PepsiCo Canada is launching a new Doritos product in Canada, introducing rolled tortilla chips in three flavours as the snack maker expands its product lineup.
Doritos Roll’d chips is available at major retailers nationwide beginning in August. The new product features a rolled format and comes in Nachos Supreme, Fiery Lime and Dill Pickle Blast.
PepsiCo Canada said the launch is aimed at consumers seeking a combination of flavour and texture, with the rolled shape designed to provide a different eating experience from traditional tortilla chips.
The Nachos Supreme flavour combines cheddar, tomato and jalapeño, while Fiery Lime pairs chili with lime. Dill Pickle Blast features dill and a tangy pickle flavour.
“Doritos has always delivered bold flavour and unexpected experiences, and Doritos Roll’d brings that spirit to life with a distinctive rolled format and added intensity” said Shirley Mukerjea, Chief Marketing Officer, PepsiCo Canada. “Younger Canadians are looking for snacks that engage more than taste alone, so we brought together flavour, texture, crunch and visual appeal in one memorable bite, and we’re incredibly excited for Canadians to try it.”
The company said its research found that Gen Z consumers are looking beyond flavour when choosing snacks, with an interest in products and experiences that appeal to multiple senses and allow them to express their personalities.
PepsiCo Canada said the rollout will also include social media content, creator activity and other promotional events tied to the new product.
PepsiCo generated nearly US$94 billion in net revenue in 2025, according to the company. Its portfolio includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.
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