Indispensable Insights for Retail Marketers on Leading Impactful Retail Campaigns 

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The landscape of retail marketing is undergoing seismic shifts. As technological advancements merge with innovative strategies, the new ways in which we most effectively engage consumers and build brand experiences have never been more crucial. 

If there’s one event set to shape the direction of retail marketing in Canada this year, it’s the Retail Council of Canada’s Retail Marketing Conference on September 19, 2023. Here’s a glimpse of what’s on offer:

Modern Marketing: Where Storytelling Meets Community: With top industry leaders like Azim Akhtar from KFC, Ashley Freeborn from Smash + Tess, Kathy Tsolakos from Penn, Jake Karls from Mid-Day Squares, and Jeff Topol from TikTok on board, this opening session will examine what fuels conversations through contemporary storytelling.  Learn how to anchor your brand by connecting authentically with your customer community, ensuring messages resonate powerfully.

Ethical Insights: Personalizing Customer Experience with Privacy in Mind: In an age of data, understanding your customer is essential and responsibility handling personal data is paramount. Here, Jan Kestle, President and Founder of Environics Analytics, will guide brands on how to effectively and judiciously use data while ensuring consumer privacy.

Brand Devotion: Global Insights into Customer Loyalty: Jemima Miller, from The Body Shop, will delve into the intricate world of customer loyalty trends from an international lens. Unearth loyalty building strategies that can set your brand apart in a competitive global marketplace.

A Marketer’s Guide to Seamless Customer Retail Journeys: Flawlessly blending online and in-person experiences retail experiences is now expected and vital brand consideration. Gain insights from marketers like Alison Hartnoll of Mastermind Toys, Janelle Shiplett from House of L R & C, Sachin Arora of Next Commerce and Jean-Michel Maltais from New-Look Vision on crafting unforgettable, integrated customer experiences.

Optimizing Digital Advertising Strategies: Stay Agile, Perform Better: Sonia Carreno from The Interactive Advertising Bureau of Canada (IAB) will share how brands can better navigate the complexities of the Canadian digital advertising terrain, exploring trends, tracking, privacy implications and more, to create comprehensive advertising strategies that will deliver on objectives.

AI Powered Retail Efficiency: Sam Vise of Optimum Retailing will showcase real-world examples of AI in retail action. He will cover how AI is helping retailers and their vendor partners work smarter to optimize marketing and merchandising efficiencies.

Mindful Leadership: Leading an Inspired Retail Team: Johnny Russo from Lamour and MLG brands and Chris Parsons from Home Hardware will introduce game-changing leadership techniques, specifically tailored for Canadian retail marketing teams.

The Social Shopper’s Playbook: Inside the Consumer’s Mind: Ransom Hawley from Caddle and Jessica Lee from Edelman Canada share the newest consumer insights driving social shopping, offering strategies to leverage this trend for retail success.

AI in Retail: Navigating the Crossroads of Marketing, Legal, and Technology: A diverse panel, including KPMG’s Christine Andrew and Xavier Beauchamp-Tremblay, WPP’s Arthur Fleischmann, and Google’s Jamie Gargatsougias, will explore AI’s transformative impact on retail, and discuss balancing everything from marketing strategies to legal considerations, customization, predictive analytics, content ownership and organizational values   

Additional speakers are joining the discussions and content for the Retail Council of Canada’s Retail Marketing Conference continues to be added.  

RCC’s Retail Marketing Conference 2023 on September 19, 2023, promises targeted discussions on pressing issues Canadian retail marketers face today in an ideally sized forum to foster genuine connections with industry frontrunners. Priced with teams in mind, it’s the can’t-miss event for those aiming to stay ahead. 

Early Bird savings on tickets to RCC’s Retail Marketing Conference are in effect until Friday, August 18, 2023. A 20% discount applies to groups of 5 our more.  

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