Tahini’s Restaurants says it will expand its Shawarma Ramen offering to all of its Canadian locations beginning June 1 after testing the product in 25 restaurants.
The Mediterranean fusion restaurant chain said the menu item, which combines shawarma flavours with ramen, had generated strong customer demand and widespread attention online during its limited rollout.
The national launch marks a broader expansion of a product the company has spent two years developing as it looks to build on customer interest in fusion-style menu offerings and social media engagement.
“Great menu innovation should make people curious from the very first moment,” says Omar Hamam, Founder and CEO of Tahini’s. “Shawarma Ramen does exactly that. It takes two globally loved comfort foods and brings them together in a way that feels unexpected, craveable and unmistakably Tahini’s.”
The company said the dish blends ramen broth with its shawarma seasoning and includes toppings such as sweet corn, crispy onions, mozzarella cheese and the restaurant’s spice blend. Customers can order chicken or halloumi versions, with spicy and non-spicy options available.
Tahini’s said Shawarma Ramen has become one of its most-discussed product launches since it was introduced in select locations. The company said the item generated more than 40 million online impressions and prompted repeat purchases and customer referrals.
Franchise operators have also reported sustained in-store interest tied to the product launch, according to the company.
“The response to Shawarma Ramen has been incredible to watch,” says Veronica Castillo, Vice President of Marketing at Tahini’s. “Guests are discovering it online, coming in with friends and family to try it for themselves, and sharing their reactions across social media. It’s become one of those rare menu launches that people genuinely want to talk about.”
Tahini’s said the nationwide expansion reflects the momentum created during the initial rollout phase and forms part of the company’s broader growth strategy.
“With the momentum we’re seeing, expanding Shawarma Ramen nationally was the obvious next step,” added Hamam. “This is more than a menu item. It’s a conversation starter.”
The company said the item will be available at all Tahini’s locations across Canada starting June 1.
Founded in 2012, Tahini’s operates more than 73 locations across Canada. The company also sells packaged products through grocery retailers, including Sobeys.
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