Subaru Canada, Inc. has closed out 2024 with a record-breaking 68,043 units sold across the nation, marking an impressive 23.8% year-over-year increase. This remarkable achievement shatters the company’s previous sales record of 58,070 units, set in 2018, underscoring the continued success of the Subaru brand in Canada.
With strong performances from a diverse range of models, including the popular Subaru Forester, Crosstrek, and Impreza, Subaru Canada also saw the all-electric Subaru Solterra post its best-ever December sales, capping off a stellar year for the electric vehicle. The December total of 4,664 units sold represents a slight dip of 8.8% compared to December 2023, when 5,115 units were delivered. However, this minor setback does not overshadow the company’s overall growth throughout the year.
A Record Year for Subaru Canada
In a year of significant milestones, Subaru Canada’s total sales of 68,043 units exceeded expectations, and the company achieved impressive records across several vehicle models. The Subaru Forester reached an all-time high with 16,376 units sold, while the Crosstrek saw an outstanding 28,303 units delivered in 2024. The Subaru Impreza also enjoyed an impressive year, posting a 46.1% increase in sales over the previous year, with 3,276 units sold.
One of the standout stories of 2024 was the success of Subaru’s first all-electric vehicle, the Solterra. With 2,468 units sold in December, the Solterra posted its best monthly sales to date, contributing significantly to the overall success of the year. This highlights Subaru’s growing presence in the electric vehicle market and the brand’s commitment to sustainable mobility in Canada.
Subaru’s sales growth in 2024 reflects the broader consumer trend toward SUVs, with models like the Forester and Crosstrek benefiting from the ongoing popularity of compact crossovers. These vehicles offer a mix of performance, safety, and practicality, which has resonated strongly with Canadian consumers. Subaru’s commitment to all-wheel drive across its lineup remains a key selling point, especially in Canada, where challenging weather conditions require vehicles that can handle diverse terrains.
Executive Praise for Achievements
Tomohiro Kubota, Chairman, President, and CEO of Subaru Canada, Inc., expressed his gratitude to the employees, dealerships, and customers who contributed to the company’s record-setting performance.
“For Subaru Canada, 2024 was a year for the record books,” said Kubota. “From our head office to every dealership across the country, I want to personally thank the dedication and hard work that went into making this the best year ever for Subaru Canada. This success is a testament to the passion and commitment of our entire team, and we look forward to continuing this momentum in 2025 and beyond.”
Strong Q4 Sales Performance
Subaru Canada’s fourth-quarter performance also showed strong growth, with 15,551 units sold in Q4 2024, a 3.0% increase over the same period last year. This consistency throughout the final quarter of the year underscores the ongoing demand for Subaru vehicles and the effectiveness of the brand’s marketing and sales strategies. With many of the company’s models seeing year-to-date sales records, Subaru continues to build on its strong reputation for safety, durability, and performance in the Canadian automotive market.
2024 Model Highlights
Subaru’s lineup has seen a continuous evolution, with each model contributing to the brand’s success in 2024. Some of the top performers include:
- Subaru Forester – With 16,376 units sold in 2024, the Forester remains one of Subaru’s most popular models, thanks to its practicality, safety features, and all-wheel-drive capability. It’s a favorite among Canadian families who require a versatile vehicle for year-round use.
- Subaru Crosstrek – The Crosstrek achieved an impressive 28,303 units sold, benefiting from the growing demand for compact SUVs that offer both urban practicality and off-road capability. The Crosstrek’s rugged design and efficient fuel economy continue to make it a popular choice for Canadian drivers.
- Subaru Solterra – Subaru’s first fully electric vehicle, the Solterra, made a significant impact in 2024. With 2,468 units sold in December, the Solterra not only set a new monthly sales record but also highlighted Subaru’s shift toward sustainable transportation. This vehicle marks a pivotal moment for the brand as it embraces the future of electric mobility.
- Subaru Impreza – The Impreza, known for its affordability and performance, saw a 46.1% increase in sales in 2024, with 3,276 units sold. The model’s success showcases Subaru’s continued strength in the compact car market, especially among those looking for a reliable vehicle with all-wheel-drive capabilities.
Subaru’s Commitment to Sustainability
Subaru’s commitment to sustainability is evident in its expanding electric vehicle lineup. The Solterra is a testament to the brand’s effort to embrace a cleaner future and meet the growing consumer demand for environmentally friendly vehicles. Subaru’s plans to further develop its electric vehicle offerings align with broader global trends toward electrification, and the company is making strides to ensure its vehicles meet stringent environmental standards while providing Canadian drivers with the performance they expect from the Subaru brand.
As more consumers turn to electric vehicles for their daily transportation needs, Subaru is poised to be a major player in the market, with the Solterra leading the charge in Canada. With this record year under its belt, Subaru is setting its sights on continued growth in the Canadian electric vehicle market, building on the momentum of the Solterra’s success.
Subaru’s Future Outlook
Looking ahead, Subaru Canada is optimistic about the future. The strong sales performance in 2024 has laid a solid foundation for continued success in 2025, and the company plans to focus on maintaining its position as one of Canada’s leading automotive brands.
Subaru’s ongoing commitment to innovation, sustainability, and customer satisfaction will remain central to its strategy moving forward. The introduction of new electric and hybrid models, along with the continued success of popular models like the Forester and Crosstrek, will help drive Subaru’s growth in the Canadian market.
As the automotive landscape evolves, Subaru Canada is positioning itself to meet the needs of Canadian consumers who value safety, reliability, and performance, while embracing new technologies that will define the future of the industry.
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, Subaru Canada is responsible for marketing and distributing Subaru vehicles, parts, and accessories through a network of 96 authorized dealerships across Canada. With a strong focus on safety, all-wheel-drive capability, and sustainability, Subaru continues to build on its reputation as a trusted brand for Canadian consumers.
Sales Overview for 2024
- December 2024: 4,664 units sold
- December 2023: 5,115 units sold (-8.8%)
- Year-to-Date 2024: 68,043 units sold (+23.8% compared to 2023)
- Forester: 16,376 units sold in 2024
- Crosstrek: 28,303 units sold in 2024
- Solterra: 2,468 units sold in December, record year for the model
- Impreza: 3,276 units sold, up 46.1% over 2023
Quarterly Overview:
- Q4 2024: 15,551 units sold (+3.0% compared to Q4 2023)
- Q4 2023: 15,099 units sold
Subaru’s strong year in 2024 demonstrates the brand’s ability to adapt and thrive in the Canadian market, leveraging its reputation for safety, performance, and reliability while embracing the future with electric mobility. As the company moves into 2025, it will undoubtedly continue to build on these achievements and work toward expanding its presence in the competitive Canadian automotive market.
What about the Outback model. How many units did it sell? Or does Subaru not sell the Outback model in Canada?
Thank you.
RJ (ex-Canadian but still a big fan of Canada Olympic and hockey teams… and long time owner of 3 Outbacks)