Canadian shoppers are planning to spend strategically this holiday season, according to new research from Affirm, a payment network specializing in transparent and flexible payment solutions.
Despite economic challenges, 71% of Canadians say they plan to spend the same or more this year, opting for smarter, more deliberate purchasing strategies.
The study, conducted by Talker Research, highlights a growing trend of “slow shopping,” with 77% of respondents taking extra time to evaluate whether purchases align with their needs and priorities. Nearly 60% of Canadians intend to spread their shopping across the season, completing purchases on or after Black Friday to prioritize meaningful items (55%), hunt for deals and promotions (59%), and compare brands and styles (39%).
Flexible Payment Options on the Rise
A significant number of Canadians are relying on payment solutions that allow them to budget more effectively. Nearly half (48%) of respondents cited budgeting support as a primary reason for choosing buy-now-pay-later options. Additionally, 42% pointed to 0% APR offers as a major motivator, with 39% valuing these financing plans as much or more than traditional discounts.
“As Canadians take a more mindful, value-driven approach to holiday shopping, many are leaving credit cards behind,” said Wayne Pommen, Chief Revenue Officer at Affirm. “They’re turning to flexible, transparent payment options that let them shop responsibly and enjoy the season without the stress of hidden fees and compound interest.”
For consumers, Affirm said its checkout options provide access to exclusive deals with 0% APR financing, tailored credit offers, and extended payment terms. “With 60% of shoppers focused on their budgets, retailers offering these solutions are better positioned to meet the expectations of today’s savvy, budget-conscious consumers,” Pommen added.
Deliberate Spending Shaping Retail
The shift toward smarter spending underscores a broader consumer mindset this season. Canadians are not cutting back but instead focusing on purchases that align with their values and financial goals. Retailers who cater to this approach with flexible payment solutions and transparent pricing models stand to capture greater market share.
About the Study
The survey, conducted from September 24 to October 2, sampled 2,000 Canadians and provides insight into how economic uncertainty is shaping consumer behaviour this holiday season. It emphasizes a growing appetite for thoughtful shopping practices and alternative payment solutions, giving businesses an opportunity to align with changing preferences.
For Canadian retailers, this holiday season is about more than discounts—it’s about meeting consumers where they are: thoughtful, value-driven, and ready to embrace a smarter way to shop.
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