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Cadillac Fairview Partners with WE for 1st Retail Store

Cadillac Fairview has partnered with youth charity WE and as part of the initiative, the landlord has provided charity with a donated retail space at CF Toronto Eaton Centre — North America’s busiest shopping mall. The new WE store opened to the public yesterday. 

The 500 square foot WE boutique is located on the mall’s second level, next to the busy Dundas TTC subway station entrance. The store features a variety of innovative ME to WE products that “empower people to change the world with their everyday consumer choices”. Every ME to WE product provides life-changing gifts to children or families in WE Charity partner communities, from school supplies to scholarships to health care to alternative income opportunities. 

A variety of unique and gift-able products are in the store, including Rafiki Bracelets which retail for about $10 each, with proceeds going to those in need. Eight-digit tracking codes allow purchasers to see exactly where their money is being put to use, ensuring that customers know that they’re making a difference with their purchases. Some products are in collaboration with other companies (such as Fossil and David’s Tea) while others are one-of-a-kind handmade. The store also acts as an innovative ‘community space’, with digital features such as a ‘pledge screen’ where shoppers can tap to give the gift of fresh water to a community, for example. 

Although there’s currently only one WE retail store in Canada, Cadillac Fairview’s charitable initiative extends to all of its mall properties, including providing scholarships to WE’s take action camps. Earlier this year, Cadillac Fairview announced its new youth-focused philanthropy strategy, including $500,000 in donations to 14 local charities across Canada, and the partnership with WE is an integral part of the Company’s long-term vision of investing in Canadian youth. 

For more information on WE, visit: www.we.org

Montreal Friday : World’s Largest Addition Elle, and Au Sommet [Photo]

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Welcome to Montreal Friday. Every Friday this summer, I will show you what’s new in Montreal, because Montreal is a fun and wonderful city to discover. Here are my two discoveries of the week. Follow me on Twitter and Instagram for previews and as well, lets engage on Twitter with hashtag: #FRIDAYMTL.
 
It’s the end of the month and this Friday, I will follow-up on a previous article as well as show you my favourite product of the month. 

World’s Largest Addition Elle 

In a previous article, I revealed that Reitmans recently secured a three-level 10,800 square foot building at 710 Ste-Catherine Street West. In June, Reitmans refused to confirm which of its brands would take the space. Reitmans confirmed this week what everyone was saying — that its plus-sized brand Addition Elle will move in. It won’t be just a regular location, however: the new store will be the biggest Addition Elle store in the world. Addition Elle recently modernized its clothing design and image, having abandoned the mention of ’14+’ in its name. 

Terrace With a View

Do you remember Au Sommet, which I wrote about on July 26? Place Ville Marie inaugurated the four season exterior terrace on the 44th floor, with a very nice space. The best part is that you have a different view than the one at the observatory. It’s perfect to drink a good glass of champagne at Les Enfant Terribles, with the magnificent view. 

I also got the chance to try a few amuse-bouches while at the event. I tried their mini chorizo pogos and their take on shepherd’s pie, both of which were absolutely excellent. I found myself unable to refuse seconds.

As great as all this was, I would have to say that the real highlight of the evening had to be the sight of the sun setting over Mont Royal and the sky, illuminated in a full pallet of colours, providing a blissful moment when all worries seem to slip away. The experience wouldn’t be complete without a quick trip to the boutique at the ticket desk, where you can take advantage of several great products, all from the region of Montreal.
 
The terrace access is included in the Observatory- #MTLGO ticket price.
Instagram : @ausommetpvm Web : ausommetpvm.com

Favourites of the Month

Dinette ‘’Road Trip’’

I love good food and discovery. Last week, I was invited to the launch of the fifth edition of Dinette Magazine at the Au pied Du Courant pop-up village at the foot of the Jacques Cartier bridge. It gave me the chance to discover these two beautiful gems. If you want to know more about Charlevoix region, with a new vision Dinette N05, then this is perfect for you. 
Instagram : @dinettemagazine  Web : dinettemagazine.com

Shine Vitamin Water

Shine is the newest taste for Vitamin Water, but it’s not just a new flavour. It’s also a collaboration with the community. They worked with local artists to help create motivational works of art to help promote their new watermelon grapefruit flavour. With this new campaign, it is possible to not only bring the Vitamin Water home, but also a poster of each art piece. 
 
Vitamin Water has always been a refreshing drink, and their new watermelon pink grapefruit flavour is no exception. A cool glass of Vitamin Water with a few ice cubes and maybe even a lemon wedge (if you’re feeling fancy) makes for the perfect partner sitting on your balcony taking in the sun and reading a good book, or even by the pool.  
Instagram : @vitaminwatercanada Web : www.vitaminwatercanada.ca

Holt Renfrew Opens Square One Flagship [Photos]

Holt Renfrew at Square One Shopping Centre (Image: Craig Patterson)

Holt Renfrew has opened its impressive Janson Goldstein-designed Square One Shopping Centre store in Mississauga. The 130,000 square foot store replaces a smaller unit at Toronto’s CF Sherway Gardens, which closed last Sunday. 

The Square One store is located in the mall’s new ‘luxury wing’ which opened in March of this year. Luxury menswear retailer Harry Rosen also anchors the wing with a 20,000 square foot store, and Salvatore Ferragamo opens its latest location in the wing today as well.  

The Square One store is located in the mall’s new ‘luxury wing’ which opened in March of this year. Luxury menswear retailer Harry Rosen also anchors the wing with a 20,000 square foot store, and Salvatore Ferragamo opens its latest location in the wing today as well.  

The Mississauga Holt’s store’s two-story facade features a glass curtain wall interspersed with grey graphite stone and 15-foot wide display windows. Its interior features soaring ceilings up to 30 feet in height, atriums, an open staircase, natural light, and unobstructed sight-lines across the store’s 90,000 square foot main floor. The entire space is dramatic and unlike any other store in Canada. 

The store features a roster of designer brands, including a number of shop-in-stores, some of which have yet to open. In women’s handbags, a Longchamp boutique is open and opening soon/this fall will be accessory shop-in-stores for Valentino, Gucci, Kenzo, Balenciaga and others. A large Tiffany & Co. concession neighbours the store’s impressive jewellery department. The women’s shoe department is large and also features a number of shop-in-stores — Manolo Blahnik, Ferragamo, Stuart Weitzman and Jimmy Choo are already open, and footwear boutiques for Valentino and Aquazzura are on the way. The women’s department features a number of brands ranging from pricey (Chloe/Jason Wu) to the more modest, and a collection of shop-in-stores for Hugo Boss Woman, Max Mara Studio and Eileen Fisher anchor the perimeter of the space. Menswear and men’s shoes departments are both very impressive with a variety of designers housed in an environment featuring ample natural light and soaring ceilings. Overall, the environment is bright, airy, high-quality and luxurious — the fixtures and finishes in the store are exceptional. 

The store features some impressive services, including a master tailor, shoeshine and sneaker cleaning, concierge, valet and more. The store’s ‘Leather Artisan’ is a resident expert who “elevates the customer experiences with bespoke embossing details on any leather accessory and offers full-service repair”, according to Holt’s. The store also features an impressive jewellery and watch service area, under the guidance of certified watchmakers. 

More than 2,500 square feet on the Square One store’s mezzanine level is dedicated to personal shopping, including Holt Renfrew’s second ‘Apartment’ — its private luxury shopping suite. Also located on the second level, overlooking the store, is a 2,000 square foot Holt’s Café. Neither of these were available to view with the opening of the store, but will be coming soon. 

Square One is now the company’s fourth-largest store, following Holt’s 185,000 square foot Bloor Street flagship, its 147,000 square foot Calgary store, and its 146,000 square foot Vancouver flagship. Towards the end of the decade, Holt’s will open a combined Ogilvy/Holt Renfrew store in Montreal measuring 220,000 square feet, and its Bloor Street and Vancouver flagships will also see considerable expansions (Vancouver will grow to almost 188,000 square feet when finished early next year).

RioCan Commences Leasing Yonge-Eglinton E-Condos Retail Podium

RioCan’s newest commercial development at the northeast corner of Yonge Street and Eglinton Avenue is now leasing space to retailers. The retail podium is at the base of the ‘E-Condos’ development, where RioCan has partnered with developers Bazis and Metropia on the 850-unit, twin-tower residential project. 

The high-traffic location is exceptional and will only get busier, according to RioCan leasing manager Oren Rubin. The Yonge and Eglinton intersection has the second-highest pedestrian footfall of any in the city, as well as considerable motor vehicle and subway traffic. Subway riders, in particular, are expected to increase with the opening of the Eglinton Crosstown LRT, according to Mr. Rubin, which is expected to be operational in about five years. 

The commercial component of E-Condos includes three levels. The ground level, accessed off of both Yonge Street and Eglinton Avenue East, features three retail spaces anchored by a large TD Bank – the podium’s first confirmed retail tenant. Other retail spaces include an 850 square foot space with lobby and Eglinton Avenue frontage, as well as a smaller 338 square foot space with Eglinton Avenue access as well as frontage to an office lobby (see plan below). Both spaces will see considerable visibility as well as pedestrian traffic via escalators leading down to the TTC subway station below. 

The concourse retail level features spaces for about seven retailers (space is customizable), which will see considerable pedestrian traffic from those accessing the subway, office tower, and the residential towers above. Hordes of people are expected to access this level on the way to-and-from the subway once the new entrances and escalators are operational. 

A second-level retail component is also available with multiple spaces, which will be accessed from ground-floor elevators. Both retailers and office tenants are being considered for these spaces, which will feature considerable natural light from large south and west-facing windows. 

For more information on leasing at E-Condos in Toronto, contact Oren Rubin at: orubin@riocan.com or by phone:  647.258.5124

Study Reveals Canadian Consumer Habits and Retail Landscape


Photo: ShutterstockPhoto: Shutterstock

Photo: Shutterstock

RedFlagDeals.com has released survey results from June of 2016, where it surveyed over 1,000 consumers on their shopping preferences. The good news is that because of the low Canadian dollar and costs related to international e-commerce, many consumers plan on shopping in Canada over the US. The bad news for some Canadian retailers is that in the survey, respondents overwhelmingly expressed the desire to shop at discount outlets over full-priced stores and independent retailers. For reference, RedFlagDeals.com has over 775,000 registered users and sees over four million monthly visitors to its site.   

First, the good news. Over 85% of participants responded “yes” to the question: “With the current state of the Canadian dollar, are you planning to focus more of your spending locally instead of going across the border?” The remainder said that they’d continue shopping cross-border, primarily for goods not available in this country: 


For those who shop online at U.S. retailers, the respondents said that their biggest deterrent was shipping charges (33.96%), followed by exchange rates (31.9%), duty fees (29.94%) and customs delays (4.2%). 

Now for some potentially bad news for many Canadian retailers. Over 73% of respondents said that they prefer shopping at discount outlets, while 15.65% said that they prefer luxury retailers for the quality. The RedFlagDeals.com study also revealed that 10.87% of respondents shop at local independent retailers for unique products, as well as to support local merchants:  



Almost 71% of respondents said that they frequently use forums and deal sites to look for the best deals, and only 1.21% said that they don’t seek out deals. These numbers are likely skewed, however, given that RedFlagDeals.com solicited respondents from its site, which publishes thousands of deals over 70 categories: 


The study also asked respondents where they do the majority of their in-store shopping, with 53.12% of respondents saying that they shop in large chain stores. Of the same set of respondents, 34.48% shop primarily at discount outlets, 6.43% at high-end retailers, and only 5.96% said that they shop at local, independent retailers. 

The study examined online versus in-store shopping, with just over half of respondents saying that they shop both in-store and online, while 32.62% prefer shopping online only, and only 16.87% of respondents saying they shop exclusively in-store. This should be particularly concerning to retailers lacking e-commerce sites, which are more likely to be smaller independent retailers. The City of Toronto is hoping to get more local retailers online, for example, with its Digital Main Street initiative. 


The survey listed several stores set to open in Canada within the next couple of years. Almost 42% of respondents said they’d shop at none of these, which isn’t’ surprising considering that the top three retailers are confirmed to only be opening in Toronto at this time. Nordstrom Rack (opening its first Canadian location at 1 Bloor Street East in early 2018) got 28.91% of votes, while Uniqlo (opening this fall at CF Toronto Eaton Centre and Yorkdale Shopping Centre) got 27.02% and Saks Fifth Avenue (which opened two Toronto stores in February of this year) got 16.29% of votes. Almost 9% of respondents said they’d travel to shop at these stores, which is great for Toronto’s tourism numbers. 

Referring to the new retailers discussed above, 46.96% of respondents said that they wouldn’t increase their spending with the new openings, while 22.17% said they’d shop more during the hype of these store openings, and over 20% saying that they prefer to shop online, generally.  

The survey also asked respondents which retailers they’d like to see open in Canada, and which retailers they were most disappointed to see exit Canada in 2015. Regarding which stores respondents would most like to see open in Canada, 57.53% said they’d like to see Macy’s open here while 24.4% want JC Penney, 9.92% would like Barneys New York, and 8.51% would like Neiman Marcus to enter the Canadian market. Of the retailers which recently exited Canada, 46.87% of respondents were most disappointed to see Target leave, while 40.06% mourn the loss of Future Shop, 9.24% for Mexx and 3.83% for Grand & Toy (which continues to maintain an online retail presence). 

Canadian Retail News From Around The Web: July 27, 2016



5 Ways Retail Funding Can Support Canadian Businesses

By Jess Harris

There is nothing more satisfying than operating a successful retail business. Very few things can beat the feeling of making customers happy by offering the right mix of products at the right price.

At the same time, the retail business is one of the toughest endeavours you will ever undertake. As a retail business owner, you are always forced to juggle multiple tasks. Everything from dealing with disgruntled customers and handling suppliers to negotiating leases and managing employees all quickly become part of your expertise.

Perhaps the most critical task for a retail business owner is cash management. Being able to adeptly control the inflow and outflow of money is what separates thriving businesses from those that are just surviving. Retail is notorious for not providing a smooth inflow of capital though. This unsteady cash flow makes having a source of retail funding a must for every retailer.

Here are five ways retail funding can support your business:

1) Buying inventory

Having the capital available to purchase inventory at a moment’s notice is crucial for a retailer’s success. It is very easy to misjudge your customer’s appetite for a particular product, but not being able to restock your shelves with hot-selling items can significantly stifle your growth. While you can do your best to project future sales, it is a very inexact science. 

Also, your suppliers will likely have bargain deals available from time to time. Having the ability to jump on the deal instantly will enable you to get the best price possible.

2) Expansion

The old saying that if your business is not growing, it is dying, rings true in the retail world. Having a reliable and consistent source of retail funding can allow your business to expand quickly. Everything from locking down a location lease to outfitting the space with your design requires capital. Remember, the hot areas are always in demand. Being able to access the must-have capital when needed will enable you to stay one step ahead of your competition.

3) Making payroll

As a retail business owner, others may depend on you for their livelihood. Your hard-working employees rely on your business to support their families and lifestyle. The ability to never miss a payday is what builds trust and loyalty among your employees. 

Unfortunately, the unsteady cash flow of most retail businesses can make it difficult to meet payroll on a consistent basis. The smartest way to overcome this issue is to have a reliable source of retail funding always available.

4) Marketing

Retail business owners are entirely reliant upon their marketing efforts to attract new business. Even in today’s internet-connected age, marketing and advertising cost money. Sometimes this can be a substantial sum that may be beyond the company’s current capital. 

Right now, social media is where the smart retailers are spending their marketing dollars. Setting up and maintaining an online newsletter, targeted Google ads, Twitter accounts and Facebook profiles all require an outlay of capital, not to mention the inherent cost of hiring an expert to deal with this realm while you are operating the store.

Even traditional forms of marketing, such as window displays, have their costs. Customer-facing displays can draw clients and set you apart from competing stores. Another effective marketing tactic is placing a sidewalk board in front of your store to direct customers inside. An angle on this marketing method that borders on guerilla marketing is paying someone to stand outside of your store wearing a sandwich board marketing message. This method can be highly effective in locations that a regular sidewalk board is not permitted. 

To top it off, as you probably know, every form of marketing has a lag time. What this mean is that it takes a while for your marketing efforts to pay off. In fact, it sometimes takes much longer than you might expect before you see the first dollar returned from marketing efforts. Due to this delay, having a ready-to-use retail line of credit can be the ideal way to pay it forward with marketing.

5) Emergencies

Every retail business is exposed to a variety of potential emergencies. Things like a leaking roof or crashed computer can happen anytime. Having the security of a ready to use a line of credit can help manage any business emergency.

Retail funding can be key when facing a big or small cash flow situation. Since you are basically guaranteed to have slow weeks, or maybe even months, as well as booming periods, having a source of funds at the ready can help your retail business survive the ups and downs of this fast-paced industry.

Sponsored by Kabbage, Inc, which is dedicated to supporting the small business community. Kabbage is trusted by more than 100,000 small business owners and has funded more than $1.6 billion to help businesses grow. [If you are interested in sponsored content, please contact us]

Email: support@kabbage.com, Follow @KabbageInc on Twitter.

Sherwin-Williams Reaches Canadian Store Milestone, Plans Aggressive Expansion

Cleveland, Ohio-based paint retailer Sherwin-Williams has just opened its 200th Canadian store location in Whitby, Ontario, and it plans to open many more. The community-focused retailer is seeing tremendous growth in Canada, partially fuelled by a booming property market. 

As part of the Whitby opening, Sherwin-Williams will assist with the renovation of the historic James Rowe House. The company gives back to local communities and recently participated in the Memorial Cup in Red Deer, Alberta, and also recently donated $350,000 worth of cleanup supplies to the Fort McMurray fire relief efforts. 

Sheryl Wood, Vice President of Marketing for the company’s Canadian division, explained that Sherwin Williams will look to open between 20 and 25 stores annually in Canada, with a goal of operating 300 locations by the year 2020. Stores are generally in the 3,000 to 5,000 square foot range in locations ranging from urban to suburban. Stores are designed in-house, and its real estate is handled by an in-house team. 

With store growth comes job growth, and Sherwin-Williams is looking to hire between 100 and 150 management trainees for its Canadian stores. Interested applicants can find more information and apply at: sherwin.com/mtp.

Sherwin-Williams was founded in Cleveland in 1866, and is celebrating its 150th birthday this year. The company is technically a year older than Canada, and has a unique Canadian connection – Sherwin-Williams opened a manufacturing plant in Montreal in 1894, and its second CEO was Canadian. It now operates over 4,000 stores in the United States and has locations globally. 

That’s Italy Enters Growth Phase [Photos]

Italian concept store That’s Italy has opened a second location, and it’s looking to continue growing its operations. The relatively new retailer is seeing success by offering unique, hard-to-find brands in an upbeat Italian-themed retail environment. 

The company’s first store opened in March of 2013 at 3590 Rutherford Road (unit 12) in Woodbridge, Ontario, spanning an impressive 14,000 square feet. Looking to reach the Toronto consumer, That’s Italy recently opened a 6,600 square foot, two-level store at 2660 Yonge Street, in an affluent midtown location across from Sporting Life’s flagship. 

The new Toronto store features Italian-made fashions for women, men and children. Some of its brands are well known, such as Moschino, Cesare Paciotti, Blumarine and Trussardi. Others are less known but are luxurious and in some instances, cannot be found elsewhere in Canada. That’s Italy features three lines from Moschino, including Moschino Couture, Love Moschino and Moschino Boutique – with some pieces unavailable elsewhere in Toronto, where Moschino also wholesales at Saks Fifth Avenue and Hudson’s Bay

The Toronto store also features Italian fragrances, candles, and even coffee. Italian fragrance collection Teatro Fragranze Uniche is exclusive to That’s Italy in Canada, and the retailer will soon be launching a new custom ‘That’s Italy’ scent. It also has its own brand of coffee available in the store, and will soon include a liquor license so that guests may enjoy a drink at the bar on the store’s ground-level. 

Upstairs via elevator, That’s Italy has created Canada’s only Impero Couture boutique, which features formalwear for men, gowns for women, dress clothes for boys and girls, and an impressive collection of bridal gowns, complete with spacious dressing rooms and a ‘twirling station’. The Impero Couture brand was founded by Luigi Auletta in the year 2000, using The Bold and the Beautiful’s Katherine Kelly Lang as one of its spokespersons. 

The concept store looks to “bring the best of Italy to Canada”, according to Manager and Purchasing Officer Manual Grasso. He explained how the store sets out to offer high quality, hard to find Italian fashions to Canadians, in an upbeat, friendly environment. Colours are often bold and designs fashion-forward, differentiating it from many retailers who in many instances, buy “safe” designs. That’s Italy shoppers are embracing colour, he said, and that their loyal following also appreciates the uniqueness of design, as well as hard-to-find pieces that are unlikely to be worn by others at the same event, for example. In-store coffee and video screens showing Italian fashion television create an environment unique in Toronto. 

Moving forward, Mr. Grasso said that the company is looking to possibly open a third store  in the Greater Toronto Area, though nothing is confirmed as far as location. That’s Italy has also set its sights on Miami, Florida, as it examines the possibility of expanding operations into the United States. 

Shoes.com Launches Brick-and-Mortar Initiative [Photos]

Online footwear retailer Shoes.com (operating online as ShoeMe.ca in Canada) has opened its first permanent brick-and-mortar location in the world, in Toronto. The store is located on trendy Queen Street West and is the first of two to open in Canada this year. 

The 3,000 square foot Toronto store, which opened on Friday, is located at 356 Queen Street West. The company says that it moved into brick-and-mortar to introduce new customers to purchasing shoes online, with in-store ‘brand ambassadors’ helping shoppers find shoes in-store or online at the SHOEme.ca website from in-store order stations. The Toronto store was designed by Canadian architecture and interior design firm, Dialog, in the same space where Shoes.com hosted a pop-up in November of 2015.

The Toronto store is divided into three separate spaces. The front space is referred to as its ‘Home Room’, reflecting the products and messaging on the SHOEme.ca website — with mirrored walls creating an optical illusion of an ‘endless selection’ like its online experience. The middle of the store is called the ‘Dressing Room’, hosting between five and six new brands every two months and currently housing brands such as Clarks, Guess, Hardy and socks by Richer Poorer, which Shoes.com purchased in November of 2015. The back portion of the store, called the ‘Editor’s Room’, features an innovative community space for workshops, speaking sessions, and counters with seating for guests to spend time in the store, check out products online, and even have a coffee. The Editor’s Room also features curated collections of local handmade designs, including products from Toronto hat designer Jason Mitchell from Coup de Tete, pieces by Armed Jewelry, and fashions by Joao Paulo Guedes. Furniture in the store is also local and custom-crafted. 

A Vancouver store location will follow this fall, located at 779 Burrard Street in a space formerly occupied by French fashion brand Lacoste. The Vancouver store will be about 2,000 square feet and will be similar in design to the new Toronto location. 

*All photos except for top image were supplied by Shoes.com

Lucrative Health, Fitness and Beauty Industry Rewards App Prepares for Canadian Launch

A new app launching in Toronto this summer is set to shake up the customer rewards business by bringing the benefits of a large-scale rewards program to small businesses in the health, fitness and beauty industry.

Royaltie, a unique new rewards program that enables customers to earn and spend rewards at hundreds of different businesses, has selected Toronto as the first city in which the program will be available. 

The company has launched a beta version of its mobile app on an invitation-only basis, and plans to launch to the public in August 2016.

The most unique aspect of the program is the ability for users to accumulate reward points through health, fitness and beauty transactions of all kinds – not only those made at businesses enrolled in the Royaltie program. 

“We have built it around the consumer, in that as a consumer, there is no restriction around where I can earn my rewards,” says Justin Belobaba, founder and CEO of Royaltie. “Any purchase, anywhere, health, fitness and beauty related, is eligible.”

Users can simply snap a photo of an eligible receipt and submit it through the Royaltie app in order to earn rewards, called ‘Royalties’, which are credited at a rate of 10% of the value of eligible purchases. Royalties can then be used as a form of store credit at participating businesses, up to certain caps set by each individual business. 

The idea, Belobaba says, is that regardless of which specific businesses consumers are frequenting, individuals who earn rewards are the types of consumers who are inclined to spend money on health, fitness and beauty. As a result, they’re considered attractive customers from the perspective of businesses in these industries. 

“What we can guarantee is that every single customer has a proven spending history on health, fitness and beauty – that’s how they accumulated these rewards,” Belobaba says. 

The health, fitness and beauty sector is an untapped segment of the loyalty market, according to Belobaba. Aside from major retailers such as Shoppers Drug Mart, Rexall Pharma Plus and Sephora, he notes that the industry is largely dominated by small businesses such as salons, spas and yoga studios, and fewer than 2% of those types of businesses offer rewards programs. Small service providers such as those represent Royaltie’s primary market. 

“It’s a huge sector,” Belobaba says, “yet the interesting thing about this sector from a retail standpoint is it’s one of the least penetrated sectors by rewards programs.”

As of mid-July, more than 700 Toronto businesses had signed up to participate in the program. The app provides them with a platform for potentially attracting new customers, according to Belobaba, and there is no upfront cost to participate. Instead, businesses pay a flat fee of $4 for each new customer they earn through Royaltie, and they can choose the level of store credit they wish to extend to users redeeming their Royalties. For example, a salon offering haircuts at a cost of $70 might offer users the ability to allocate up to $30 worth of Royalties towards the cost of that service. 

Following the Toronto launch, Royaltie plans to expand the program to New York, Miami, Los Angeles, and San Francisco in the fall of 2016.

Interested readers can download the Royaltie app, currently available for the iPhone, using the code: FWS2T2LR.