Jollibee to Open 9 Canadian Stores Amid Aggressive North American Expansion

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Popular fast food chain Jollibee plans its biggest ever expansion in North America with the opening of 28 stores across the U.S. and Canada next year.

The expansion will include 19 stores in the U.S. and nine in Canada.

“We have remained nimble and optimistic which has led Jollibee to defy expectations amidst an extremely difficult year and experience double-digit sales growth across North America,” said Maribeth Dela Cruz, President of Jollibee Group North America, Philippine Brands. “Make no mistake though, we would not be weathering these hard times without the support of our customers. They’ve showed up for us and now we want to show up for them. This month we will be opening long-awaited stores across Texas, California, and Ontario, Canada. We’re incredibly grateful for the continued support we’ve received from across these regions and are thrilled to deliver a small spark of joy as we enter the holiday season.

Maribeth Dela Cruz
Maribeth Dela Cruz

“At Jollibee, it is our mission to spread the joy of eating through our great-tasting food. In spite of the COVID-19 pandemic, we have remained agile and optimistic focusing on delivery, pick-up and drive-thru channels to continue to give our customers access to the comfort food they love and give them a spark of joy in their day, while maintaining their and our store team’s safety. We’re also especially proud to have added jobs to the local communities that we’ve opened in during these uncertain times. Even amid an extremely difficult year we’ve experienced double-digit sales growth across North America. Our perseverance coupled with the support of our fans has reinvigorated and encouraged us to continue to reach new heights with our North American expansion goals.

“Looking to the future, by 2024, we’re striving to amass 300 stores across North America. We are confident and excited about our business prospects in Canada and are investing in our expansion across the country. Following our entrance in 2016, we’ve been met with overwhelming enthusiasm from our Canadian fans and our customer base continues to grow. It’s our goal to make Jollibee as accessible as possible to our customers and we are looking to have a presence in all of the major provinces.”

Jollibee currently operates more than 1,600 stores globally across the Philippines, U.S., Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, and in the United Kingdom. In the U.S., Jollibee operates 45 stores in the states of Arizona, California, Florida, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Washington, and Virginia. In Canada, Jollibee operates 13 stores across the provinces of Manitoba, Ontario, Alberta, and Saskatchewan.

Jollibee has four stores in Alberta, two stores in Manitoba, six stores in Ontario with a location on Yonge Street set to open on December 13, and one store in Saskatchewan.

“Our goal is to make Jollibee as accessible as possible to our customers and we are looking to have a presence in all of the major provinces. Additional areas of focus in the coming year will include Ontario, Manitoba, Alberta, British Columbia, and Quebec. Fans can stay tuned to our Jollibee Canada Instagram and Facebook page for all the latest updates on our upcoming store openings,” said Dela Cruz.

Jollibee said that before year’s end it will open five new stores, led by openings in San Antonio, Texas, and San Diego, California in the U.S. and a location on the historic Yonge Street in Toronto. Other stores opening this month include the brand’s third Houston-area store on Westheimer Road and first store in Delano, California. In total, these December openings will bring Jollibee’s count to 17 new stores this year.

Exterior of new Jollibee location on Toronto's Yonge Street. Photo: Dustin Fuhs
Exterior of new Jollibee location on Toronto’s Yonge Street. Photo: Dustin Fuhs

Later this month, Jollibee will be opening a store on downtown Toronto’s historic Yonge Street. Located at 334 Yonge Street, Toronto, the area is often referred to as the ‘Times Square of Toronto’ as it is a major retail hub with heavy pedestrian traffic, said the company.

In North America, Jollibee opened its first store in 1998 in Daly City, California.

Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 34 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China (including Hong Kong and Macau), United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, El Salvador, Panama, Malaysia, South Korea, Japan, and India.

It has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), three franchised brands (Burger King and Panda Express in the Philippines, Dunkin’ Donuts in certain territories in China), 80 percent ownership of The Coffee Bean and Tea Leaf, and 60 percent ownership in the SuperFoods Group that owns Highlands Coffee and PHO24 brands. 

Jollibee Group has entered also into a joint venture agreement with the Tim Ho Wan Group to open and operate Tim Ho Wan restaurants in Mainland China.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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