Bentley Launches New Store Concept in Preparation for Multi-Store National Roll-Out

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Montreal-based luggage and handbag retailer Bentley has debuted a new store design in Avalon Mall, 33 years after opening its first-ever location in the St. John’s, Newfoundland shopping centre.

The 1,980 square foot re-modeled Bentley store showcase store has a streamlined presentation of featured products. This concept is expected to be implemented into other stores over time.

Bentley Avalon Mall (Photo: Bentley)
Bentley Avalon Mall (Photo: Bentley)

During the pandemic, Bentley underwent a restructuring process, which included closing underperforming stores and reducing inventory.

“Over the years, we’ve listened and evolved with our customers,’’ says CEO Walter Lamothe. “Right now, they’re excited to start traveling again and they’re particularly thrilled to shop our new spacious retail environment where our designers have curated a collection of the best travel items to make their journey a success.”

Bentley was founded in St. John’s in 1987 and has grown to operate 160 stores and 3 Evez luggage repair shops, in addition to owning and operating the TRACKER destination shops.

“Our customers appreciate a downsized, well-curated collection of products that are stylish, functional and offer longevity of use,” says Lamothe. “The days of big assortments are over.”

Bentley Avalon Mall (Photo: Bentley)
Bentley Avalon Mall (Photo: Bentley)
Bentley (Photo: Bentley)

Article Author

Dustin Fuhs
Dustin Fuhs is the Co-Editor-in-Chief of He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.

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