Quebec-based outdoor equipment retailer SAIL Outdoors Inc. has announced a significant change in its executive leadership. The company’s Board of Directors, led by Executive Chairman Daniel Desmarais, has appointed Isabelle Lemay as the new President and Chief Executive Officer.
Lemay, a seasoned retail industry veteran, is set to assume her new role on September 9th, 2024, marking a new chapter in SAIL’s four-decade-long history.
Lemay brings a wealth of experience to her new position at SAIL. A certified public accountant by training, she has carved out an impressive career in the retail and distribution sectors over the past two decades. Her professional journey spans both Quebec-based companies and international organizations, providing her with a broad perspective on retail operations and strategies.
Most recently, Lemay held key leadership positions within the Legault Group, specifically at Mondou, a well-known Quebec-based pet supply retailer. Her tenure as Chief Operating Officer and later as Chief Executive Officer at Mondou has equipped her with valuable insights into the complexities of managing a successful retail operation in the Canadian market.
The appointment of Lemay comes at a crucial time for SAIL Outdoors Inc. As the largest network of outdoor, camping, hunting, and fishing stores in Eastern Canada, SAIL has built a strong reputation for providing a unique customer experience. Lemay’s leadership is expected to further enhance this reputation and drive the company’s mission of equipping outdoor enthusiasts with top-quality gear and authentic experiences.
SAIL’s presence in both Quebec and Ontario has solidified its position as a leader in the Canadian outdoor retail industry.
