‘Beyond the Rink by Bauer’ Opens Pop-Up at Toronto’s Union Station

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‘Beyond the Rink by Bauer‘ has opened a pop-up concept inside “Union Spaces”, a pop-up dedicated location within the Front Street Promenade of Toronto’s Union Station.

“We are thrilled to present Bauer as our newest showcase in the Union Spaces pop-up store. Over the past three years, we have built an incredible program that features local and international brands on rotation in our pop-up space,” shared Jessica Lemire, Marketing Activations and Event Sponsorship Manager, Toronto’s Union Station.

“We are particularly excited about the Bauer concept as they are a Supporting Sponsor for the Union Holiday- Presented by TD skating rink taking place from November 29th to January 2nd on the Front Street plaza. The “Beyond the Rink” pop-up by Bauer is truly an extension of the skating rink and a perfect opportunity for commuters to conveniently grab holiday gifts for their loved ones while at Union Station.”

‘Beyond the Rink’ pop-up by Bauer at Union Station (Photo: Dustin Fuhs)
Mary-Kay Messier

Offerings at the Beyond the Rink by Bauer pop-up will include a full apparel line-up, including jackets, sweaters, tees, face masks, toques and ice skates.

“This holiday season, we are excited to collaborate with Toronto’s Union Station with a pop-up store located in the heart of one of North America’s busiest commuter hubs,” shared Mary-Kay Messier, Global Vice-President, Bauer Hockey. 

“Our partnership provides premium placement to launch our first “Beyond the Rink by Bauer” pop up shop designed to create a brand experience celebrating hockey life and offering our latest in lifestyle apparel.”

The Beyond the Rink by Bauer pop-up at Union Station will be available until December 26th, 2021.

The 369 square foot Union Spaces retail space is marketed as an opportunity to showcase international brands with interactive experiences and retail concepts through short-term leases and specialty activations.

‘Beyond the Rink’ pop-up by Bauer at Union Station (Photo: Dustin Fuhs)
‘Beyond the Rink’ pop-up by Bauer at Union Station (Photo: Dustin Fuhs)
‘Beyond the Rink’ pop-up by Bauer at Union Station (Photo: Dustin Fuhs)
‘Beyond the Rink’ pop-up by Bauer at Union Station (Photo: Dustin Fuhs)

Article Author

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of Retail Insider, Canada's most read retail trade publication. He has over 20 years experience in the retail, marketing, entertainment and hospitality industries. He has worked with Retail Insider since October 2020 in a number of roles, including associate publisher of the Retail Insider magazine. Dustin was named as Editor-in-Chief of Retail Insider in 2022. Dustin was named as a RETHINK Retail Top Retail Expert in 2024.

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