UK-based rain-focused brand Hunter has revealed its new seasonal campaign, For The World Outside. The campaign celebrates the role Hunter has played in everyday exploration for over 160 years and the people who are redefining it for future generations.
For The World Outside is the first campaign to be unveiled under the leadership of CEO Paolo Porta who was appointed in June 2020. Since joining Hunter, Paolo has set an ambitious strategy to reposition Hunter as the leading British outdoor lifestyle brand with a meaningful connection to nature, focusing on product elevation and diversification into all-season, all-weather with sustainable practices at its core.
Porta has bolstered the leadership team including the Brand and Creative team by appointing Claudia Plant as Chief Marketing Officer and Sandra Romboli as Global Design Director last year. The introduction of a sharpened new brand identity and launch of Hunter Protect, the brand’s sustainability and accountability roadmap, comes as the first phase the brand’s evolution, followed by the launch of Romboli’s first collection arriving for AW22 in July next year.
Porta has also further strengthened the team in key areas of the North America region and Supply Chain. Announcing Lara Meiland-Shaw as Executive Vice-President of the Americas to deliver growth through strong wholesale partnerships aligning with direct-to-consumer physical and digital activities and Dave Powell as Chief Supply Chain Officer, responsible for Supply Chain strategies, development, product quality and logistics both short- and long-term impact, who joined in June and July this year.
Porta said, “I’m very pleased to announce the first phase of our brand evolution, establishing our new brand vision and sharing the Hunter pillars: nature, joy, creativity, heritage and protection with existing and new customers. We welcome Dave and Lara, with their knowledge and expertise, to help deliver significant further growth in the Americas as well as globally.”