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L’Occitane en Provence Opens Vancouver Boutique Following Digital Experience Format

By Lee Rivett
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L’Occitane en Provence at CF Pacific Centre in Vancouver (July 2021)
L’Occitane en Provence at CF Pacific Centre in Vancouver (July 2021). Photo: Lee Rivett.

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Upscale French beauty company L’Occitane en Provence, known for its skincare, body care, and fragrances, opened a 1,000 square foot boutique at CF Pacific Centre in downtown Vancouver.

Under Construction L'Occitane space in October 2020 during "CF Pacific Centre Tour in Vancouver"
Under Construction L’Occitane space in October 2020 during “CF Pacific Centre Tour in Vancouver”. Video: Lee Rivett.

The brand previously chose Canada as its launch point for its first-ever immersive digital experience multi-sensory store in December 2017 by opening the renovated 1,605 square foot retail space at Toronto’s Yorkdale Shopping Centre. The new CF Pacific Centre location follows the same style as Yorkdale.

L’Occitane en Provence Yorkdale
(RENDERING SHOWING THE FACADE VIDEO SCREEN, NOT VISIBLE IN OUR TOP PHOTO)

Article Author

Lee Rivetthttps://retail-insider.com
Lee Rivett, based in Vancouver, supports the digital distribution and technical backend operations of Retail Insider. This includes providing technical support for the editors during the digital publication cycle, streamlining virtual tools for the cross-country team and a variety of other duties which keeps the publication running smoothly.

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