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RONA+ expands its presence in Quebec

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RONA inc., one of Canada’s leading home improvement retailers operating or servicing some 425 corporate and affiliated stores, is converting 15 Big Box stores to the RONA+ banner in May 2025.

The company continues to reposition the RONA brand, which is now its sole retail brand in Canada, it said in a news release on Thursday.

J.P. Towner
J.P. Towner

“The results are very positive for RONA+ locations in Québec, reflecting our customers’ enthusiasm for this enhanced store concept, which is why we’ve decided to convert more stores in the province. We are fortunate to have a strong brand that resonates with Québecers and has been operating in Québec for 85 years,” said J.P. Towner, President and Chief Executive Officer of RONA inc.

RONA+ provides a top-tier home improvement experience for PROs and DIYers alike thanks to its fair prices, well-designed product lines, flexible payment options, and more. Other “+” include dedicated areas for popular brands such as DeWalt, improvements in the kitchen and seasonal departments, and a complete overhaul of the PROs department, said the company.

Sylvain Proulx
Sylvain Proulx

“The conversions that took place earlier this year were a success, thanks in part to the significant contribution of our store teams,” said Sylvain Proulx, Regional Vice-President, Stores – Quebec. “With these new conversions, we are investing significantly to make our new Big Box store model available to more consumers in the province. Our priority during this transition is to offer our customers the best possible experience, and we will continue to serve them with the same passion.”

The 15 stores that will soon be converted are:

  • Laval – 3065 Boul. Le Carrefour, Laval, QC
  • Saint-Laurent – 3600 Boul. Côte Vertu, Saint-Laurent, QC
  • Saint-Bruno-de-Montarville – 1221 Boul. des Promenades, Saint-Bruno, QC
  • Trois-Rivières – 4025 Boul. des Récollets, Trois-Rivières, QC
  • Chicoutimi – 465 Boul. du Royaume Ouest, Chicoutimi, QC
  • Gatineau – 777 Boul. de la Cité, Gatineau, QC
  • Mascouche – 175 Montée Masson, Mascouche, QC
  • Anjou – 7273 Boul. des Galeries d’Anjou, Anjou, QC
  • Gatineau (Le Plateau) – 165 Boul. du Plateau, Gatineau, QC
  • Joliette – 2000 Boul. Firestone Est, Notre-Dame-des-Prairies, QC
  • Saint-Eustache – 440 Rue Dubois, Saint-Eustache, QC
  • Saint-Jean-sur-Richelieu – 170 Rue Moreau, Saint-Jean-sur-Richelieu, QC
  • Granby – 200 Rue Saint-Jude Nord, Granby, QC
  • Rimouski – 385 Boul. Arthur-Buies Est, Rimouski, QC
  • Brossard (dix30) – 9800 Boul. Leduc, Brossard, QC

RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Quebec. The RONA inc. network operates or services some 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick’s Lumber banners.

Related Retail Insider stories:

RONA and Tilley Endurables Launch New Workwear Line
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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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