Brooklyn Dumpling Shop, a leading Asian-inspired fusion restaurant and consumer products brand loved by fans coast-to-coast, recently announced that influencer and food critic Keith Lee has joined the brand as an investor, marking a major milestone in the company’s continued expansion and cultural momentum.
Lee has over 20 million followers across social media platforms. Dumpling Shop will also be a featured vendor at Lee’s first-ever FamiLee Day, taking place on May 16 at UNO Lakefront in New Orleans. The one-day festival will include food experiences, live music, carnival rides, and a family obstacle course.
Lee’s investment represents a defining moment for both the brand and the broader creator economy. Known for his transparent, trust-driven reviews that consistently compel immediate consumer response, Lee has built one of the most influential food platforms in the world by championing brands he genuinely believes in. His decision to invest in Brooklyn Dumpling Shop reflects a deep strategic alignment between brand and voice, his genuine love for the food, and long-term confidence in the brand’s product quality, leadership team, and scalable growth model, said the company.
“In addition to our active current partners, as our team thought about who else would be a dream addition to our broader team, every one of us said ‘Keith Lee’. Keith has built his reputation on great food, authenticity, and trust–which is what we’re all about,” said Jeff Galletly, Chairman and CEO of Brooklyn Dumpling Shop.
“When we connected with Keith’s team, it was then a dream come true to learn he loved our food and wanted to make us his first investment. It validated the strength of our brand, products, and long-term vision. As we continue to expand across North America, having a globally recognized partner who not only drives organic demand, but also understands taste, quality, and what consumers want, strengthens our value proposition for our team, fans, franchisees, retailers, and investors, and will allow more people to try our incredible food.”
“I’ve always believed that food brings people together, and that’s what stood out to me about Brooklyn Dumpling Shop. It’s creative, it’s accessible, and it doesn’t cut corners on flavor,” said Lee. “Partnering with Brooklyn Dumpling Shop is about more than just great food, it’s about community, culture, and creating experiences people can enjoy and trust. I’m excited to be part of what they’re building and to help introduce even more people to something special.”
Brooklyn Dumpling has 22 operating locations, a pipeline of new development across both the U.S. and Canada markets, and an ever-growing consumer packaged goods and foodservice presence.
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