A&W Food Services of Canada Inc. says it will launch its first smash burger across Canada on May 25 as the restaurant chain moves to add a popular burger style to its menu nationwide.
The company said the limited-time offering will be available as either a single or double burger topped with cheddar cheese, pickles, onions and sauce on a brioche bun. Customers will also be able to order the item through the company’s mobile app.
The launch marks what the company described as the first nationwide smash burger offering by a Canadian quick-service restaurant chain.
A&W said the product rollout is aimed at bringing the smash burger format to locations across the country as consumer interest in the style grows.
“Hand-smashed burgers are rarely done at this scale because it takes quality ingredients and thoughtful execution,” said Karan Suri, senior director of innovation at A&W Canada. “Each hand-smashed, juicy, grass-fed beef patty is paired with real cheddar cheese, tangy pickles, and our signature sauce for a perfectly balanced bite. Pure burger bliss.”
The company said the burgers will feature grass-fed beef patties that are seared before being assembled with the toppings.
Susan Senecal, chief executive of A&W Canada, said the company sees the product as an extension of its existing burger lineup.
“There is something so special about the simplicity of a perfect smash burger! We are excited to be welcoming Canadians to try our delicious new obsession,” Senecal said. “The same quality and care you know and love from A&W is now bringing you a fun and flavourful smash burger.”
Ahead of the national launch, the company said it will host a promotional pop-up event in Toronto on May 22 at an A&W restaurant located at 780 King St. W.
The company said the location will temporarily receive a redesigned “Smashed A&W” appearance as part of the event, where visitors will be offered complimentary double smash burgers while supplies last. The event is scheduled to run from noon to 5 p.m. EDT, with a limit of one burger per person.
A&W said the smash burger will be available at participating restaurants across Canada for a limited time beginning May 25.
The company says it operates more than 1,100 restaurants across the country.
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