Vancouver-based online furniture retailer Article is expanding its physical retail footprint in the United States with plans to open new stores in Austin, Texas, and Atlanta, Georgia, in 2027, targeting markets where it already has an established customer base.
The two locations are part of a broader retail expansion strategy that will see the company open four new stores next year, bringing its total number of locations to eight across Canada and the United States.
Article said Austin and Atlanta rank among its top 15 U.S. cities based on historical order volumes, making them priorities for expanding its physical presence and attracting additional customers. The company said its expansion is supported by the performance of its existing stores, with nearly 70 per cent of in-store merchandise sales across its locations coming from new customers.
“Nearly 70% of our in-store merchandise sales across our stores have come from new customers, demonstrating the power of physical retail to introduce Article to new audiences,” said Aamir Baig, co-founder and CEO of Article. “Our stores give customers the opportunity to experience our products firsthand, discover the value we deliver, and shop with confidence. This early success reinforces our confidence that physical retail is a sustainable growth strategy.”
New locations planned for 2027
Article’s Austin store will be located at Great Hills Market, at Suite 700, 9828 Great Hills Trail. The 9,000-square-foot location is scheduled to open in the second quarter of 2027. The Atlanta store will occupy 12,000 square feet at Westside Provisions District, at Suites 1187-1193, 1189 Howell Mill Road. Its opening is anticipated in the third quarter of 2027.
The Austin location will introduce a new feature for the retailer: a year-round outdoor furniture assortment designed to reflect the region’s climate and outdoor lifestyle. In Atlanta, the company will establish a presence in Westside Provisions District, a mixed-use development featuring retail, dining and residential components.
Both stores will offer customers the opportunity to view furniture in person and place orders in-store. Selected décor and accent products will also be available for immediate purchase. The locations will include curated furniture displays and an extensive swatch library to help customers visualize products in their homes. Free on-site interior design services will be available to assist with room layouts and design plans.
Physical retail part of broader growth strategy
Article said the new locations are intended to strengthen its relationships with existing customers while introducing the brand to shoppers who may not have previously purchased its products. The company opened its first physical store in August 2024 and has since expanded its retail presence across Canada and the United States. Its strategy is to establish stores in markets where its online business has already demonstrated customer demand.
The planned expansion represents a continued investment in physical retail alongside the company’s e-commerce operations. Article said it intends to take a disciplined approach to opening additional locations, prioritizing markets with demonstrated customer demand and focusing on expansion it considers sustainable and scalable.
The company, which launched in 2013, said it has delivered more than three million orders to customers across Canada and the United States. Its product assortment includes furniture in mid-century, Scandinavian and coastal styles, with the business operating primarily through its online retail platform before beginning its physical store rollout.
With four additional stores planned for 2027, Article expects to have eight locations across the two countries by the end of that expansion period.
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