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Versace & Brunello Cucinelli to Join Strellson at 745 Thurlow in Vancouver

Canada’s first Brunello Cucinelli location will open in downtown Vancouver, along with the city’s first free-standing Strellson and Versace stores. All will locate in the retail component at the base of the 745 Thurlow tower, which is currently under construction. All retailers will open either later this year, or in early 2016. 

The main floor retail component of the 745 Thurlow Street development is now 100% leased. 745 Thurlow is a 25 storey office tower encompassing 400,000 square feet at the southwest corner of Thurlow and Alberni Streets. The tower is designed to achieve LEED ‘Core and Shell’ Gold certification – the first office tower in downtown Vancouver to do so. 

All tenants at 745 Thurlow were represented by Stan Vyriotes and David Wedemire of DWSV Remax Ultimate Realty Incorporated. Larissa Jacobson (604-661-5066) at Bentall Kennedy (Canada) LP is handling retail leasing at 745 Thurlow. 

Brunello Cucinelli will open in a 2,700 square foot retail space with a Thurlow Street frontage. Referred to as the “King of Cashmere”, the Italian luxury fashion brand was founded in 1978 and sells womenswear, menswear and accessories. Although known for its luxurious cashmere apparel, the brand has expanded to include non-cashmere fashions including leathergoods, bags, shoes, and sportswear. The company is headquartered in a 14th century castle on the top of a hill in the middle of Italy’s Umbria region, and it donates 20% of profits to its charitable foundation, and pays workers wages that are 20% higher than the industry average. According to its website, the brand is “firmly rooted in quality excellence, Italian craftsmanship and creativity”. Brunello Cucinelli currently operates 15 U.S. locations in Aspen CO, Atlanta, Bal Harbour FL, Beverly Hills, Chicago, Costa Mesa CA, Dallas, East Hampton NY, Honolulu, Las Vegas, Manhasset NY, New York City, and San Francisco. All cities have one free-standing Brunello Cucinelli location except for New York City, which has three. 

Upscale Swiss menswear brand Strellson will open in an Alberni Street-facing retail space measuring just over 2,200 square feet. Founded in 1993, Strellson is Switzerland’s largest menswear manufacturer. Owned by Holy Fashion Group, it produces mid-to-high priced menswear (both dressy and casual), accessories and related products, targeting men in the 25 to 40 age range. It retails in about 40 countries. It currently operates two free-standing Canadian locations – a flagship at 170 Bloor Street West, as well as a location at Toronto’s Bayview Village. Strellson confirms that it will open at Yorkdale Shopping Centre next year, and the brand is considering a location in Ottawa. Strellson shops-in-stores are also in a handful of Hudson’s Bay stores. The brand currently has no locations in the United States. 

Versace will open a 1,875 square foot store at 745 Thurlow’s corner retail space. The Italian luxury fashion brand was founded by the late Gianni Versace in 1978, and it is seeing a resurgence as it opens stores around the world. Upscale Vancouver-based fashion retailer Leone currently features a Versace shop-in-store, and Versace Home opened last summer in Vancouver’s Gastown area. Currently, Canada’s only free-standing Versace fashion store is at Toronto’s Yorkdale Shopping Centre, which opened late summer of 2014. The brand currently has 16 free-standing locations, and sources at Versace confirm that a number of new U.S. stores are planned, including a 5,000 square foot Chicago flagship. 

745 Thurlow’s three luxury retailers will join other brands in Vancouver’s Luxury Zone such as Prada, Dior, De Beers, Burberry, Escada, Hermes, Tiffany & Co., Jaeger-LeCoultre, Moncler, Montblanc, Omega, Gucci, Louis Vuitton and others. Sources say that a number of premium French and Italian brands continue to negotiate for retail space in the immediate area, including at the Shangri-La Hotel as well as an Alberni Street-facing retail complex to be built at 1040 W. Georgia Street. 

