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Unprecedented Footwear Retail Competition in Canada [Feature]

By
Craig Patterson
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Retail Brief

There’s never been more footwear available at retailers in Canada, be it a pair of flip-flops that cost a couple of dollars, or a jewel-encrusted stiletto priced into the thousands. While the expansive selection of footwear brands and retailers may be good news for consumers, it could also signal a saturation point that has some analysts waiting for the other shoe to drop. 

In the United States, some shoe retailers are already struggling and in some instances, closing stores. Recent filings include retailers such as Payless, Nine West and Rockport, and their Canadian operations are also being affected to various degrees as a result. 

In Canada, new retailers are entering the market like never before, while existing retailers are expanding their footwear offerings. Department stores and various multi-brand shoe retailers are expanding their offerings and at the same time, some mono brands are also opening their own stores in Canada, not to mention e-commerce sites that further add to the already fierce competition in some segments. 

And while sales numbers for shoes in Canada continue to rise, they’re not growing at the same rate as supply. Euromonitor estimates that shoe retail in Canada will grow by 14.2% between 2017 and 2022, from about $7.84 billion to $8.955 billion. 

The following is an overview of some different categories of shoe retail in Canada and while it’s expansive, it’s not necessarily exhaustive. 

Value-Priced Shoes

Canada has an expansive roster of retailers selling footwear that are either discounted, or inexpensive to begin with. The most recent entrant into the off-price footwear market is Nordstrom Rack — while the retailer carries an assortment of fashions and even home goods, the Seattle-based retailer is known for its shoes and already, the retailer has opened three Canadian stores in the spring of 2018, with three more planned for the fall. Nordstrom Rack’s shoe offerings for both men and women include a mix of modest-to-luxury designer offerings, which could also see it competing with full-priced stores that may carry the same brands. At Nordstrom Rack’s Canadian flagship at the popular corner of Yonge and Bloor Streets in Toronto, Nordstrom Rack’s discounts can go as deep as 90% off, which means a regularly priced $2,000 boot may be priced at only $200 (though savings typically range between 30% and 70% off regular prices, according to the company). Read more about this boots review.

PHOTO: DSW

Nordstrom Rack joins several other US-based off-price retailers that have recently set up shop in Canada. The Hudson’s Bay Company’s off-price division Saks OFF 5TH entered Canada in the spring of 2016 and it already operates 17 stores, with plans to operate about 25 stores by the end of this year (or maybe a bit longer, as it’s said to be underperforming). TJX Companies‘ nameplates Marshalls and Winners, which are both still expanding rapidly in Canada, also feature discounted shoe offerings that are proving to be popular with Canadians. Their recent expansions have been made possible partly by the real estate made available following the closing of Sears Canada and Target. 

One of the biggest shoe retailers in Canada now is DSW Shoes out of the United States, which entered the Canadian market in the summer of 2014 and now has stores across the country. DSW is a multi-brand retailer that also owns Canada’s 188-store Town Shoes chain that also includes Shoe Warehouse and The Shoe Company — DSW acquired 100% of Town Shoes last month, after acquiring about 50% of its shares when it initially entered Canada. DSW also recently launched a new multi-brand sneaker concept called GRAIL, which is expected to see a rollout in Canada as well as in the US. 

Mono-brand Footwear Stores

YORKDALE SHOPPING CENTRE. PHOTO: ECCO

Canada’s biggest mono-brand shoe retailer is Montreal-based Aldo, which boasts more than 3,000 stores globally. Aldo continues to open stores as it offers reasonably priced footwear from its own label, as well as with its Call it Spring and Globo Shoes nameplates. Other mono-brand retailers from around the globe continue to expand their fleet of stores in Canada — last year Danish footwear brand ECCO opened a unique flagship at Toronto’s Yorkdale Shopping Centre, and it continues to open multiple stores annually. GEOX is expanding its fleet of stores in Canada, as is Steve Madden, which may also open multiple locations for its ‘SHOO’ concept store that it opened at CF Toronto Eaton Centre in 2015. Casual brands such as Skechers and Vans are proving popular with Canadians, and US-based Nike is in the midst of a significant expansion in Canada that is seeing it opening stores in many of the country’s leading malls. 

Other brands known for their shoes and operating stores in Canada, include (and are not limited to) the likes of Adidas, ASICS, Clarks, Cole Haan, Crocs, Florsheim, New Balance, and UGG, with brands such as Pajar looking to also open their own stores in this country. 

Montreal-based L’Intervalle is expanding its base of stores beyond Quebec for the first time, and sources say that the ladies brand will soon add men’s footwear to the mix. The elegant Stuart Weitzman brand has several locations in Canada and other brands such as Johnston & Murphy operate stores in Canada, while also managing expansive wholesale accounts in multi-brand retailers. 

JIMMY CHOO’S NEW VANCOUVER STORE. PHOTO: CBRE

At the luxury end of the spectrum, brands like Jimmy Choo are expanding in Canada by opening stores — late last month the UK-based luxury brand opened its first standalone store in Vancouver, and towards the end of this year Jimmy Choo will open its second Toronto store in the city’s upscale Yorkville area (a Yorkdale store opened in 2014). Salvatore Ferragamo now operates stores in Vancouver and Toronto, as well as a couple of outlet stores (speaking to off-price) and Christian Louboutin also boasts distribution with concession boutiques in Toronto, Montreal and Vancouver, as well as an impressive standalone flagship on Toronto’s Yorkville Avenue, directly across from Chanel (which also has shoes that are sometimes priced well into the thousands). 

Various fashion brands are also expanding their shoe offerings to cater to their fans — examples include Saint Laurent, Versace, Kate Spade, Moncler, Louis Vuitton and many others, all of which are competing with shoe stores and department stores for limited Canadian shopping dollars. 

BROWNS SHOES JUST OPENED ONE OF ITS LARGEST STORES AT WEST EDMONTON MALL, IN A SPACE FORMERLY OCCUPIED BY WILLIAMS SONOMA. PHOTO: CHRISTOPHER LUI

Upscale Multi-brand Shoe Retailers

Toronto-based Town Shoes, which we mentioned was recently completely acquired by US-based DSW, has expanded its offering of contemporary-priced footwear brands to include the likes of Jil Sander Navy and See by Chloé. This is a significant move, as it further moves Town Shoes into the same competitive space as Browns Shoes, Jean-Paul Fortin and David’s Footwear, all of which are in the midst of their own expansions. 

