Toronto-based fashion brand Ellie Mae Studios has opened a 650-square-foot flagship location at 1096 Yonge Street in Toronto’s Summerhill Neighbourhood.
“With the opening of our Flagship store we’ve been able to meet our customers in real life and build meaningful relationships with the people who wear our clothing, said Jeremy Wood-Ross, CEO and Sales Director.
“Being able to offer an experience to our customers that helps them understand the brand beyond a digital setting has been imperative for our continued growth because it gives the customer the chance to touch and feel our product within our unique store setting.”
Retail Insider covered the original announcement with an in-depth April 2021 article featuring interviews with Founder and Creative Director Ellie Mae Waters and Wood-Ross.
In addition to the partnerships and product selection, the flagship will also include an “Ellie Mae Cafe” concept.
The cafe will also be present at the Ellie Mae Studios’ Head Office, in the form of a VM Bus, which will arrive on location starting mid-September.
EMS recently relocated their office from 263 Adelaide to 100 Niagara Street. Retail Insider visited the new offices in preparation for this article, and will be circling back with an in-depth article on the plans of the company.
The former Adelaide office will be part of the upcoming ‘Natasha Residences‘ condo development, named for Natasha Koifman, President of NKPR.
