Peroni Nastro Azzurro has launched a summer marketing campaign in Canada featuring author and television personality Antoni Porowski, aimed at promoting Italian-inspired hosting and entertaining.
The campaign, titled “A Taste of Italian Style,” centres on a digital video series filmed in Milan that follows Porowski as he explores Italian food culture and demonstrates hosting ideas tied to aperitivo, pizza nights and home entertaining.
The series launched Thursday on Peroni Canada’s Instagram channel and comes as the brand looks to position itself around summer entertaining occasions in Canada.
According to the company, the series highlights what it describes as a more intentional approach to hosting, with episodes focused on topics including pouring beer, preparing food and creating atmosphere for gatherings at home.
“Partnering with Peroni Nastro Azzurro felt like a natural extension of my love for Italian food and my travels throughout Italy,” said Porowski. “Those experiences have shaped how I approach cooking and hosting in a way that’s intentional yet effortless. Whether I’m making pizza at home or hosting an aperitivo with friends, Peroni Nastro Azzurro is my go-to pairing; it transforms everyday moments into something a little bit more stylish.”
The campaign also includes an episode tied to the upcoming Canadian Grand Prix featuring Formula One driver Charles Leclerc, who serves as a global ambassador for Peroni Nastro Azzurro 0.0%.
In that episode, Leclerc and Porowski prepare pizza inspired by their travels in Italy while showcasing the company’s non-alcoholic beer product.
The company said the broader campaign is designed to connect the brand’s Italian identity with food, entertaining and lifestyle-focused occasions during the summer season.
“A Taste of Italian Style is about celebrating Peroni Nastro Azzurro’s Italian heritage and inspiring Canadians to embrace a more intentional, effortless, and elevated approach to everyday living,” said Joy Ghosh, Head of Marketing at Asahi Canada. “From aperitivo to pizza nights with friends, Peroni Nastro Azzurro brings a sense of style and Italian living to any occasion, elevating everyday moments and making it the perfect choice for entertaining all summer long.”
Peroni said the campaign follows the recent announcement of Porowski’s upcoming National Geographic series, “Best of the World with Antoni Porowski,” which premieres next month.
The company said the social media series will continue to feature Porowski exploring Italian-inspired food culture and hosting practices centred on shared meals and gatherings.
Peroni Nastro Azzurro was first brewed in Rome in 1963 by Birra Peroni and is now sold internationally. In Canada, the brand is distributed by Asahi Canada, which also markets brands including Asahi Super Dry, Grolsch, Kozel, Pilsner Urquell and Twisted Shotz.
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