 Global restaurant brand, Jollibee, known for its Chickenjoy fried chicken, chicken sandwiches and Peach Mango Pie, announced Monday the launch of its first-ever loyalty program, Jollibee Rewards.
“Recently hailed “the best fast-food fried chicken” in America by USA TODAY, Jollibee is continuing to gain swarms of new fans from coast to coast by serving great-tasting food at a good value that is always served with joy. With the debut of its dynamic new loyalty program, Jollibee is unlocking a new world of joy – one that amplifies the fun-spirited, personal connections that have made the brand beloved by so many, both in North America and around the world,” said the company in a news release.
“The much-anticipated Jollibee Rewards allows fans who sign up to treat themselves to a new level of joy simply by ordering their favorite menu items. Members can easily earn rewards online or in store, with dollars spent converted into Jolly Points. Every $1 spent earns 10 points, which can quickly add up to a choice of delicious freebies, exclusive members-only deals, and delightful surprises.”
“It’s no secret that we have the most loyal fans in the world – so much so, that we truly see them as our friends, not just customers. Our Jollibee Rewards program is tailor-made to amplify the special sense of community that we share with them and thoughtfully reward them for their steadfast support and passion for our brand,” said Luis Velasco, Senior Vice President and Marketing Head, Jollibee North America. “We also invite brand newcomers to enjoy the many joyous perks that come with being a faithful Jollibee Friend as we continue to spread joy with every bite, every visit, every connection – and now, every new reward!”
As a thank you to those who join Jollibee Rewards and spend $35 or more by November 15, Jollibee said it will treat them to $5 off their order.
“And, because Jollibee believes that bringing people together over a delicious meal creates the ultimate joyful experience, members who get their family and friends to sign up have the chance to receive 200 Jolly Points to put toward their favorite menu item,” it said.
Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,400 stores across 32 countries.
The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.
Through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), the Jollibee Group holds a 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan (THW) brand. It has a joint venture with the THW Group to expand THW in China. It also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. The Company also holds a 90% stake in Titan Dining Partners II Ltd for growing Asia-Pacific food service brands.
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