Montreal-based Browns Shoes, which continues to open several stores each year under its Browns, B2 and Browns Outlet nameplates, carries a range of brands that include private-label offerings as well as designer shoes at various price points. Browns remains a profitable business and as such, is also upgrading some of its existing locations to better serve its loyal clientele. Price points range from ‘just above Aldo’ to luxury, including some significant brands such as Maison Margela, Rick Owens and Manolo Blahnik. 

Quebec City-based Jean-Paul Fortin shoes opened its first store outside of Quebec last year at Toronto’s Yorkville Village, with plans to roll out the new concept to markets nationally, such as Vancouver. 

Toronto-based David’s Footwear, which currently operates four stores just in Toronto, has plans to expand to a chain of approximately 20 store locations coast-to-coast. That’s according to Larry Rosen, CEO of upscale menswear retailer Harry Rosen — Larry Rosen was appointed CEO of David’s several months ago as part of a joint venture with the Markowitz family which founded David’s in 1971. David’s, which is known to stock a roster of luxury labels that include the likes of Valentino and Christian Louboutin for women, is a window on the womenswear market that Larry Rosen said that he was lacking with his menswear business. David’s also carries luxury footwear for men from several leading brands, and the retailer will be expanding into Ottawa this fall with a store at CF Rideau Centre, marking the beginning of an expansion that could target cities such as Vancouver, Calgary and possibly Montreal. At the same time, the company’s Capezio and Duet retail operations have ceased as part of the overall David’s repositioning. 

At the trendy-luxury end of the spectrum is Edmonton-based gravity-pope, spelled lower-case, which is known for its expansive shoe offerings for men and women, as well as fashions from some of the world’s leading designers. Business is booming and owner Louise Dirks revealed that the retailer’s e-commerce business is also very strong. 

Across the country, there are various other multi-brand footwear retailers —  Famous Footwear, SoftMoc, and Little Burgundy are national examples, and there are also plenty of regional examples such as Walk with Ronsons in British Columbia and Shumaker in Ontario. Ron White Shoes, a multi-brand shoe retail concept out of Toronto, currently operates several standalone multi-brand locations, though its focus is on its super-comfortable private label offerings which are also wholesaled in selected upscale retailers. 

FOOTWEAR HALL AT HOLT RENFREW IN VANCOUVER

Department Stores/Large Format Retailers

Many of Canada’s large-format retailers, be they department stores or otherwise, are expanding their shoe offerings to add further competition to an already crowded market. 

One large-format retailer, Quebec City-based La Maison Simons, recently introduced separate men’s and women’s shoe departments into several of its large-format fashion stores. Simons continues to innovate and this week, the company will announce another new store location in suburban Montreal. 

Homegrown luxury retailer Holt Renfrew offers a premium offering of some of the world’s top footwear brands, and it continues to expand its shoe offerings for both men and women. In 2012, Holt Renfrew unveiled a 10,000 square foot shoe hall at its Yorkdale Shopping Centre store in Toronto, which included several shop-in-stores as well as a roster of the world’s top labels. The concept has been rolled out to other stores in the chain — the Vancouver flagship at CF Pacific Centre features an impressive women’s shoe space with an attached Ladureé cafe, and the Toronto shoe hall has been temporarily relocated to the concourse level while a new women’s shoe floor is renovated. As well, big things are planned for the combined Holt Renfrew Ogilvy in Montreal which will be finished hopefully before the end of the decade. 

WOMEN’S 10022-SHOE SALON ON 2, AT SAKS IN TORONTO. IMAGE VIA SAKS

Saks Fifth Avenue, which entered Canada with two stores in Toronto in the spring of 2016, offers an expansive offering of shoes for both men and women. In the downtown Toronto Saks flagship, Shoes are the radial centrepiece of the second-floor men’s store, and a nearby 8,500 square foot women’s shoe floor stocks some of the leading brands in the world. Saks recently opened in Calgary and is expected to eventually announce stores for Vancouver and Montreal. 

Hudson’s Bay has also been expanding its shoe offerings for men and women — under the direction of Bonnie Brooks several years ago, the storied retailer unveiled Canada’s largest shoe floor at the Hudson’s Bay flagship on Queen Street. The 35,000 square foot department was relocated as part of the insertion of Saks Fifth Avenue into the building, though it remains the largest shoe offering in Canada to date. Other Bay stores have seen their shoe offerings for both men and women expanded, and at a wide range of price points — while some styles may cost less than $30 at Hudson’s Bay, it’s women’s ‘The Room’ offerings include some styles priced in excess of $2,000 a pair from the likes of Balmain and Giuseppe Zanotti. 

HARRY ROSEN IN OTTAWA. PHOTO: HARRY ROSEN

Harry Rosen, which some say is the world’s leading chain of multi-brand upscale men’s stores, has significantly expanded its offering of men’s shoes over the past several years. Most stores now include expansive shoe departments that carry some of the same leading brands carried on its fashion floor. It will be interesting to see if the David’s partnership will have any effect on Harry Rosen’s offerings — if anything, one might expect synergies that could lead to the inclusion of new brands at both nameplates. 

Sporting Life, which is something of a hybrid sports store and upscale fashion retailer, also continues to expand its footwear offerings as it expands its base of stores across the country. Based in Toronto, Sporting Life has stores in Ontario and Alberta and, soon, will enter the Quebec and British Columbia markets with its beautiful stores that typically surpass 40,000 square feet each. 

And what conversation about shoes could be had without Nordstrom — the Seattle-based retailer now operates six full-line stores in Canada (excluding ‘The Rack’) and each of these includes thousands of pairs of shoes for both men and women. Nordstrom’s shoe offerings are expansive both in its availability of sizing, as well as price points — stores carry private label brands, affordable offerings, and also some leading luxury brands such as Gucci and Prada in its bigger markets. 

JUSTIN TIMBERLAKE AT THE RELEASE OF HIS LIMITED EDITION 2-MINUTE WARNING SNEAKERS AT TORONTO’S JORDAN STORE AT 306 YONGE STREET IN THE SPRING OF 2018.

