The Home Depot partners with FIFA World Cup 26 in North America

By Mario Toneguzzi

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Photo: The Home Depot

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FIFA and The Home Depot are teaming up to bring the excitement of the FIFA World Cup 26™ to life across North America.

As the world’s largest home improvement retailer, with stores throughout Canada, Mexico and the USA where the tournament is to take place, the retailer will be the Official Home Improvement Retail Supporter in the region, the company announced in a news release.

Building on the retailer’s history of supporting football and other athletic events, fans can expect unique on-site “Built by The Home Depot” experiences at FIFA Fan Festivals and stadiums. The company will also bring the World Cup experience to its associates and customers with opportunities to participate in FIFA World Cup™ activations leading up to and during the 2026 edition, it said.

Doug Graham
Doug Graham

“Being the official Home Improvement Retail Supporter of FIFA World Cup 2026™ is incredible, and we can’t wait to host our customers, partners, and associates,” said Doug Graham, vice president of ecommerce and marketing at The Home Depot Canada. “This is more than just a sponsorship; it’s about bringing communities, where we live and work, together to celebrate the biggest sporting event ever.”

FIFA Secretary General Mattias Grafström added, “We are delighted to welcome The Home Depot as an Official Supporter of the FIFA World Cup 26. The Home Depot’s commitment to innovation and community resonates with FIFA’s values of inclusivity and global engagement. As we prepare for the most inclusive FIFA World Cup in history, featuring 48 teams, this partnership will bring unique opportunities for fans, as well as meaningful engagement for The Home Depot’s customers and associates across the host countries.”

Through its Orange Apron Media network, select supplier partners in exclusive categories will have the opportunity to participate in various FIFA World Cup 26 activations alongside The Home Depot, said the company.

The Home Depot is the world’s largest home improvement specialty retailer. At the end of the third quarter, the company operated 2,345 retail stores and over 760 branches across all 50 states, the District of Columbia, Puerto Rico, the US Virgin Islands, Guam, ten Canadian provinces and Mexico. The company employs over 465,000 associates. 

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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