Israel-based, Fox Group-owned home goods retailer FOX HOME has launched in Canada with its first storefront recently opening at CF Toronto Eaton Centre in downtown Toronto.
FOX HOME has positioned itself in the Canadian market as a home and lifestyle brand, offering casual home products for kitchen, tabletop, bathroom and home decor. The product line is designed in-house, which allows for “constant innovation, offering fashionable products that are refreshed for every season, adapting to the trends and diverse needs of its customers,” according to the brand.
“We are thrilled to bring FOX HOME to Canada and to offer Canadians a fresh perspective in the realm of lifestyle and home design,” said Talia Porat, CEO and Chief Designer at FOX HOME. “FOX HOME offers innovative and unique homeware products for many rooms in the house, including the dining room, kitchen, bedroom, and decorative pieces. We are confident Canadians will fall in love with FOX HOME and have the products be an extension of their homes.”
The 4,000 square-foot retail space was formerly home to outdoor fashion retailer Eddie Bauer, which saw the brand shutter its location at CF Toronto Eaton Centre. The location at CF Fairview Mall was also closed as the brand looked to shift concepts and reposition itself in the Canadian market, under the new ownership of Authentic Brands Group.
Eddie Bauer at CF Toronto Eaton Centre closed in January, with construction hoarding being installed days later to share the new tenant. As part of the research of FOX HOME, Retail Insider was the first to report that FOX HOME had planned on entering Canada, with a confirmed initial eight stores in Ontario.
The first location was announced to be CF Toronto Eaton Centre, followed by June and July openings at the Yorkdale Shopping Centre (which is now officially open), CF Fairview Mall, Square One Shopping Centre and CF Sherway Gardens. The brand will open stores in Vaughan Mills, Upper Canada Mall and Scarborough Town Centre by the end of 2023.
FOX HOME also has a Canadian exclusive e-commerce platform at foxhome.ca.
FOX HOME was established in 2010 and is part of Tel Aviv-based FOX GROUP, the group responsible for bringing Nike, Mango and Laline into the Canadian market.
Fox Home operates more than 95 stores worldwide, mainly in Israel.
Retail Insider will be following the brand as it continues to expand the FOX HOME brand throughout Ontario and into new markets.
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