Sources say that Brunello Cucinelli has also been in negotiations to open an outlet store at Vancouver’s McArthurGlen Designer Outlets, scheduled to open this summer. Sources also say that Brunello Cucinelli is seeking retail space in Toronto and that several months ago, it passed up the opportunity to lease Benetton‘s former space at 102 Bloor Street West. Vancouver-based fashion brand Kit and Ace has since secured that space. Cucinelli continues its hunt for Canadian real estate and rumour has it that a Calgary store could also be in the works. 

 

List of Retailers Opening and Expanding in Canada: June 2015

The following is a list of 37 retailers which are either new to Canada, or expanding their operations nationally. Although some of these retailers have recently been discussed in Retail Insider, many are new and haven’t been mentioned until now.

The list is sponsored by Vancouver-based Peregrine, which custom designs and fabricates retail, display, furniture and architectural features for some of the country’s top retailers.

STORE NAMELOCATIONS TO OPEN IN CANADANEW OR EXPANDING?ESTIMATED # OF LOCATIONS POST-EXPANSION
American Girl (at Indigo)Edmonton (West Edmonton Mall), Calgary (Chinook Centre), Toronto Eaton Centre, Vancouver (replacement, Granville St.) – all fall 2015.Expanding6, eventually 10-15 locations.
Brunello CucinelliVancouver (late 2015/early 2016, article to follow), Toronto site search ongoing.New2+
Canadian TireEdmonton, Courtney B.C, Victoria B.C., Vernon B.C., Cranbrook B.C., Winnipeg, Sudbury. ON, Montreal, Halifax, Moncton, Rimouski, Aurora ON. (former Target locations)Expanding500+
ChanelVancouver (details TBA)Expanding7+
Christian Dior (flagship)Vancouver (summer 2015), Toronto (2016, article w/details to follow)New2+
East Coast LifestyleHalifaxNewUnknown
EatalyToronto (Bloor-Yorkvlile w/details TBA, 2016-17), possibly Vancouver & MontrealNewUnknown
Esteé Lauder OutletVancouver (McArthurGlen Premium Outlet) summer 2015NewUnknown
Granville Island Toy CompanyVancouverExpanding3+
Hillberg & BerkSaskatoon, Edmonton (2) national expansion planned.Expanding4+
IKEAQuebec City, London ON (‘pick-up’ locations), opening late 2015Expanding14, up to 22 expected
iStoreEdmonton (West Edmonton Mall), Toronto (Scarborough Town Centre) – both opening this year, more locations to follow.Expanding3, eventual total unknown
Italian Centre ShopCalgary (2?), possibly Red Deer AB, Grande Prairie, AB, and SaskatchewanExpanding8+
Kate SpadeVancouver (Pacific Centre, June 2015), Calgary (Chinook Centre, date TBA)Expanding7+
Kit and AceVictoria (most recent announcement), Toronto, Vancouver, Edmonton, Calgary, Regina, Saskatoon, Winnipeg, Halifax, possibly Kelowna – all opening by early 2016Expanding15+
KitonToronto (Yorkville, now open), Vancouver (Harry Rosen Pacific Centre shop-in-store, fall 2015)New2+
LEGO StoreWinnipeg (Polo Park)Expanding11+
LodingToronto (Sherway Gardens), possibly Montreal/national expansionExpandingUnknown
LolëMontreal flagship, national expansionExpanding30-40
Lowe’sVictoria, Toronto, Ottawa, Abbotsford B.C., Burlington ON, Calgary, Regina, Nanaimo B.C., Prince George B.C., Milton ON.Expanding50, eventually 100-120 locations
MonclerVancouver (700 block Thurlow Street) fall 2015Expanding2+
Mark’sEdmonton flagship (fall 2015), about 5 new stores per yearExpanding385+
Marshall’sCanada-wideExpandingAbout 100
Mastermind ToysAlberta, Ontario, Manitoba, eventually Saskatchewan & Maritimes, 10-11 this yearExpandingUnknown
OSKAToronto and Montreal, adding to existing Calgary and Vancouver storesExpanding4+
Overwaitea40 locations in Western Canada over the next 5 to 7 yearsExpandingUnknown
Pottery Barn KidsCalgary (now open)Expanding5, however Toronto Bloor St. will close
Ron White ShoesToronto (Leaside-Bayview Avenue, now open)Expanding5+
Saje Natural Wellness12-15 stores per yearExpandingabout 50
Saks Off 5thOttawa, Vaughan ON, Niagara-on-the-Lake ON (all spring 2016)Newup to 25
SkullcandySeeking outlet centre locations in B.C., AB, ONNewup to 12 in 3 years
StrellsonVancouver (1100 block Alberni St., fall 2015), Toronto Bayview Village (replacement), 2016: Toronto Yorkdale Shopping Centre (Nordstrom wing), Ottawa Rideau Centre (Simons wing)ExpandingUnknown
Ted BakerVancouver (Pacific Centre, June 2015), Toronto (Sherway Gardens, date unknown)Expanding5+
UNOde50Toronto (Toronto Eaton Centre, Sherway Gardens) both opening fall 2015NewUnknown
VERSACEVancouver (Downtown, late 2015/early 2016, watch for a detailed article on Retail Insider next week)Expanding5 estimated
WalmartDelta B.C., Coquitlam B.C., Surrey B.C., Maple Ridge B.C., Winnipeg, Guelph ON, Ottawa, St Catherines ON, Candiac, QC, Pointe Claire, QC, Levis, QC, Quebec City, QC, Cornwall, ON.Expandingover 400
WinnersSalmon Arm, B.C., others to followExpanding400+