The World of ‘Sneakerheads’ 

Youth culture of today is embracing limited-edition sneaker ‘drops’, which generally involves releasing a style in limited quantities for a limited period of time. Some of these include celebrity endorsements and partnerships, which has led to long lineups and even criminal activity in order to acquire a pair. The limited edition sneaker model is rather interesting — it speaks to the power of perceived scarcity for a product, and also exemplified something of a herd mentality that can be seen amongst many youth seeking the latest styles. And while popular brands aren’t necessarily a new thing for Canada’s youth — the way that product is being released is an interesting study in the potential success of pop-up retail, not to mention having the ‘latest thing’ that can be shared via social media, such as Instagram. As celebrities and streetwear brands continue to partner with luxury and other brands, it will be interesting to see where the trends go here — one major mall landlord is even considering creating an area in one of its leading centres for such streetwear brands, recognizing the success of Off-White in Canada as well as multi-brand retailers such as CNTRBND in Toronto, SSENSE in Montreal, and Feuille in Vancouver. 

Final Thoughts

What’s incredible is despite the lengthy essay above, there are still other categories and retailers that we haven’t mentioned (more due to time constraints). What’s clear is that competition for footwear retail in Canada is unprecedented, and that its current growth is likely unsustainable. As retailers such as Nine West close their stores and exit Canada, footwear will be a category to watch over the next five years as even more international brands make their moves and enter the already crowded Canadian market. 

South Hill Home Opens Large New Furniture Showroom in Toronto

By
Megan Harman
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exc-5b0f5bf103ce64057c7dbfaa

Toronto-based interior design destination South Hill Home has opened a large new showroom as the high-end furniture retailer celebrates its 15th anniversary.

South Hill Home specializes in upscale furniture and lighting from around the world.

“Our success has been in bringing collections to Toronto that have yet to be seen,” says Richard Bertrand, director of marketing at South Hill Home. “People like the unique appeal of our collections because the brands are somewhat unknown.”

In particular, South Hill Home carries an extensive array of South Asian, American and European brands. It carries an especially strong collection of French design brands, such as CVL Luminaires, Kifu Paris, Jean-Louis Deniot and Pouenat Ferronnier. Although many of the store’s featured brands are relatively unfamiliar to the average consumer, they’re highly coveted within the interior design community, according to Bertrand.

“We’re probably one of Canada’s largest French design destinations,” he says.

South Hill Home carries a wide range of home furnishings, such as chairs, tables, sofas, beds, dressers and cabinets. Approximately 95% of the retailer’s customers are interior designers, according to Bertrand.

Unlike many companies that cater to the trade community, however, South Hill Home also invites consumers to browse its showroom. “We’ve always had an open-door policy,” Bertrand says. “We’ve always allowed people to come in and visit our showroom.”

South Hill Home’s new showroom, located at 146 Dupont St., is just down the street from the company’s previous location at 200 Dupont St.

At 13,000 square feet, the new location is nearly three times the size of the previous space. That provides South Hill Home with the space necessary to expand its offerings and enhance the presentation of its collections.

Unlike the open-concept nature of the previous showroom, the new space has been divided into different sections. Each section showcases furniture for a different room of the house, such as the dining room, living room or bedroom. That makes it easier for customers to focus on what they’re looking for and visualize items in their own home, according to Bertrand.

“Each section becomes an experience in itself,” he says.

The space was designed by interior designer Jentry Chin, with a focus on creating a shopping experience that’s easy to navigate.

“I call it very contemporary chic,” Bertrand says. “It’s a nicely curated, contemporary environment – one that promotes our collections very well.”

The new showroom is situated prominently within Toronto’s South Hill area, located at the busy Dupont St. and Davenport Rd. intersection. “We’re getting a lot more foot traffic,” Bertrand says.

Since the showroom is located in close proximity to many fabric suppliers and interior design services – as well as being close to Yorkville, Rosedale, midtown and downtown – it’s a convenient location for the retailer’s clients, Bertrand says. “It’s all about location for us,” he says.

South Hill Home has no plans to open additional locations, according to Bertrand. “We still like being the destination store that we are,” he says. “We don’t think we need to spread anywhere else in the city.”

First-of-its-Kind Swob ™ App Connects Employers with Staff in Ontario, Alberta & British Columbia

By
Mario Toneguzzi
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First-of-its-Kind Swob ™ App Connects Employers with Staff in Ontario, Alberta & British Columbia

Employers and franchise owners in Ontario, Alberta and B.C., who struggle hiring and finding new talent, can now connect with students through an innovative, award-winning app called Swob™. Students and job seekers can now apply to a variety of job positions and connect with employers through this first-of-its kind app. Swob™ was designed to make job searching for students easy and recruitment even easier. Through the use of technology, students and job seekers looking for a job can now search in the comfort of their own phone. 

Swob™, which has been described as the “Tinder for jobs”, was developed by Alexander and Stephanie Florio, a brother-sister team, for employers in high turnover industries such as retail and food services.  

Stephanie says it was created to simplify the recruiting process for employers, as it gives them a vast database of young people looking for job opportunities. Swob™  is the first of its kind to target students in high turnover industries such as retail, and food services for part time, seasonal and full time employment. With Swob™, employers are able to experience the benefits of securely filtering through the best possible candidates, safely and efficiently.

“We have been growing considerably and since launching in November, we’ve had thousands of downloads” says Stephanie Florio.

“We want employers to know that this is a new recruiting tool. We’ve made recruiting as simple and easy as possible for the employer”.

“Swob™ is best suited for industries that have high turnovers, such as retail and food services and not meant for corporate roles. We’re going after your part-time, hourly rate roles. Students and job seekers can download the free app and apply to jobs right from their phone. It’s great for employers because they don’t have to spend time going through stacks of resumes, rather they can login to their employer profile where everything is centralized in our employer dashboard.” 

In May 2018, Swob™ was the first Canadian company to have won Sir Richard Brandon’s ‘Pitch to Rich’ contest. It was a huge honour and the Florio’s were recently given the opportunity to meet with Sir Richard Branson, founder of the iconic Virgin group of companies, in Calgary.

Both Stephanie and Alexander Florio studied at York University and then both went to Seneca and studied marketing. When they graduated, both worked in advertising and public relations for four years in total. But in the spring of last year, they left their roles to focus all their energies towards developing Swob™.

Richard branson sits with Swob’s Stephanie and Alexander in Calgary. 

The app, which went live last November, is free for students and Swob™  generates its revenue from companies who post jobs on the app. To date, some companies who have posted include McDonald’s, Tim Hortons, Pizzaville, The Keg, Kelsey’s, Paramount Fine Foods, and M&M Food Markets.

