poppi, the viral prebiotic soda brand revolutionizing soda for the next generation, has announced a partnership with 9x diamond-certified and GRAMMY® Award-nominated musician, Post Malone, who recently made a lifestyle change in part by giving up traditional soda.
In a news release, the company said Post has found his perfect match in poppi, a prebiotic soda with 5 grams of sugar and 25 calories per can.
“Since his now-famous public break up with traditional, sugary soda, Post has been drinking poppi – the full-flavored, deliciously refreshing modern soda that gives people the freedom to love soda again. The authenticity of his personal soda story, the positive impact it has had on his health, and his genuine love for the brand quickly got the attention of the poppi team, including Texas-based founders Allison and Stephen Ellsworth,” it said.
“The partnership was so authentic for both poppi and Post, and we could not be more excited,” said Allison Ellsworth, Co-Founder and Chief Brand Officer at poppi. “We’re on a mission to revolutionize soda for the next generation, and who better to help us usher that message than global superstar Post Malone who has such an impactful, personal story to share.”
The beverage company said it is debuting a custom 12oz can of Wild Berry poppi, Post’s favorite flavor, exclusively at Kroger. Labeled “Posty’s Soda,” the unique can tells his story of quitting soda until he found poppi, with a classic Post aesthetic and nod to Texas, where both he and poppi are from.
“I’m excited to partner with Allison, Stephen and the entire poppi team to bring the future of soda to everyone,” said Post.
What originally started as a home-brewed concoction quickly became a farmers’ market favorite turned Shark Tank investment and is now available at major retailers. poppi’s brand-first approach, cultural cache, and rapid growth has nurtured an incredibly loyal fan base, including celeb fans like Hailey Bieber, Kylie Jenner, Billie Eilish, Russell Westbrook, Jennifer Lopez, Olivia Munn, and more.
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