 

Why Telus is Shuttering Iconic BLACKS Photography

Blacks Photography at Dufferin Mall

Telus just announced that it will shutter operations of iconic Canadian photography retailer BLACKS, closing all stores on August 8 of this year. We spoke with retail expert Antony Karabus, CEO of leading retail consulting firm HRC Advisory, to gain insight into Telus’ decision.

Mr. Karabus began by saying: 

“It’s the sad ending of an era for the company whose jingle “Blacks is Photography” was ubiquitous throughout Canada for many decades, and it is a very sad day for many Canadians, especially those old enough to remember the special experience when you went to Black’s to pick up your packet with 20 analog photos from your family vacation or other experience and you shared them with the family”. 

BLACKS was founded by Eddie Black in 1930 and in 1948, his sons opened Toronto’s first specialty camera store called Eddie Black’s Cameras. The family-owned company went public in 1969 and saw several owners over the years, including Scott’s Hospitality Inc., Fuji Film, and Reichmann Hauer Capital Partners, prior to being bought by Telus in 2009 for $28 million. Mr. Karabus said that “BLACKS has shrunk substantially to the point where it now operates 59 brick-and-mortar stores, substantially less than the 250 plus stores it operated following its acquisition of Astral Photo during the Fuji ownership era. BLACKS was a very large customer for the manufacturers of paper, chemical, and analog machines to process and print the photographs”. 

Last year, the company rebranded as BLACKS, spelled all-caps and without a possessive apostrophe. Rebranding also involved launching a new store concept, based largely around prints and other creative solutions for digital photography. These efforts weren’t enough to make operations profitable, however.
 
In our conversation with Mr. Karabus, he explained how BLACKS’ closing is partly due to changing times, competition, and lack of investment capital. He described how “prior to the digital era, Black’s as it was then known was the ‘king of photofinishing’ in Canada, and that many Canadians who grew up during the analog age will lament its loss while remembering its catchy jingle. The passion and commitment of the Black family really created an icon in its day”.
 
