Canadian performance apparel brand DUER has officially opened its new flagship location in Vancouver’s Kitsilano neighbourhood, replacing its first-ever storefront that opened in the city’s Gastown area in 2016.
The 2,100 square foot Kitsilano store is located at 1757 West 4th Avenue.
“I believe experiential retail is about to have its moment – far beyond anything we’ve seen before,” said Gary Lenett, Co-Founder of DUER.
“There’s a big market opportunity for brands like ours that can turn retail spaces into testing grounds offering a memorable experience for consumers.”
“We’ve created a space where people can feel, see, and touch our brand’s values,” said Nadia Gillies, Director of Brand.
“We’ve re-envisioned our retail spaces to be brand hubs where customers can be introduced to lifestyle brands outside of DUER – Rad Power Bikes will be stationed throughout as one example.”
DUER opened its first location in Vancouver with a Gastown storefront in 2016 and has since established Canadian physical brick & mortar stores in Calgary and Toronto.
DUER has continued to grow its global business throughout the pandemic, which has included significant investment in the US market with openings in Denver (2020) and Los Angeles (2021). The brand now has a distribution model of over 800 independent wholesale retailers and store-in-store offerings at REI and Nordstrom.
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