Bo’s Coffee, a Cebu-based coffee chain known for sourcing beans from local Philippine farms, is brewing up ambitious expansion plans. The company aims to significantly increase its global presence, with Canada emerging as a target for future growth.
Steve Benitez, CEO of Bo’s Coffee, recently unveiled the company’s expansion strategy at the Franchise Asia Philippines 2024 International Conference. The plan includes opening 15 new outlets in the Philippines over the next four months, followed by an additional 50 locations in 2025.
Currently, Bo’s Coffee operates 145 stores across the Philippines, Qatar, and the United Arab Emirates (UAE). Benitez announced plans to reach 200 sites by next year, with 70% of the planned store footprint to be franchised.
The coffee chain’s international journey began in April 2018 with its first overseas store in Doha, Qatar. In partnership with franchisee Al Majed Group, Bo’s Coffee now runs 14 outlets in the city. The brand expanded to the UAE in November 2022, collaborating with Al Mulla Business Group to open two stores in Dubai.
“We will have 16 stores by the end of this year in Doha and four in Dubai,” Benitez stated, highlighting the company’s rapid growth in the Middle East.
Looking ahead, Bo’s Coffee is actively seeking a franchise partner to enter a third international market. Canada has been identified as a key market of interest for the brand’s North American debut. While Benitez did not specify a launch date for Canada, he projected a rollout of 10-12 stores over a 10-year period.
The expansion into Canada would mark a milestone for Bo’s Coffee, introducing its unique blend of Philippine coffee culture to the diverse Canadian market. The move aligns with the growing trend of international coffee chains establishing a presence in Canada’s competitive retail landscape. A local franchisee has yet to be found, according to the company.