An employer can sign up by visiting the website and scrolling down to “Sign up as an employer”. Employers receive two free job posts once they sign up and can then select one of the job packages that are offered, depending on the employer’s hiring needs.

Once an account has been approved by the Swob™ team, an employer will be able to post and remove positions in the Employer Dashboard at the top right corner of the Swob™ website. There is also a filtering system to make it easier for employers to find the right candidate. They can filter the candidates by age, experience and availability.

If you are an employer looking to hire, visit http://www.swobapp.com/ to sign up and get 2 FREE job posts.  Click here to get started: www.swobapp.com.

*Partner Content. To work with Retail Insider, contact Craig Patterson at: craig@retail-insider.com.

Shipping Container Retail Draws Thousands

By
Mario Toneguzzi
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PHOTO: EAST VILLAGE JUNCTION

For the second year, a unique and innovative pop-up retail concept is taking over an empty parking lot space in the East Village neighbourhood in the heart of Calgary.

East Village Junction, the brainchild of Calgary Municipal Land Corporation which is the master developer for the neighbourhood, is a contemporary outdoor retail park using 12 shipping containers to house a selection of local businesses and organizations.

Last year, the retail area attracted more than 50,000 people during the summer.

“We are blending community and culture – from local sustainable, meats, vintage clothing, vegan speciality foods, to a showcase of indigenous fashion and even a dog boutique – along with a host of programmed activities. There will be new reasons to visit each week,” said Jessa Morrison, senior manager of brand marketing for CMLC.

“EV Junction is a great example of the community East Village is becoming, and our goal this year is to continue to bring visitors and residents of East Village together to celebrate community and our great city.”

Construction continues in East Village, which is a mixed-use, master-planned community with retail and commercial space. The neighbourhood will have more than 11,000 residents when it’s completed in 2027.

EV Junction’s 12 tenants include: BARK, Family Squeezed Treat Box, Meadow Creek Sausage x Mob Honey, Otahpiaaki x Park Nation-to-Nation, Platform Innovation Studio, Pony Friday, Prairie Bazaar & Ox Eye Wild, Rath Bicycle, she[EMPOWERS], The Painted Bottle Art Gallery, That Vegan Place and the EV Connexion Pod.

“We’ve added this year something a little bit different where we actually have a few containers that are home to what we call programmers. Their expertise lie in kind of creating experiences for the visitors or providing some education on some programs and initiatives that are happening in our community,” said Morrison.

“Last year we thought we had really great retailers and really great local brands that people really resonated with but we did feel if you were a visitor from outside East Village and coming you may feel if you’ve seen it once you’ve seen it a thousand times. And so this is a way to make sure that people understand that not only is there great retail and we want it to be a place where locals can shop for their homemade sausage as well as get some treats for their dog for people who actually live in East Village proper but it’s also so that visitors know that as a destination they can come and have a different experience each time on multiple weekends throughout the summer.”

Youtube video

East Village Junction will be open from noon to 8 p.m. Fridays and 10 a.m. to 6 p.m. Saturdays, Sundays and holiday Mondays. For a full listing of EV Junction programming activities and more information about retailers, visit www.evexperience.com/evjunction

The retail park, which will be open until September 3, will run a series of weekly programs as well.

Entrepreneur Jameela Ghann, who operates Alora Boutique, organized the she[EMPOWERS] shipping container which is a collective of female entrepreneurs. That container sells visual arts, jewelry, stress relief gift boxes, handmade planters and macrame, greeting cards and sustainable clothing.

“We find that the best path towards female empowerment is through economic empowerment. So we really wanted to create a space where the public can be able to support female entrepreneurs and really see that there are people in the city who are pursuing and following their dreams and the hopes to inspire others. But really it’s all about female economic empowerment and finding a place in the city to let other women thrive.

“The location is great. We were there last year. A nice central neighbourhood where you can bring your family. There’s always a lot going on. I would say it’s a really great neighbourhood.”

Business Program ‘CommercePro’ Launches National Training Courses

By
Retail Insider
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Image: CommercePro

Business education program CommercePro.™ is launching its unique training courses nationwide this spring, following a successful run in Alberta last year. The brainchild of award-winning retail consultant Emily Salsbury-Deveaux, CommercePro has expanded to include a roster of educators with proven track records of success in their respective fields. 

Ms. Salsbury-Deveaux explained how CommercePro aims to provide entrepreneurs, business professionals and employees with the tools they need to run successful businesses, including those in ownership and management positions. The courses focus on customer-facing startups and existing businesses, including retailers. Ms. Salsbury-Deveaux says that it’s the only company in North America to offer such short-term practical and all-inclusive business training courses, with a focus on customer-facing business-to-consumer operations. 

The course has already proven to be a success. Of the 19 students trained in Alberta last year, more than a dozen have opened their own brick-and-mortar operations that continue to run successfully, according to Ms. Salsbury-Deveaux. 

CommercePro instructors will travel across North America for scheduled courses and as well, they’re available for hire for companies seeking to train internally. The course prepares trainees to set-up, operate, manage and navigate the world of commerce, offering a variety of short-term, intensive training packages that it says are also highly practical. 

3-Day Course

The three-day course has an expansive focus, including topics from set-up to operations, customer management and marketing, among other topics — instructors walk through the modules with course trainees. Courses are offered several times per year and as well, CommercePro partners with organizations including business incubators and accelerators, as well as start-up facilities, and banks and real estate companies. The 26-hour course covers topics such as: 

  • Basic Business Set-up
  • People/Culture
  • Sales/Marketing
  • Space Planning
  • Systems Analysis
  • Supply Chain
  • Inventory Management
  • Productivity
  • Pricing
  • Accounting & Finance
  • E-Commerce & Digital Applications
  • Customer Management

Companies can hire CommercePro to travel teach, no matter where they’re located in North America. The company is headquartered in Edmonton where they have three upcoming courses and a new permanent training facility opening September 2018.

Tentative Course dates (with flexibility) 

  • July 18-20
  • August 20-22
  • September 20-22

The course’s Instructors have diverse backgrounds. Emily Salsbury-Deveaux, CommercePro’s founder, has been a retail industry consultant for nearly 20 years and was also recently the Executive Director of the University of Alberta School of Retailing. She also operates her own successful fashion line EMMYDEVEAUX and has ownership interests in businesses that include a UPS Store.

