The Government of Canada is making significant investments to expand tourism experiences across Alberta, with over $2.9 million allocated to nine unique projects aimed at showcasing the province’s rich culture, Indigenous heritage, and stunning landscapes.
Terry Duguid, Minister for PrairiesCan, made the announcement recently, highlighting the importance of tourism as a powerful economic driver that sustains local businesses, creates jobs, and contributes to Alberta’s economic growth.
“Alberta has incredible stories to share—from its rich Indigenous heritage to its stunning landscapes and unique local experiences. Supporting tourism at home means backing local businesses, creating jobs, and strengthening our economy. These projects will help more people, from Canada and beyond, experience everything that makes Alberta special,” said Duguid.
These investments are part of the federal Tourism Growth Program (TGP), which is designed to support small and medium-sized businesses, Indigenous and non-Indigenous communities, and not-for-profit organizations in developing local tourism products and experiences. The program contributes to the Federal Tourism Growth Strategy, aimed at long-term growth, stability, and investment in Canada’s tourism industry.
Among the projects receiving funding, Tourism Calgary will receive over $434,000 to enhance inclusive programming for Chinook Blast in 2025 and 2026, as well as to develop Indigenous programming for the 2026 Grey Cup and create a new Indigenous music festival. Blackfoot Crossing Historical Park in Siksika will also benefit, receiving $350,000 to expand access to active Indigenous heritage experiences by improving visitor spaces, gallery displays, and exhibit content.
“Across the country, our government is supporting local tourism businesses and organizations through the Tourism Growth Program. In continuing to invest in the tourism industry, we’re helping bring more domestic and international visitors to our country’s vibrant communities large and small,” said Pascale St-Onge, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec.
Another notable recipient is Parallèle Alberta, which will receive more than $573,000 to develop and market six new Économusées—artisan workshops that highlight traditional trades and sustainable business models in Alberta. Other investments include funding for Black Sheep Ventures, Granary Road, Mahikan Trails, and Rendez Vous RV Park to enhance their tourism offerings and visitor experiences.
The TGP is expected to support approximately 120 jobs across the province, helping Alberta’s tourism sector recover and thrive. This announcement reflects the principles of the Government of Canada’s Framework to Build a Green Prairie Economy, which aims to create good-paying jobs while driving economic growth across the region.
According to Travel Alberta, the province’s visitor economy reached $12.7 billion in tourism expenditures in 2023, contributing $9.9 billion to the provincial GDP and creating nearly 90,000 jobs.
The $2.9 million investment will play a key role in enhancing Alberta’s position as a top destination for domestic and international travellers, ensuring that the province remains a vibrant and attractive place for visitors to explore.
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