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Honestly Good Chicken Fingers launches in GTA

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Honestly Good Chicken Fingers has officially launched in the Greater Toronto Area (GTA), bringing a fresh, premium fast-casual dining experience.

Focused on top-quality meals, efficient service and a family-friendly atmosphere, Honestly Good is raising the bar in the quick-service restaurant industry, the brand said in a news release.

With locations at CF Sherway Gardens in Etobicoke and at The Well in Toronto, the restaurant serves only the finest chicken fingers, sourcing from trusted suppliers who adhere to the highest standards of freshness. Each meal is made-to-order, featuring a signature, scratch-made breading crafted with a unique blend of herbs and spices for an unforgettable flavor and satisfying crunch, it said.

Photo: Honestly Good Chicken Fingers
Photo: Honestly Good Chicken Fingers

“We’re committed to elevating the chicken finger dining experience in Canada,” said Naomi Kempkes, Co-Founder and Vice President of Operations at Honestly Good Chicken Fingers. “We’re thrilled with the success of our two Toronto locations and excited to continue expanding Honestly Good nationwide.

“The chicken finger market in Canada is valued at approximately $2 billion. With a team of seasoned industry professionals and a brand poised for nationwide growth, we are ready to expand across Canada and the United States, establishing ourselves as the premier destination for high-quality chicken finger meals.”

Designed with simplicity and efficiency in mind, Honestly Good streamlines its menu to reduce complexity, ensuring exceptional quality control and a smooth guest experience. This operational approach guarantees consistency in every meal while maintaining manageable overhead costs, it said. 

Photo: Honestly Good Chicken Fingers
Photo: Honestly Good Chicken Fingers

“The restaurant also prioritizes creating a welcoming environment for families. Recognizing the challenges of dining out with children, Honestly Good enhances the experience with fun elements like face painting, balloon artists, and magicians,” said the company.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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