EQ Bank has launched what it says is its largest-ever single-winner giveaway of PC Optimum points, with 25 million points up for grabs as the bank expands its activities tied to the Loblaw loyalty program.
The two-week Grand Scan Contest, administered by Loblaw, runs from Aug. 13 to 26. EQ Bank is also holding interactive pop-ups at select Loblaw-affiliated grocery stores in Toronto, Vancouver and Calgary, where PC Optimum members can participate in activities offering additional points.
The campaign follows EQ Bank’s role as the exclusive financial services partner of the PC Optimum loyalty program and is part of what the bank describes as a broader effort to connect its banking services with the everyday activities of loyalty-program members.
“We believe that banking should happen where life happens, and Canadians should get more value from the financial choices they make every day,” said Daniel Rethazy, EVP, Personal Banking. “That’s why EQ Bank is showing up in new and meaningful ways this summer – meeting Canadians where they already are and delivering more value in the moments that matter. As we begin this new chapter with PC Financial, this is the first step in how we’re creating even more opportunities for Canadians to make every dollar go further and be rewarded for the everyday choices they make.”
25 million points available
The Grand Scan Contest gives one PC Optimum member a chance to win 25 million PC Optimum points, which EQ Bank describes as the biggest-ever giveaway for a single winner.
PC Optimum members are automatically entered when they spend at least $20 at a participating Loblaw-affiliated grocery store or Shoppers Drug Mart and scan their PC Optimum card using the PC Optimum app or a digital wallet at checkout.
The contest runs nationally through Aug. 26, with additional entry details available through the contest’s online information page.
Pop-ups planned in three cities
EQ Bank is also taking the campaign into stores through in-person pop-ups in Toronto, Vancouver and Calgary.
At the pop-ups, PC Optimum members can take part in Spin-to-Win activities for a chance to earn additional PC Optimum points. The bank will also use the events to introduce customers to its plans for what it calls more connected banking experiences, including ways to earn rewards, grow money and obtain value through everyday banking.
The Toronto event runs from Aug. 13 to 16 at Loblaws Leslie Street, 17 Leslie St. The Vancouver pop-up is scheduled for Aug. 20 to 23 at Real Canadian Superstore Vancouver-Grandview, 3185 Grandview Highway.
The Calgary event is planned for Aug. 27 to 30 at Real Canadian Superstore Calgary-Signal Hill, 5858 Signal Hill Cntr S.W.
The campaign complements existing points-earning opportunities available through the PC Mastercard and PC Money Account.
EQ Bank’s PC Financial relationship
The initiative comes as EQ Bank begins a new chapter with PC Financial. EQB Inc., the parent company of Equitable Bank and EQ Bank, says its financial solutions are now connected to the PC Optimum loyalty program, which has more than 18 million members.
EQB says it has approximately $150 billion in combined assets under management and administration and serves nearly four million customers. Equitable Bank operates EQ Bank, which the company describes as Canada’s Challenger Bank.
The company says it provides personal and commercial banking services through everyday banking, lending and connected payments. Its subsidiaries also offer home and auto insurance, estate and trust services, credit union solutions and alternative asset management.
Loblaw Companies Limited operates the PC Optimum program and is Canada’s food and pharmacy leader, according to the release. The retailer has more than 2,800 locations and employs more than 220,000 full- and part-time workers through its stores, franchisees and associate-owners.
Loblaw says its operations include more than 1,100 grocery stores, nearly 1,400 Shoppers Drug Mart and Pharmaprix locations, as well as other grocery, pharmacy, apparel, health, beauty and general merchandise businesses.
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