RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated stores, will soon celebrate an important milestone: its 85th anniversary.
The company said it is taking advantage of this opportunity to position the RONA brand as its sole emblem in Canada, with the conversion of its Réno-Dépôt stores to the RONA+ banner. It is also launching a new advertising campaign, organizing activities and exclusivities in all its corporate and affiliated stores, and offering in-store and online promotions to mark this historic moment.
“It all began in 1939, when a group of retailers founded the buying group Les Marchands en Quincaillerie ltée, which later adopted the name RONA, in tribute to partners Rolland Dansereau and Napoléon Piotte. Over time, the organization has grown to become a leader in Canada’s home improvement landscape,” said the company in a news release.
“Today, RONA is reaffirming its status as an independent company. The organization is poised to make the RONA brand its sole retail flagship across the country by converting the remaining 16 Réno-Dépôt stores to the RONA+ banner on October 10. In addition to these conversions, two other stores will also sport the RONA+ brand: RONA L’Entrepôt Québec and RONA Home & Garden Winnipeg. Grand opening celebrations will be held in some of these stores on October 10.”
“It’s an important moment that we’re celebrating, and I’m extremely proud of our team’s work. We’ve achieved a lot over the years, taken on many challenges, and today we’re stronger than ever. This will lead us to our goal of becoming Canada’s best home improvement retailer,” said J.P. Towner, President and CEO of RONA inc.
RONA said it will also soon be launching a new advertising campaign to further explain the RONA+ brand concept to consumers and reinforce the positioning of the RONA brand in Canada.
