Tahini’s Restaurants, Canada’s fastest-growing Mediterranean fusion brand, is launching Shawarma Ramen.
Two years in the making, this first-of-its-kind, bold new creation brings together shawarma and ramen for the very first time ever, said the brand.
“Shawarma Ramen is exactly what Tahini’s stands for,” says Omar Hamam, Founder and CEO of Tahini’s. “This is a bold and creative product that makes people stop scrolling and say, ‘Wait, what?’. It’s already sparking curiosity and bringing new guests into our restaurants.”
Blending two of the world’s most craveable comfort foods, Shawarma Ramen delivers a rich, savoury broth layered with seasoned protein and unexpected toppings in one unforgettable slurp, explained the brand.
“Warm, cheesy and packed with flavour, each bowl features corn, crispy onions, mozzarella cheese and Tahini’s signature spices. Guests can choose between chicken or halloumi, with both delivering incredible flavour and can enjoy it spicy or non-spicy,” it said.
“Shawarma Ramen has already generated more than 15 million impressions online, fueling a growing viral movement and driving in-restaurant inquiries across the country. At the same time, guest feedback from pilot locations has been overwhelmingly positive, with strong value perception and repeat visits as customers return and bring friends to experience the unexpected mashup.”
A nationwide rollout is set to begin in late May.
Tahini’s is a unique, category-leading quick service restaurant group, founded in 2012, with more than 73 locations across Canada.
More from Retail Insider:
- Tahini’s, Canada’s fastest-growing Mediterranean brand, lands in the U.S.
- Tahini’s founder Omar Hamam shares entrepreneurial journey from Egypt to Canadian shawarma success