At one time, consumers would take a roll of film into Black’s (as it was then spelled) to have photos printed, and many consumers ordered extra paper copies of their favourite images. Times have changed, according to Mr. Karabus who said:

“Because of online image/file sharing with the rise of social media and ‘cloud storage’ and digital imaging, consumers are have radically changed the way they create, store and display digital images. Instead, smart phones have virtually eliminated the need for purchasing point-and-shoot photofinishing camera. While BLACKS did an excellent job with emerging digital services such as ‘the shoebox service’ where consumers could take a box of old DVD’s and Analog photos into a BLACKS store and get them digitized, the new market just was not enough to sustain a national chain and provide an adequate return on the capital necessary to fund the necessary transformation that was started with the rebranded stores and would require much time and patience on the part of the shareholder, Telus.”

Mr. Karabus also noted that a number of large, well-funded competitors offer photo printing at lower cost with very little space in their stores, including behemoths such as Costco, Shoppers Drug Mart, Loblaw and Walmart. Even those retailers have scaled back their photofinishing operations, given the way in which most consumers produce and store their digital images.
 
Ultimately, according to Mr. Karabus, shareholders will allocate capital to the places where the best returns will be obtained in the desired time-frame. As technology and consumer preferences change, so must retailers. Retailers who fail to adapt to changing technology and consumer preferences early, will find it very hard to remain profitable and in business. He said “ it is sad to see the demise of BLACKS, with almost 500 Canadians losing their jobs”.

Antony Karabus

Antony Karabus is CEO of HRC Advisory, a leading retail advisory firm. He has advised retailers on strategic and financial performance issues for over 25 years and has assisted numerous North American retailers to create significant shareholder value during this time. Karabus has advised numerous national retail chains in key sectors, including department store, specialty apparel and hard lines, big box, and grocery. He can be reached at akarabus@hilcoglobal.com.

Original ‘The Room’ at Hudson’s Bay Relocates and Downsizes [With Photos]

PHOTO: CRAIG PATTERSON

Hudson’s Bay’s luxury women’s department ‘The Room’ at Toronto Eaton Centre has relocated to the western portion of the store’s third floor, as construction commences for Saks Fifth Avenue’s Canadian flagship. Saks will occupy The Room’s former third floor space on the eastern side of the Hudson’s Bay building. The new ‘Room’ is slightly smaller than its previous location, and features some modifications from its original design. 

The department features natural light from exterior windows, as well as a concierge and private shopping room called The Platinum Suite. The new department is arguably in a better location than its predecessor, as it can be conveniently accessed from the store’s main set of elevators. 

ELEVATORS NEXT TO THE ROOM. PHOTO: CRAIG PATTERSON

The new department features a central area with gray marble flooring, displaying fashions from several luxury brands. The Room also features an Azzedine Alaïa shop-in-store, as well as an area dedicated to Armani Collezioni with corner windows facing both Bay Street and Richmond Street. Other designers prominently displayed include names such as Balmain, Comme des Garçons, Ungaro, Emilio Pucci, Giambattista Valli, J. Mendel, Maison Martin Margiela, Mary Katrantzou, Moschino, Nina Ricci, Oscar de la Renta, Proenza Schouler, Rodarte, Roland Mouret, Viktor & Rolf, and others. 

AZZEDINE ALAÏA SHOP-IN-STORE. PHOTO: CRAIG PATTERSON

The Room is located within two Hudson’s Bay flagships — at Toronto Eaton Centre, and in downtown Vancouver. The original 21,500 square foot Toronto Room opened in October of 2009 and the 18,000 square foot Vancouver location followed in September of 2011. The large new luxury floors were the brainchild of Hudson’s Bay VP Nicholas Mellamphy under the direction of then-President and CEO Bonnie Brooks. Mellamphy’s ‘The Room’ concept is the reincarnation of a luxury department called the St. Regis Room, which opened in 1937 within the Queen Street Simpson’s department store. The Queen Street Simpson’s was rebranded as a Bay in 1991, as it remains today, when parent company Hudson’s Bay Company discontinued the Simpson’s nameplate. 

