INDOCHINO has opened a 1,200-square-foot showroom at Cherry Hill Mall in New Jersey, expanding its retail presence in the Greater Philadelphia market with a new store format offering made-to-measure menswear and womenswear.
The showroom, which opened Nov. 4, is the company’s first standalone location in South Jersey and the second to feature its new concept design, following the opening of a showroom at Westfarms in Connecticut. It offers custom suits, shirts, outerwear and womenswear, with garments made to customers’ individual measurements.
The opening represents another investment in a market where INDOCHINO has operated for more than a decade. The company said Greater Philadelphia remains one of its most important regional markets as it looks to bring its made-to-measure retail model to more customers.
“Philadelphia was one of our first markets, and it has always held a special place for our brand,” said Drew Green, President and CEO of INDOCHINO. “As our business here continues to grow, opening in Cherry Hill is about meeting our clients where they are, right when the demand is there. And we’re doing it in a showroom that delivers a luxury experience, without the luxury price tag.”
New showroom concept
The Cherry Hill location features a design intended to resemble a tailor’s studio, with warm taupe walls, wood floors and curated shelving. The format is designed to provide a more personalized retail experience while maintaining the company’s accessible pricing approach.
Customers begin the process at a fabric wall, where they can select from a range of suiting materials that are updated seasonally. INDOCHINO Style Guides then work individually with clients to customize garments, including choices of fabric, lining, lapels and monograms.
Measurements are taken during the appointment, and customers try on sample garments to determine sizing. Finished clothing is made to order and typically delivered within two to three weeks.
The showroom offers appointments for customers seeking one-on-one assistance, although walk-ins are also accepted subject to availability. The company also provides services for wedding parties, including coordinating made-to-measure suits for grooms, groomsmen and guests.
Expanding regional presence
INDOCHINO first entered the Philadelphia market in 2015 with a showroom in the city. Its regional network now includes locations in Philadelphia, King of Prussia and Cherry Hill, with the latest opening extending its reach into South Jersey.
The King of Prussia showroom opened in August 2017, while the original Philadelphia location began operating in January 2015. The Cherry Hill store is located on the main level of Cherry Hill Mall near the Nordstrom wing.
The company, founded in 2007, operates showrooms across Canada and the United States alongside an e-commerce platform. Its business model combines in-person consultations and measurements with made-to-order production.
The Cherry Hill showroom is located at 2000 Route 38 and is open Monday to Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 6 p.m. Appointments can be booked through the company’s website, while walk-in customers are welcome as availability permits.
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