Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, is partnering with Best Buy Ads Canada ahead of the holiday season to deliver curated transaction experiences to the company’s online customers.
Best Buy Ads Canada will use Rokt’s technology to power highly relevant messages from third-party brands, whose products and services the company does not directly sell itself, on the confirmation page of the BestBuy.ca ecommerce site, according to a news release.
“Our partnership with Rokt gives us a new way to enhance the online customer experience by presenting shoppers with offers and messages that are relevant to them,” said Tara Wilkinson, Director of Strategy, Best Buy Canada. “Ad personalization is critical to the online customer experience. Rokt’s technology delivers superior ad engagement which speaks directly to relevance, and that’s why we chose to partner with Rokt—their offering is refreshingly unique.”
The news release said Rokt enables companies to deepen relationships with their existing customers by using machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert. By leveraging Rokt’s technology, Best Buy Ads Canada is enabling non-endemic advertising partners such as, Sirius XM, HelloFresh and DoorDash to reach its online shoppers with unique offers that drive customer loyalty and make the overall shopping experience more engaging, it added.
“Best Buy is a trusted destination for all things consumer electronics and we’re proud to launch this partnership in time for the holidays to enhance the shopping experience for the company’s online customers,” said Laura Cosgrove, VP Retail Strategic Partnerships at Rokt. “By powering relevant messages from non-endemic brand partners, Best Buy can continue to engage its customers by bringing them relevant content.”
Rokt’s ecommerce network will power more than 4.6 billion transactions in 2024 alone across over 20,000 leading businesses, it said. This news follows Rokt’s recent announcements of partnerships with Ulta Beauty, Just Eat Takeaway.com, and Macy’s along with their new AI-based adaptive content tools.
Best Buy Canada Ltd. is one of Canada’s largest omnichannel retailers, operating the Best Buy, Best Buy Mobile, Best Buy Express and Geek Squad (www.geeksquad.ca) brands. It has over 320 Best Buy, Best Buy Mobile and Best Buy Express stores across Canada.
Rokt’s AI-powered relevance platform, built over the last 11 years, and scaled network power billions of transactions annually for the world’s leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region.
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