Walmart Canada is creating new opportunities for Marketplace Sellers to connect with e-commerce shoppers and increase sales.
Walmart Canada Marketplace Sellers can now purchase sponsored product ads on Walmart.ca and the Walmart Canada app through the newly enhanced Walmart Ads Platform powered by Walmart Connect.
This new ad platform provides Marketplace Sellers with the ability to:
- Boost Product Visibility: Secure prominent ad placements
- Take Control: Manage campaigns directly with an auction-based marketplace, ensuring transparency and flexibility.
- Optimize with Insights: Access in-depth analytics to track performance and make data-driven decisions.
Current and new sellers can enroll in the program here.
“This is a huge unlock for our community of Marketplace Sellers, enabling them to boost brand and product awareness, reach the right audiences and drive sales by connecting with Walmart e-commerce shoppers,” said Walmart.
They’ll also have direct access to their sponsored product campaigns through an auction-based marketplace, giving them:
✅ Greater transparency and control over campaigns
✅ More exposure with prominent ad placements
✅ Access to detailed analytics for data-driven optimization
Sarah Wool-Smith, Senior Director, said the retailer believes in creating an even playing field for all our advertisers and our Sponsored Product ads are run on auction-based systems aligning to industry standards.
“We’re always exploring ways to innovate and expand our Marketplace. This new offering allows our Marketplace sellers to reach e-commerce shoppers in a way they haven’t been able to before. Our customers will benefit from seeing a wider selection of products relevant to them. We look forward to seeing how this announcement will drive brand awareness and sales for our current Marketplace sellers and entice new ones to check us out,” she said.
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