Franchising instructor Ziad Kaddoura has a very extensive business background that includes being Managing Director at LUSH MENA and ME Global Services. He has been instrumental in directing and advising companies from around the globe with the development of their businesses. This includes the opening of hundreds of franchised businesses in the food and beverage sector, the hospitality sector, the retail sector, for example. 

Other instructors include Shelley Spear-Brunet, a seasoned retail executive who educates in the area of supply-chain; Daniel Hassan, Leasing Agent for Triple Five’s West Edmonton Mall as well as owner of several highly profitable e-commerce businesses, and Rebecca Scammell, who has extensive experience in retail consulting for companies as well as municipalities, as well as extensive operations experience as head of business operations for the EMMYDEVEAUX fashion label. 

CommercePro notes that its team is also available for consulting and mentoring. More information is available on their website.

CommercePro is targeting individuals as well as companies looking to train their staff, and in some provinces grants are available. For more information, visit: www.commerce-pro.ca and to reach Emily Salsbury-Deveaux directly, email: hello@commerce-pro.ca. 

Retail Insider readers get a special discount of $250 when you fill out the application — be sure to mention Retail Insider for the discount. 

Unique Retailer ‘Hodge Podge Toys’ Relocates for Growth

By
Mario Toneguzzi
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Hodge Podge Toys (Image: Built It By Design)

As the mother of three “gregarious” children, Shafina Hayat was juggling working in the corporate world with being a mum.

Then she spent 10 years raising her family.

But when her youngest started going to school, Hayat was looking for something to do for herself.

“Starting my own business had been a lurking desire for a long time, so I contemplated the idea,” says Hayat, who founded Hodge Podge Toys in 2014.

PHOTO: BUILD IT BY DESIGN

The unique retail outlet began its operations in Unionville but when she realized she wanted to grow the business, the toy retailer recently moved into CF Shops at Don Mills in Toronto.

The store now operates in about 1,000 square feet, and was built by leading Toronto-based construction firm BUILD IT by Design. 

“As a parent I just wanted to be a better consumer. I wanted to know more about what my kids were playing with and what the toys were made of,” says Hayat, the company’s CEO. “So I really started to research it for myself 15 years ago.

“Once all my kids started going to school full-time I kind of thought okay I don’t want to go back corporate so what would I really like to do that’s really fun and that I’d really enjoy. I recognized I knew at least a little bit of what I wanted my kids to play with. So I thought why not a toy store.’

PHOTO: BUILD IT BY DESIGN

She says the premise of the store is to offer parents quality toys.  Hodge Podge Toys is 100 per cent battery free. Most products are made in the United States, Canada, Europe, India, and Japan and productions which are also outsourced.

“I’m trying to be conscientious of companies that outsource. I try to bring in companies that are registered members with ICTI (International Council of Toy Industries) or those who own their own factories in the outsourced country or have representatives from the developing country residing and managing the production of the products,” says Hayat.

“I’m trying to ensure that fair labour practices and product quality are being instilled by the manufacturers. It is very hard to stick to this ideal, and with tech toys almost impossible. It’s not perfect or even close to it, however I’m trying to make a small change and learning everyday. I have tried to find companies that take pride in their products and their brand.”

Hayat says Hodge Podge sells quality products and ones that are not regularly found in stores. They’re a little more higher end in terms of price point “but then again the quality is something you’re not going to find in a lot of stores.”

“We also offer an inclusive shopping experience. By that I mean we do offer toys for children with special needs as well,” adds Hayat.

“I also like to feature companies that give back. By that I mean, companies that care about the materials they use, labour standards, packaging and giving back within their own community or to the global community.”

The move to the new location at the Shops at Don Mills has been very good for Hayat and the store.

CONSTRUCTION PHASE AT SHOPS AT DON MILLS (FALL 2017). PHOTO: BUILD IT BY DESIGN

“I think it was the right move as far as growing the business . . . I want the store to be a very sought-after brand and I don’t want it to be in every neighbourhood. So for me being in this location is wonderful because I have customers that come from Leaside. I have customers that come from Bridle Path in Toronto. The East End as well,” says Hayat. “We’re centrally-located and easy to get to and traffic has definitely increased tenfold.

“I’m hoping to branch out perhaps to one more location in Toronto. I’m not too sure if I’m even going to do that. But I do want to branch out into the States and maybe other provinces in Canada.”

She’s not interested in launching into the ecommerce space.

“Just because it’s not realistic. Just because I cannot keep up with the online. I cannot keep up with Amazon. I want that old school feel of walking into a store and sharing that special moment with your child, your grandchild, whoever you’re in there with, to experience the toy and to experience the atmosphere of walking into a toy store – the colours, the sounds, all the old school sort of joys that toy stores should bring to people.

“We do really, really drive home the fact that we offer exceptional customer service and product knowledge . . . We want customers to know that they’re buying quality products and why it is that that product is being sold in our store.”

Sneaker Concept GRAIL Launches 1st Location in Canada

By
Mario Toneguzzi
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PHOTO: GRAIL INSTAGRAM

For people who have a passion for sneakers, the holy grail of stores has arrived.

The GRAIL to be exact – a new 3,100-square-foot sneaker concept flagship store that has just opened in Vancouver on Granville Street.

“There are a lot of brands and stores out there that develop shoes for what they call a sneakerhead customer,” said Simon Nankervis, chief commercial officer for shoe company DSW and the president of GRAIL. “We don’t think of ourselves like that. We think of ourselves as sneaker enthusiasts. Because we’re more around the fashion of sneakers and the fashion of shoes, we thought it would be really cool to be able to come up with an opportunity to bring a fashion sneaker concept into one.

Image: GRAIL

“The reality is that sneakers have now become a mainstay in almost everyone’s wardrobe. People are generally getting more educated around sneakers all the time . . . I think you’re seeing this true immersion of fashion and athleisure coming together . . . It really is around someone who’s passionate about sneakers. And what we’re really trying to do is to appeal to someone who’s passionate about sneakers but is also passionate about fashion.”

GRAIL offers vanguard global brands for sneaker fans and serious collectors alike, and a vast, anything-but-basic offering from established brands. There are about 350 different options of shoes.

Brands carried include Nike, Adidas, Puma, Vans and New Balance, with a selection of niche global brands—such as Karhu, Colmar and Leather Crown — some of which can only be found in North America at GRAIL.

Image: GRAIL

With financial backing from DSW Inc., GRAIL anticipates continued growth in two of the world’s most exciting retail segments: streetwear and fashion.

“What is it about this obsession that we have with sneakers? What drives it? Everyone sort of had a holy grail. This is the shoe that either got you obsessed with sneakers or it was the shoe that you wanted to have in your collection or something that you just saw on someone that you wanted,” said Nankervis.

“We realized that everyone sort of had this one shoe that really is the pinnacle of what they’re wanting to collect. So we came up with the idea that it’s really about what is your grail? What does that mean to you? And I think it means different things to different people.”

Youtube video

According to the company, GRAIL’s vestibule features a state-of-the-art ultra hi-res LED ceiling and surround sound — a theatre-like experience that welcomes guests and sets the tone for an evolved retail experience. The space pairs minimalist and textured design elements with slick technology. Slatted cement board walls, perforated steel panels, exposed conduits and caged LED tube lights mix with liquid crystal wall projections that switch from clear to opaque on a whim, a storefront digital countdown clock (for the next drop), and the latest in laser projection technology for window displays.

“It’s really your grail. It’s something that means a lot to you personally and why you would want it,” said Nankervis.

“For us it’s looking for those sneakers that is your grail. What does it really mean to you? If something is your grail, it’s something that really enables you to talk about it, live it. It’s a true expression that people have.”

Image: GRAIL
Image: GRAIL

When asked about expansion plans for the concept, Nankervis said the brand has to continue to build authenticity.

“We really wanted to bring together all of the current digital elements that are available that really enhance the shopping experience so that when a customer walks into the space they’re really feeling immersed in whatever it is that we’re talking about or engaged in selling that week or the brand that we’re featuring  . . . So we’ve created this environment where you walk in and you get this full 360-degree sensory immersion into whatever the brand is that we’re talking about at that point in time,” said Nankervis.

“As we think about how does it expand across Canada, it really is do we believe that there’s an opportunity for more? Yes we do. Do we know how many more? Not at this point in time. It really is around the way that the customer actually responds and then the way we’re able to continue to develop the relationship with the brands that we’re working with.”

Mattress-in-a-Box Retail Competition Heats Up in Canada

By
Craig Patterson
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PHOTO: SIMBA

The innovative ‘mattress-in-a-box’ concept is relatively new to Canada, and already several brands are available both online as well as in brick-and-mortar stores. Sleep Country Canada is the latest retailer to introduce such a mattress to the market, and it’s the second mattress-in-a-box brand that the retailer has launched in the past year or so. 

Sleep Country Canada has just announced that it was partnering with UK-based Simba to exclusively carry the premium ‘Hybrid®’ mattress-in-a-box brand, which has sold more than 150,000 mattresses across Europe, with more than 30,000 five-star customer reviews. It’s a remarkable feat, considering that Simba only launched in February of 2016 — the company was co-founded by James Cox and Steve Reid alongside the McClements family, with its head office located in London. Prices appear to be a bit higher than some of its competitors — a queen-sized Simba mattress is priced at about $1,400, compared to $850 for the same-sized mattress that retails through popular Canadian mattress-in-a-box Endy. 

Simba says that it uses cutting-edge materials, body profiling data and technology to “reinvent the sleep sector” and it appears to be working — the company has seen a staggering 350% year-over-year growth, which it attributes to having strong direct-to-consumer e-commerce as well as partnerships with important retailers such as John Lewis in the UK. 

PHOTO: SIMBA

Stewart Schaefer, Chief Business Development Officer at Sleep Country Canada said, “Simba’s unique Hybrid® mattress in a box, combines responsive memory foam with the support of 2,500 patented conical pocket springs and is a great complementary product to our existing mattress-in-a-box online offering, Bloom.

Mr. Schaefer is referring to the ‘Bloom’ mattress that Sleep Country Canada launched last year in its stores. Sleep Country Canada now boasts more than 250 stores across Canada and it’s growing quickly. The retailer’s game-plan is to open stores in many of Canada’s major malls, following the demise of its biggest competitor, Sears Canada. Sleep Country Canada is looking to continue to dominate the mattress retail market in this country, though it has some strong competitors both domestically as well as from abroad. 

INSIDE CANADA’S 1ST CASPER STORE AT TORONTO’S CF SHERWAY GARDENS. PHOTO: CRAIG PATTERSON

Casper, which opened its first standalone Canadian store at Toronto’s CF Sherway Gardens last month, is rapidly growing its Canadian business to eventually include multiple storefronts as well as a new Canadian head-office and manufacturing facility. Casper was founded as an online retailer in 2014, and is backed by celebrities including Leonardo DiCaprio, Tobey Maguire, Adam Levine and Ashton Kutcher. 

Canadian mattress-in-a-box brand Endy, which will be launching a marketing initiative this month that we’ll be reporting on, is another competitor that also boasts exceptionally high ratings from its customers. Various other brands continue to enter the market, such as Leesa and Tuft & Needle, with more brands seemingly coming online every week. There’s even now a plant-based mattress called Haven Mattress Company, based in Kelowna. 

Youtube video

BRIEF: Holt Renfrew Commences Mothership Renovation, Sugarfina Opens 2nd Canadian Store

By
Helen Siwak
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exc-5b10938caa4a993871b9bb94

Holt Renfrew Commences its Mothership Renovation

The 190,000-square foot Holt Renfrew store at 50 Bloor Street West in Toronto is about to go under the knife, as Holt Renfrew continues to upgrade its fleet of stores in Canada. The Bloor Street store is the company’s global flagship with its corporate offices attached in the neighbouring 60 Bloor Street West office tower, which is also seeing some minor renovations that has resulted in disruption at the northeast corner of Bloor Street West and Bay Street. 

Big things are planned for Holt’s — reconfigured departments, a new facade, and the likelihood that men’s wear will move back into the main 50 Bloor building when the nearby 100 Bloor Holt Renfrew Men store eventually closes. Already, luxury brand Saint Laurent has opened a street-level boutique with its own entrance onto Bloor Street, and Loro Piana unveiled its shop-in-store concession several months ago. Louis Vuitton is building a new and bigger space, Dior has temporarily relocated its accessories concession and Fendi is expected to do something bigger as part of the renovation. 

Women’s shoes has moved onto the concourse level temporarily in a bright space, while the mezzanine level is renovated. Holt Renfrew Gourmet on the concourse closed several months ago and cosmetics are expected to eventually move downstairs. The Café at Holts restaurant will be rebranded as Colette Grand Café after a renovation in a few months. Some jewellery and watch brands have moved to the second floor and Burberry has opened temporary accessory and women’s ready-to-wear boutiques. 

Holt Renfrew is upgrading its stores nationally — Vancouver’s multimillion dollar renovation is nearly complete, and the store is said to do several hundred million dollars in sales annually. The Yorkdale store in Toronto is also about to see an expansion that will see some new shops (watch for an expanded Gucci boutique and new Dior Homme concession) and of course Montreal will be in for a treat when the merged ‘Holt Renfrew Ogilvy’ is eventually completed, creating a 220,000-square foot luxury behemoth that will be connected to a luxurious Four Seasons Hotel and Private Residences.

Sugarfina Serves Up Sugary Love Just in Time for Father’s Day

Los Angeles-based luxury ‘grownup’ candy retailer Sugarfina, has opened its second Lower Mainland boutique at Vancouver’s Oakridge Centre. The 450-square-foot boutique is bursting with its chic sweetness and is located next to Swarovski, Aritzia and Gap stores. While dangerously close to the mall’s food court, it may be wise to enjoy lunch first, then head over to Sugarfina, so at least some of the delicious candies make it home!

Tony Flanz at brokerage Think Retail represented Sugarfina in the lease with landlord QuadReal. 

Sugarfina stores feature premium items made from high-quality ingredients, sourced directly from artisan candy makers around the globe. Customized packaging to hit niche markets is great for gift givers. For Father’s Day, the Bourbon Club collection is perfect for Dad. The Vice Collection Bento Boxes contain Single Malt Scotch Cordials, Maple Bourbon Caramels, Champagne Bears. Also offered is the Tito’s Handmade Vodka Collection, Chocolate Bacon Pretzels, and more.

The Sugarfina concept has grown rapidly, now boasting over 30 boutiques in the United States with three of those being located in Nordstrom stores. Their first Canadian store was at Metropolis at Metrotown in Vancouver last November of 2017. Watch for locations in Toronto as the brand continues to expand. 

Could this be the Most fabulous Mall Management Office in Canada?

Toronto’s Bayview Village recently finished a renovation to its management office, and it’s unlike anything we’ve ever seen. Bayview Village’s resident ‘decoristas’ worked with a leading design firm to overhaul the 2,059-square foot space on the mall’s lower-level. 

The space, which was formerly an art gallery, was completely gutted and the new layout was conceptualized by design firm DIALOG. Personal touches by decoristas Carrie DeVries (QuadReal’s VP of Retail Leasing) and Melissa Evans-Lee (National Director, Marketing & Customer Experience at QuadReal) saw the fashionable space to completion. Melissa is known to be a fashion guru (and a big fan of Gwyneth Paltrow) who has been responsible for Bayview Village’s unique ‘haute’ marketing. 

“When it came to wallpaper, paint, flooring, furniture and all decorative touches, we definitely pursued pretty in alignment with BV’s ‘haute’ brand personality”, says Melissa Evans-Lee. And the end result, says Carrie DeVries, is “not just befitting of our chic team but welcoming to the high end brands not only currently under our roof but those we hope to attract”.

Outland Denim Evolves from a ‘Denim-Project’ to Holt Renfrew’s H-Project

As part of their Good Jeans initiative, Holt Renfrew is offering a range of sustainable denim brands that are offering an alternative to the status quo. One of these game-changing brands is Australia’s Outland Denim.

In addition to help clean up the environmentally dirty denim business, founder James Bartle created Outland after an encounter with an anti-trafficking group at a music festival in Australia. He then traveled to Asia and saw firsthand how human traffickers prey on vulnerable young girls in order to service the sex industry. James and his wife created the “Denim Project,” which offers training and employment to Cambodian women rescued from human trafficking and exploitation, and sources ethical and sustainable materials for everything from cotton, to dyes, to zippers. Their denim is A+ rated sustainable and organic.

The brand launched with H-Project at Holts back in March and is now available in the premium denim sections of Holt Renfrew and online at Harry Rosen in Canada. In July Outland will roll out the 2018 must-have denim jackets as well as new styles and washes.

Heads up! In September, plans are in the works for Bartle to attend at Harry Rosen for an in-store event.

Lemongrass Spa Lovers Rejoice as Company Launches Online Shop

Hot on the heels of the March launch of their first retail location, Lemongrass House Canada’s highly popular, all-natural, handcrafted, quality spa products are now available online. The team moved up the launch of their online shop to accommodate a strong demand from outside of the greater Vancouver area.

The spa and personal care products – such as essential oils (with diffusers), body and massage oils, face creams, room sprays, soaps, teas and more, offer exotic and floral fragrances. They are all-natural (no chemicals used) and handmade. Each product is created by Thai artisans who sign each product before it is packaged by hand.

With more than 50 retail stores in 17 countries around the world, Lemongrass House products are being used in some of the world’s top hotels and spas such as Four Seasons Resorts, Hilton Hotels, Banyan Tree and Le Meridien.

Co-owners Maxine Druker and Ben Horne chose Vancouver’s historic Gastown neighbourhood for the location of their flagship and have plans to open in Edmonton and Toronto.

ONEMETH Goes from Good to Greatest Hits with MTV Collaboration

ONEMETH GOODS, the Toronto-based brand favoured by The Weeknd and Justin Beiber, recently collaborated with MTV Canada to produce an exclusive capsule collection that celebrates the intersection of music and fashion. This collaborative collection is a departure from ONEMETH’s traditional basic items and utilizes a bold foray into new silhouettes and colours.

Launched in 2014, ONEMETH was founded by Amin Todai and his team at OneMethod, a digital and design studio based in Toronto. Key to their philosophy is a dedication to using locally sourced and locally manufactured fabrics.

The pop-up shop will be at 277 Queen Street from June 1st to 17th and will sell the exclusive capsule collection, and will showcase an immersive visual timeline of music and fashion from 1981 onwards. Hours are Monday through Friday from 11am – 8pm and Saturday and Sunday from 11am – 6pm. No word yet on whether there will be any guest appearances by celebrities but you never know!

The Body Shop Says ‘Let Us Take You to the Yogurt Shop’

Torontonians and visitors alike are invited to stop by 950 Queen Street West to visit The Yogurt Shop pop-up by The Body Shop. This two-day event – June 2nd and June 3rd only – celebrates the launch of their new game-changing Body Yogurts collection.

While onsite, guests are invited to enjoy a free dairy-free frozen treat; explore a series of unique, whimsical installations that scream ‘Instagram me’; and join The Body Shop’s Forever Against Animal Testing campaign by adding their signature to the brand’s global petition.

The Body Yogurts are 100% vegan and are made with Community Trade organic almond milk, real natural extracts, and come in delicious Strawberry, British Rose, Mango, Morgina, and Almond Milk.

If you are planning to hit up The Yogurt Shop next weekend, on Saturday they are having frozen treat fun from 12-6pm and Sunday 12-5pm.

Youtube video

Vancouver Duo Launch Casca to Battle Footwear Frustration

Driven by an urge to challenge footwear industry norms, reduce consumption and improve the user experience, Casca Designs launched February 2017 by industrial designer Kevin Reid and entrepreneur Braden Parker. 

These two Vancouverites wanted to change the way people moved about their day. Reid and Parker set-out to create all-day unisex performance footwear with functionality and quality materials, which were sellable at an affordable price point. To achieve the second, they eliminated the retail component and sell direct via their online store.

The direct-to-consumer approach saves consumers at least $100 on each pair, which is offered in leather and knit, in black and grey.

Casca offers a 30-day guarantee on their versatile, holistic, healthier, and high-functioning footwear. If you do not feel the Casca difference and are not swept off your feet – they will take them back – no questions asked!

Helen Siwak is the publisher of EcoLuxLuv.com Magazine, a freelance content creator specializing in retail and luxury lifestyle. She is a regular content contributor to Boulevard Vancouver (English & Chinese), Retail-Insider, BLUSH Vancouver, and has lifestyle blogged for StyleDemocracy and Daily Hive. When not writing, she is attending fashion events, traveling, and advocating for animal/human rights. helensiwak@yahoo.com.

Case Study: Cannabis Studio Design

By
Retail Insider
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Image: Cutler

As cannabis legislation has been changing across Canada, we’ve been working with multiple cannabis retailers to develop store designs. The industry is moving at a rapid pace as everyone learns the latest requirements and works to get project teams moving. Often the interior design and even the brand is little more than a thought when clients first come to us.

As designers of the built environment, we always find it helpful to put ourselves in the shoes of the people who will use it. This could be customers that come into the space to shop, patients waiting in a healthcare facility, or our own clients who ultimately work in and operate the space.

In an effort to put ourselves in the cannabis retailers’ shoes, we decided to develop an internal case study for cannabis retail. We paired up with our friends over at Pivot & Pilot Creative to develop the brand strategy for our fictitious store, “The Cannabis Studio” and then translated it into a store experience. Through this exercise, we developed tips for anyone getting into, or interested in getting into, this new fast-growing market.

The Concept

Image: Cutler
Image: Cutler

For this case study written by an expert, we started by looking inward to our own brand identity. The concept is inspired by Cutler’s own brand aesthetic: minimal, calculated, meticulous; a starting point for creativity. A contrasting palette flows through the forms and textures: black and white, smooth and rough, straight and jagged. We played with rhythm and line to create linear direction that creates natural movement.

The Brand

PHOTO: PIVOT & PILOT

The Cannabis Studio is a brand intended to disrupt the stereotypical image of a dispensary and target the urban, creative, modern cannabis consumer. The brand focuses on the multi-sensorial effects of cannabis on users and utilizes a muted, greyscale colour system to represent different strains and their effects on the body and mind.

With restrictions on marketing in the cannabis sector, businesses are focusing on creating lifestyle brands that use experiential marketing tactics to educate their customers and create a loyal following.

The Cannabis Store’s space and brand are built to promote education in their community. The sleek, modern gathering place hosts regular workshops and events, publishes books, sells apparel and uses approachable, engaging labels and menus. By focusing on building individual relationships with each customer and positioning itself as a trusted educational resource, The Cannabis Store aims to create lifetime brand advocates rather than one-time shoppers.

The Zones

1: Secured Entry
A semi-enclosed area that guides customers directly to the check-in area.

TIP: If the jurisdiction allows, keep visibility into the store open to inspire curiosity.

2: Check-in
Where staff greet customers, check ID, create customer profiles and answer general inquiries.

TIP: Treat this area like a hotel concierge so staff are positioned as experts that can guide guests in the right direction.

3: Seasonal Display
Dedicating a portion of the front window to changing displays will keep the storefront looking fresh and attract attention throughout the year. For jurisdictions that do not permit visibility of product or merchandise, consider graphic applications.

TIP: This area can also be utilized for pop-up retail. Invite suppliers to host a demo session or provide a curated display for a short period of time.

4: Flex Area
This circulation space can be utilized to host educational displays, interactive kiosks, small seminars or presentations, and community collaboration.

5: Product Display
Secured wall and floor showcases display all retail offerings. Displays are designed to be serviced by a staff member, similar to a high-end jewelry store. This service method of display enables staff members to interact with customers and provide them with a more personalized selection process.

TIP: Create dedicated display segments and clear wayfinding to make it easier for customers find what they’re looking for.

6: Back-of-House
Requirements in the back-of-house space will vary between each location and operation. Areas may include manager’s office, security monitor/IT room, secured inventory room, secured shipping/receiving area and washroom.

The Learnings

Image: Cutler

1: It’s More Than Just Retail
A successful cannabis experience must encompass strategies of retail, healthcare and hospitality environments. Look to all of these for best-practices.

2: Educate
The majority of customers will be new to your product and your entire market. Put them at ease by making the product range easy to understand.

3: Mind The Rules
With any regulated substance, there are several rules and regulations that need to be followed. The primary factors in terms of the environment are typically:

  • Provide ID checkpoint at entry to confirm age

  • Block visibility to merchandise from outside the store

  • Display product in secured cases that are accessible by staff only

Be sure to check with local jurisdictions to confirm any other requirements that you may need to follow.

Image: Cutler

Cutler was created in 2010. Today the company is operated by our amazing team who assist our clients in exceeding their design and business objectives.

We are building a different design consulting firm. The bloated corporate model doesn’t exist here. We are fast and organized. We all work together. We share ideas and help each other. We produce great work without ego. We cherish the opportunity to work with great clients.

In 2018 we launched Cutler Architecture Ltd. to provide our clients with the full services of an Architect.

Our office is located in downtown Vancouver but our team is often working on projects across Canada.

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