Vancouver-based lululemon athletica is starting to stock its new Olympic collection in its stores after announcing a multi-year partnership with Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) last month to become the official outfitter of Team Canada.
The lifestyle apparel brand takes over the official design of Team Canada from the Hudson’s Bay Company, which held the contract from the 2006 Turin Olympics to the conclusion of the 2020 Olympics. Prior to HBC, Roots held the contract and created iconic Olympic looks that still resonate with Canadians.
After lululemon athletica made the announcement on September 13, the initial product offering made its debut. The Future Legacy Bag is prominently featured in lululemon stores and a percentage of the sales will be donated to the Canadian Olympic and Paralympic Foundations.
The lululemon initial limited launch includes 32 items from the following categories:
- Hoodies & Sweatshirts
lululemon will carry the collection in-store and online at lululemon.com/team-canada. Beijing 2022 will be announced later this month, which will include the full opening and closing ceremony kits.
The brand’s in-store experience will evolve over the course of the partnership and Retail Insider will be following the retail aspects of the offerings closely.