GREY MARBLE FLOORS AND UNFINISHED CEILINGS. PHOTO: CRAIG PATTERSON

Saks Fifth Avenue will occupy The Room’s former third-floor space, as well as some retail space westward. Level three will be Saks’ women’s fashion floor, including personal shopping suites, according to a source at Saks. Saks will occupy four levels within the Queen Street/Eaton Centre Hudson’s Bay building.

The Room was originally intended to expand into Hudson’s Bay’s downtown Montreal flagship, as well as at Hudson’s Bay Company-owned Lord & Taylor in Manhattan. The Lord & Taylor location was set to open in September of 2013, with the Montreal location following in early 2014. Neither came to fruition.

As far as we’re aware, there are no plans to significantly modify The Room in Vancouver. Although it was originally speculated that Saks Fifth Avenue would locate within downtown Vancouver’s Hudson’s Bay building, sources say that Saks may open one or two suburban Vancouver mall locations, instead. 

E-Commerce in Canada in a Sorry State [Includes Infographic]

Canadians are spending online, but not with Canadian retailers. Remarkably, online sales in Canada are forecasted to almost double between 2014 and 2015. According to Virtual Logistics Inc., Canadians are purchasing from multinationals such as Amazon, Costco and Walmart, with most of the remainder from out-of-country retailers. Canadian businesses are doing “very little” to combat this according to Virtual Logistics, as they are not mobile-friendly, few have websites, and some lack any web presence whatsoever. 

Some of the numbers in the infographic below are staggering. Canadian online retail sales are expected to grow from $22 billion in 2014 to $40 billion in 2015, while only 12-13% of Canadian businesses sell online. Average Canadian online spending is on the rise, and the number of Canadians shopping online continues to grow. In 2014, it’s estimated that 1.5 million Canadian households shopped online for the first time, and that about 76% of all households have shopped online. 

Virtual Logistics estimates that only 46% of Canadian businesses have a website, and that only 41% of small businesses have a website. Only 19% of Canadian retailers have websites optimized for mobile, while 56% of Canadians are smartphone users.

Given that almost 70% of all online purchases made by Canadians were bought from retailers outside of Canada last year, it’s time for Canadian retailers to re-examine or in some cases, examine ecommerce strategies. 

For more on this and other topics, visit Virtual Logistics’ blog:  www.blog.virtuallogistics.ca

Canada’s Largest Shoe Hall Expands and Relocates

Canada’s largest women’s shoe hall has relocated and expanded. Located within Hudson’s Bay’s Toronto Eaton Centre flagship, the expansive footwear department recently re-opened on the store’s second level. 

The original 27,000 square foot shoe hall opened in the summer of 2013, and was located in the western portion of Hudson’s Bay’s ground floor. It has relocated to provide much needed retail space for Hudson’s Bay’s westward expansion, as the store shifts to accommodate Saks Fifth Avenue. Saks will occupy almost 33,300 square feet at the east end of the building’s ground-floor. 

The new 30,000 square foot second-level women’s shoe hall features a similar, modern look to the former ground-floor footwear space. A variety of price points are included, including a section devoted to ‘The Room’ shoes, with prices into the thousands from designers such as Azzedine Alaïa, Gianvito Rossi, Christian Louboutin, Nicholas Kirkwood, Lanvin, Giuseppe Zanotti, Sergio Rossi, Brian Atwood, and others. The footwear department replaces part of Hudson’s Bay’s second-level men’s floor, which has since moved upstairs to occupy the building’s entire 100,000 square foot fifth floor. 

Although substantial, the new footwear department occupies only about a third of the second level of the Toronto Eaton Centre Hudson’s Bay building. The western most section of the floor houses some women’s moderately-priced clothing, and its eastern half is currently under construction to house Saks Fifth Avenue’s new men’s floor. 

