Luxury jewelry brand David Yurman has announced Mexican actress and singer Eiza González as its newest global ambassador. González stars alongside longtime ambassador Iris Law in the brand’s Spring 2025 Sculpted Cable campaign.
Set against the iconic backdrop of New York’s Solomon R. Guggenheim Museum, the campaign showcases David Yurman’s signature Cable design, reimagined in the Sculpted Cable collection. The campaign, captured by renowned luxury fashion photographer Tyrone Lebon and film director Frank Lebon, portrays González as a modern woman sculpting her own path through life, said the company in a news release.
“The greatest creatives in the world have sculpted their own paths,” said González, who will appear in Guy Ritchie’s upcoming film Fountain of Youth and Ash by director Flying Lotus this year. “When I left my hometown to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I’ve ever made. It is so important to design your future. I really admire that in other people as well, especially David, Sybil, and Evan Yurman who broke boundaries within the design industry and are pioneers in their field.”
David Yurman’s Cable design, instantly recognizable and celebrated for its artistry, has been a defining feature of the brand for 50 years. The Sculpted Cable collection takes inspiration from the original helix shape, evolving it into a wavelike pattern while preserving its signature dimensional look, said the company.
“As we continue to innovate and evolve the hero Cable design that has defined our brand for 50 years, we strive to draw further inspiration from the arts,” said David Yurman President Evan Yurman. “As a brand founded by two artists, we are always rooted in the design and craftsmanship of what makes our styles unique. Getting to shoot this campaign with Eiza in such an iconic New York City landscape was such a special experience and perfectly represents the intention that this collection embodies.”
The Spring 2025 Women’s Sculpted Cable campaign is now live on DavidYurman.com and across all global social channels: @davidyurman and @davidyurmanmen.
David Yurman, founded in New York by sculptor David Yurman and painter Sybil Yurman, is a celebrated American jewelry company recognized for its artistic craftsmanship and signature Cable motif. Now led by their son, Evan Yurman, the brand continues to blend innovation and timeless design. David Yurman collections are available at 49 retail stores across the U.S., Canada, Hong Kong, and France, as well as through over 300 authorized fine jewelry and timepiece retailers worldwide.
Related Retail Insider stories:
