RONA Inc., one of Canada’s leading home improvement retailers, has announced the renewal of its partnership with retailer Matériaux Pont-Masson. The strategic move marks Matériaux Pont-Masson’s return to RONA’s network of affiliated dealers after more than 30 years of collaboration, reinforcing RONA’s commitment to expanding its national presence.
With nine stores across Québec and Ontario, Matériaux Pont-Masson brings value to RONA’s robust network of approximately 425 corporate and affiliated dealer locations. The renewed partnership aligns with RONA’s growth strategy, aiming to strengthen its footprint in key markets.
“We have decided to renew our partnership with RONA to pursue our development plans and ensure our group’s continuous growth,” said Éric Bailey, President of Matériaux Pont-Masson. “We were impressed with the recent changes within RONA, particularly its strong commitment to supporting and developing its network of affiliated dealers.”
Enhancing Operational Efficiency
Through this partnership, RONA will manage the supply and distribution of products to all nine Matériaux Pont-Masson locations. The agreement ensures streamlined operations and improved access to a broader range of products for customers.
“Having access to a wider variety of products, being included in decisions that impact us, and partnering with such a strong banner are key priorities for us,” said Julie Boucher, General Manager at Matériaux Pont-Masson. “This collaboration will ensure we offer exceptional service to our growing clientele.”
RONA’s Vision for the Future
J.P. Towner, President and CEO of RONA Inc., expressed pride in the renewed partnership, emphasizing its alignment with RONA’s long-term vision. “This partnership reflects our clear strategy to help affiliated dealers stand out in their markets. Our network of affiliated dealers plays a key role in RONA’s growth, and we intend to continue expanding this network in the years to come,” he stated.
Founded in 1939, RONA Inc. operates under the RONA+, RONA, and Dick’s Lumber banners, employing over 21,000 people nationwide. The company is recognized for its commitment to sustainability, earning accolades as one of Canada’s Greenest Employers.
Supporting Canadian Entrepreneurs
Alain Ménard, Senior Vice-President of RONA Affiliated Dealers, highlighted RONA’s dedication to supporting Canadian entrepreneurs. “About a year ago, we announced a repositioning strategy and innovative programs to boost our affiliated dealers’ profitability. Our goal is to operate the strongest network of affiliated dealer stores in the country. Welcoming Matériaux Pont-Masson back to the RONA family is a significant step toward that ambition,” he said.
Matériaux Pont-Masson, established in 1979, specializes in building materials and serves a diverse clientele, including contractors, self-builders, and businesses. With over 500 employees, the company’s return to RONA’s network marks a new chapter in its growth journey.