International Sales Director Employment Position

Toronto-based luxury firm WINSTON is looking to hire a full-time International Sales Director position. 
 
Client and Position Overview: As a lavish, contemporary fashion label based in Toronto, Ellie Mae‘s focus is on designing beautifully constructed, on-trend women’s jackets and outerwear fashioned from the finest Italian fabrics and yarns in tune with an of the moment client.

The label is searching for a passionate, enthusiastic, and fashion-savvy individual to join it on its journey to success. The brand is currently looking for an International Sales Director to join its team. 
 
The role includes, but is not limited to the following;
•  To build and maintain relationships with the brand’s clients and expand the present client base in both Canadian and U.S. markets, 
•  To manage future sales development in the U.K. and E.U.,
•  To manage future sales teams as well as future procurement and management teams,
•  To manage order placement, including reorders,
•  To oversee invoicing of clients and follow up with payments (previous client relationship required),
•  To manage the showroom, handle appointments, and orders,
•  To represent the brand at international trade shows (travel required),
•  To maintain and provide support for all purchase orderprocessing, from the time of placement, through shipping,
•  To be responsible for monthly sales performance reports, 
•  Proficient with Joor systems, Access, and or other similar systems, 
•  To be the main point of contact for all inquiries about the brand, including to liaise with PR and Editorial,
•  To assist in any ad-hoc requirements.
 
The Ideal International Sales Director is success driven with high-level communication skills. The candidate must have a minimum of 5 years of previous experience and is proficient with all the above requirements. The ideal candidate thrives in a fast-paced environment and does not require constant direction.
 
In order to be considered for this role candidates must meet the following requirements;
•  Entry requirements for the U.S., U.K. and E.U.,
•  Provide U.S. and Canadian contacts within similar market striation,
•  Tech-savvy, proficient with Microsoft Office, and order systems,
•  Must have the ability to travel and support a growing team.

If you feel you meet the above requirements, please send your resume and cover letter to: info@winstoncollective.com

 

Construction Progress at Holt Renfrew, Square One

By Randy Selzer

On a recent visit to Square One Shopping Centre, in Mississauga, Ontario, we stopped by to check out the ongoing construction for the new Holt Renfrew outlet on the south side of the mall. Although Square One has been undergoing massive renovations and expansion over the last several years, which has resulted in new food courts, new store areas, and a large expansion on the north side (soon to host Quebec City-based department store La Maison Simons), it is the south side where some of the most anticipated construction is taking place.

On the extreme southwest end of the mall, an approximate 120,000 square foot addition is being built to house a new Holt Renfrew location. Architects for this Square One Holt Renfrew expansion are Janson Goldstein LLP, who are based out of New York. You can see from the renderings and today’s construction photos, that there will be an interesting “scalloped” effect on the glass facade, a nice added touch in keeping with the luxury branding of Holts.

The new Holt Renfrew is expected to open in the spring of 2016, and will undoubtedly be a flagship for the luxury Canadian retailer, being part of its strategy to counter the entry of Saks Fifth Avenue, and Nordstrom, into the Canadian retail scene. Square One itself has been rebranding itself in a big way over the last several years, with luxury retailers gradually squeezing out many of the lower priced stores. The mall itself is looking pretty good these days – brighter, cleaner, and with many new additions. It’s pretty clear that Oxford Properties, the managers of Square One, have spent a lot of time and money doing all the recent renovations, and the results are a definite step towards an “upscale” shopping experience. The addition of Holt Renfrew will be another major addition to this upscale rebranding.

We will keep you posted with updates on the many changes taking place at Square One Shopping Centre. It’s such a central fact of life for those of us living in the city centre area of Mississauga. And for people who love shopping at Holt Renfrew, it looks like you will soon be able to get their Missoni teddy bears, and much more, at Square One.

As mentioned, Oxford Properties manages Square One, and they are overseeing the ongoing development. Municipal address for the mall is 100 City Centre Drive, Mississauga, ON. L5B 2C9. 

