La Vie en Rose to Relocate and Expand Storefront at CF Toronto Eaton Centre

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Montreal-based lingerie, sleepwear and swimsuit retailer La Vie en Rose is set to move to a 3,148 square foot storefront at CF Toronto Eaton Centre.

This location was formerly home to a number of permanent and short-term leases, including Calendar Club, Champs Sports, Innisfree and most recently – Black Owned Toronto, which closed after a multi-month pop-up in the space.

Nordstrom announced that the popular brand would be opening a “What’s Happening @Nordstrom” pop-up between March 8th and April 26th, which is located on the main floor mall entrance, across from the Nordstrom Ebar.

CF Toronto Eaton Centre Leasing Plan
Black Owned Toronto at CF Toronto Eaton Centre (Image: Dustin Fuhs)

La Vie en Rose has been a long-term tenant of the downtown Toronto shopping centre, going back to a previous 3rd floor location from a bygone era that was surrounded by neighbours like Apple, The Disney Store, Grand & Toy and McDonalds.

The store relocated to a 2,151 square foot 2nd floor location across from Champs Sports with a store update, while the former area underwent full shift to the current lineup of Sandro, Marc Cain and Maje.

Retail Insider interviewed La Vie en Rose & Bikini Village CEO François Roberge in 2021 to discuss the brand expansion as part of the 25th anniversary of the family’s acquisition of the company.

La Vie En Rose works with brokerage Oberfeld Snowcap for its Canadian real estate negotiations.

CF Toronto Eaton Centre Black Friday (Image: Wikipedia)

Article Author

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.

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