The “WeLoveModainItaly – La Moda Italiana@Toronto” event returned to downtown Toronto again this year and was held on February 13 and 14 at the Hyatt Regency Hotel. The two-day event connected Italian fashion brands and retailers, and featured several speakers.
Fifteen Italian small-to-medium enterprises in the Italian fashion sector were presented to Canadian fashion buyers, retailers and media. Italian brands attending included Aldo Brué, Andrea Cardone, Brador, Bun Italy, Colva, Double Firenze, Fabio Gavazzi, Landi Fancy, Lisa Conté, Missouri, Musetti-Musetti Cashmere, Paola Dotti, Paquito, Shaft Jeans, and Tosato1928.
On the event’s opening day, a networking breakfast was held at 10am, and an industry presentation session was held from 10:30am to 12-noon. That presentation featured talks from all exhibiting brands as well as Antonio Franceschini of CNA Federmoda Association, and Pietro Goglia of the Italian Trade Agency.
Canadian fashion designer Christopher Bates, and Alberto Scaccioni of Ente Moda Italia, engaged in a panel discussion about Italian manufacturing, the Canadian retail market and more.
The opening night concluded with a cocktail party from 6pm to 10pm, and included a DJ and dinner.
On the second day, February 14, from 11am to 12-noon, a presentation session was held featuring all exhibiting brands. Overall feedback from the event is that it was a success.
E.M.I. (Ente Moda Italia) arranges textile and clothing trade exhibitions overseas to facilitate the global expansion of small and medium-sized Italian businesses into both established and emerging markets worldwide. Established in 1983 as a non-profit venture by Centro di Firenze per la Moda Italiana and SMI Sistema Moda Italia – Federazione Tessile e Moda, E.M.I. collaborates with these entities to also advance the Pitti Immagine trade fairs.
The Italian Trade Agency (ITA) is a governmental organization dedicated to fostering the international growth of Italian enterprises and encouraging foreign investments within Italy. With a global presence spanning 79 offices across 65 countries, including two in Canada situated in Toronto and Montreal, ITA champions the quality of Made in Italy products and offers comprehensive support services such as information dissemination, advisory assistance, and promotional initiatives for both Italian and Canadian firms seeking to forge mutually beneficial business partnerships.