Randy Selzer is an award-winning realtor with substantial experience serving customers in Mississauga and Oakville. When not busy selling houses, he enjoys writing about life in Mississauga. Randy can be reached at rselzer@sutton.com or 416-433-3556.

You can also read his blog here: http://randyselzer.wordpress.com

French Luxury Brand Longchamp Opens 1st Canadian Location

Longchamp at Yorkdale (PHOTO: PAUL AMATO)

French luxury brand Longchamp has opened its first free-standing Canadian location at Toronto’s Yorkdale Shopping Centre. Sources say that sales have been stellar, and its success could indicate a future Canadian store expansion.

The 1,600 square foot boutique is located alongside luxury tenants including the likes of Tiffany & Co., Jimmy Choo, Bulgari, Moncler, Ferragamo, Cartier and others. Longchamp’s Yorkdale location is ideally located across from Holt Renfrew‘s mall-front concessions for Chanel, Prada and Gucci, and is up the hall from the mall’s busy Tesla and Apple stores. 

Last year, Longchamp President and CEO, Stephanie Disegni told us that Longchamp’s Canadian sales were strong and as a result, it wanted to provide the ‘full Longchamp experience’. Ms. Disegni said that Longchamp will evaluate the success of its Yorkdale boutique before announcing future Canadian locations. She said that several Canadian cities are on the brand’s radar and that Longchamp generally seeks space in the 1,500 square foot range, though stores can range from as small as 1,000 square feet to as large as 2,500 square feet. Longchamp will evaluate a variety of potential real estate opportunities, including upscale shopping centres and streetfronts. 

CLICK ABOVE FOR INTERACTIVE YORKDALE SHOPPING CENTRE MALL MAP. 

Founded in Paris in 1948, Longchamp is primarily known for its leather and canvas handbags, its travel items, and numerous fashion accessories. It recently branched out into ready-to-wear as it evolves to become a lifestyle brand. 

YORKDALE LEASE PLAN, PUBLISHED WITH PERMISSION.

Longchamp accessories are also currently carried in several upscale Canadian retailers including, Andrews in Toronto, Blu’s in Edmonton, Edward Chapman in Vancouver, and in several Holt Renfrew locations.

Longchamp currently operates 14 free-standing American locations and two outlets. Stores are located in metropolitan New York City (5 locations), Miami (2 locations), and in San Francisco, Las Vegas, Boston, Los Angeles (Costa Mesa), Philadelphia (King of Prussia), and Washington DC. Outlets are at Woodbury Common and Fashion Outlets of Chicago. The brand also retails in selected Bloomingdale’s, Nordstrom, Saks Fifth Avenue, and Von Maur locations, as well as various other upscale stores. 

7 Global Innovation Trends for Retailers to Watch

J.C. Williams Group and the Ebeltoft Group have been formally tracking trends in retail innovation around the globe for nearly a decade. Enormous change has occurred within society, consumers, and ultimately, in the retail stores that serve them during this period.  

As a member of the Ebeltoft Group, J.C. Williams Group contributes to Retail Innovations, an annually released publication that includes the latest compilation of leading edge innovation, highlighting individual ideas and the key themes that emerge from studying the whole. 

In this year’s edition, Retail Innovations 10, seven global innovation trends and sixty of the best cases from twenty-one countries are featured.  The seven trends include: curated collections, customization, experiential retailing, “hyper local,” online offline mashup, “retailvention,” and technology intervention. These same global trends were featured at last week’s STORE 2015 conference, June 2–3, in two inspiring sessions presented by J.C. Williams Group’s Senior Advisor Lisa Hutcheson and Ebeltoft partner’s McMillanDoolittle. Let’s take a closer look. 

Innovation Trend #1: Curated Collections

The heart of successful retailing lies in creating a coherent and compelling assortment for customers. It is the job of any retailer to be an effective merchant, selecting the best products they can to create a relevant offer – having the right product in the right place at the right time.

