Popular Montreal-based fashion and outerwear brand Moose Knuckles will open a 4,500 square foot storefront at CF Toronto Eaton Centre this fall. Construction hoarding went up over the weekend in a retail space formerly occupied by LOFT on the third level of the mall — a Reiss fashion store is located on one side and jeweller European Boutique is on the other.
Moose Knuckles is growing its base of direct-to-consumer storefronts rapidly in Canada — in 2017 the brand opened its first store at Yorkdale Shopping Centre in Toronto and locations have since opened including permanent stores in Vancouver and Calgary, pop-ups in Edmonton and Winnipeg, as well as outlet stores in the Montreal and Niagara Falls areas.
CF Toronto Eaton Centre is also home to outerwear competitors Canada Goose, Mackage, and Rudsak. Stores carrying Moose Knuckles in the shopping centre include Nordstrom, Saks Fifth Avenue and Harry Rosen. CEO Noah Stern recently told Retail Insider in a podcast that the company would be growing its direct sales channels including its own standalone stores and concessions.