Inside Ellie Mae’s Flagship Yonge Street Storefront (Photos)

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Toronto-based fashion brand Ellie Mae Studios has opened a 650-square-foot flagship location at 1096 Yonge Street in Toronto’s Summerhill Neighbourhood.

“With the opening of our Flagship store we’ve been able to meet our customers in real life and build meaningful relationships with the people who wear our clothing, said Jeremy Wood-Ross, CEO and Sales Director.

“Being able to offer an experience to our customers that helps them understand the brand beyond a digital setting has been imperative for our continued growth because it gives the customer the chance to touch and feel our product within our unique store setting.”

Retail Insider covered the original announcement with an in-depth April 2021 article featuring interviews with Founder and Creative Director Ellie Mae Waters and Wood-Ross.

Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs

In addition to the partnerships and product selection, the flagship will also include an “Ellie Mae Cafe” concept.

The cafe will also be present at the Ellie Mae Studios’ Head Office, in the form of a VM Bus, which will arrive on location starting mid-September.

EMS recently relocated their office from 263 Adelaide to 100 Niagara Street. Retail Insider visited the new offices in preparation for this article, and will be circling back with an in-depth article on the plans of the company.

The former Adelaide office will be part of the upcoming ‘Natasha Residences‘ condo development, named for Natasha Koifman, President of NKPR.

Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae at 1096 Yonge Street
Ellie Mae Store at 1096 Yonge Street – Photo by Dustin Fuhs
Ellie Mae Studios Head Office – Photo by Dustin Fuhs

Article Author

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of Retail Insider, Canada's most read retail trade publication. He has over 20 years experience in the retail, marketing, entertainment and hospitality industries. He has worked with Retail Insider since October 2020 in a number of roles, including associate publisher of the Retail Insider magazine. Dustin was named as Editor-in-Chief of Retail Insider in 2022. Dustin was named as a RETHINK Retail Top Retail Expert in 2024.

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