Canadian independent beauty brand Graydon Skincare has announced a partnership with Hudson’s Bay. As of this month, consumers can buy Graydon’s line of natural plant-based skincare at 17 Hudson’s Bay stores in Canada as well as at thebay.com online.
Earlier in 2021, the brand also launched a retail partnership with ShoppersDrugMart.ca and is included as part of the retailers Thoughtful Choices program — the program aims to make it easier for customers to shop consciously by offering a range of quality, cruelty-free products that are mindful of our planet.
Toronto-based Graydon Moffat founded her brand in 2012, and it has grown significantly since. She used her skills as a vegan chef as well as her background in holistic wellness to build the brand. Interestingly, she got started by formulating topical products with superfood ingredients which resulted in the development a powerful and natural namesake line of face, body, and hair products. Ingredients such as broccoli, berries, chia, and avocados are used for example.
Graydon also aims to be sustainable with its products and packaging, being one of the first brands to partner with non-profit beauty recycling program Pact.
