Holt Renfrew has introduced the SKIMS Mens collection in all its stores and online at holtrenfrew.com, exclusively carrying the line in Canada. The popular SKIMS brand, known for reinventing women’s underwear, expanded into the men’s market last year.
SKIMS, co-founded by celebrity and entrepreneur Kim Kardashian and fashion visionary Jens Grede in 2019, quickly rose to prominence with its focus on inclusive, solution-based design. Initially gaining fame for reinventing women’s shapewear, SKIMS is known for creating garments that combine functionality with comfort, meeting the needs of every body type.
The brand is known for offering innovative designs focused on fabric, fit, and style — the new SKIMS Mens line promises to provide exceptional comfort and craftsmanship, offering men comfortable and supportive underwear and foundational pieces. The collection is rooted in the same principles of comfort, fit, and superior movement that made SKIMS popular for women.
Among the SKIMS Mens collections now available at Holt Renfrew are:
- SKIMS cotton: Everyday essentials made from a soft, mid-weight cotton blend with built-in recovery for comfortable, all-day wear.
- SKIMS stretch: Lightweight, ultra-soft underwear designed with maximum-stretch fabric, ensuring a fit that won’t lose shape.
- Fleece lounge: Plush, cloud-like sets for lounging, made from extra soft fleece for ultimate comfort.
- Outdoor jersey: Lightweight, stretchy layers crafted from a cozy knit fabric with an incredibly soft feel.
Carolyn Wright, Senior Vice President of Product at Holt Renfrew, said, “We’re thrilled to be the first in Canada to launch SKIMS Mens at Holt Renfrew. Our partnership with SKIMS has been incredibly successful, and this expansion into menswear allows us to offer an even broader range of innovative products to our customers across the country.”
Founded in Quebec City in 1837, Holt Renfrew has long been a leading large-format luxury retailer in Canada, known for carrying high-end brands as well as housing an impressive selection of luxury brand concessions. The retailer has stores across Canada—including in the Greater Toronto Area (Bloor, Yorkdale, Square One), Montreal (Holt Renfrew Ogilvy), Calgary, and Vancouver. The retailer, privately owned by the Weston family since 1986, continues to dominate luxury retail in Canada.
SKIMS has quickly established itself as a leader in shapewear, underwear, and loungewear, thanks to its focus on providing solutions for every body type. The brand’s innovation in fabric technology and fit has redefined the way people think about foundational garments, with SKIMS Mens continuing that legacy of innovation. The menswear line, launched in 2023, includes everything from boxers and briefs to tanks and tees, all engineered for maximum support and comfort. That same year, SKIMS also became the official underwear partner of the NBA, WNBA, and USA Basketball, further cementing its influence in the world of performance wear.