Sample Case (from Retail Innovations 10): Bento Store (BRAZIL – São Paulo)

A contemporary and inspiring design retail store focused on urban mobility, offering a variety of lunchboxes, lunch bags, and bottles. The store reinvents the traditional lunchbox by driving sophistication, life-style, fashion, technology and functionality, while also creating solutions.

Innovation Trend #2: Customization

This trend is reaching critical mass. Customers can now create a product that is truly their own. Retailing and manufacturing was once predicated on scale, and now we are mass producing goods to achieve efficiency.

Sample Case: Birchbox (USA – NYC)

Birchbox, the subscription-based beauty product service model stepped up from online and recently opened a store in New York City’s SoHo neighborhood. The first bricks-and-mortar location for the brand provides a new way to reach consumers and brings their products and experience to life.

Innovation Trend #3: Experiential Retailing 2.0

With e-commerce growing in sales and popularity on a global basis, retailers are forced to ask more often, “what is the role of the store?” The quick answer is that it can no longer just be an efficient place to buy commoditized products. Stores are social gathering places, centers for knowledge, learning and information, a place for fun, or relaxation. They are the ultimate showcases for merchandise, exciting customers with possibilities. They are motivators to love better, eat better or beautify one’s home. In short, experiential stores are wondrous places that can deliver experiences in a way that a website can’t.

Sample Case: Selfridges Fragrance Lab (UK – London)

Selfridges’ Fragrance Lab is an immersive fragrance experience showcasing retail at its most indulgent and hedonistic best. From May 1st to June 27th 2014, customers of the prestigious Selfridges flagship department store in London paid £65 to go on ‘a journey to explore the outer reaches of scent, to discover the essence of one’s self’—as described by its creators. Participants began by completing a personality test conducted on an iPad to determine their tastes and habits, and were then given headphones and an audio guide to begin their journey through a series of ‘sensorial chambers’.

Innovation Trend #4: Hyper Local

There is real power in truly being local. Having the right products sourced from the community speaks to powerful macro trends around freshness, sustainability, and supporting the local community, while attempting to keep prices low. It also compellingly speaks to safety, and the consumer’s desire to become better educated and more demanding about the products they are consuming. 

Sample Case: Begendik Cayyolu Store (TURKEY – Ankara)

Begendik created the new Cayyolu Store in Turkey’s Capitol, Ankara. The main drivers of the new store concept are the focus on freshness and customer experience. The Cayyolu Store produces their products right before serving them to customers and are sold right away. The store offerings include, but are not limited to, noodles, pastries, chocolates, fresh yogurt and cheeses. Furthermore, the store’s indoor greenhouse grows vegetables and fruits that are cultivated through soilless agriculture and freshly served to customers.

Innovation Trend #5: Online Offline Mashup

A new retail era is emerging. It will seamlessly blend the online and offline retail experience together, allowing customers to shop where and how they want, at any time. Online tools are being adopted for in-store use to bring the immediacy of online into the brick and mortar world. We are at our infancy in truly seeing the impact of these efforts.

Sample Case: JeansOnline, Easy Fit & Return (THE NETHERLANDS)

JeansOnline introduced a new fitting service, Easy Fit & Return—a service that lets you try-on online purchases, without having to leave home. An express courier will announce its arrival with a text message an hour to half an hour in advance and will return after fifteen minutes of fitting time to take all the unwanted items back.

Innovation Trend #6: Retailvention

Cases in retailvention break new ground creating new business models. From savvy start-ups to some of the world’s largest companies, these new models force one to rethink the very nature of what retailing can be.

Sample Case: Bilder & de Clercq (THE NETHERLANDS – Amsterdam)

Instead of being an ordinary supermarket, Bilder & de Clercq differentiates itself by offering meal solutions. The idea behind this concept is simple: a store, arranged by dishes, where all of the ingredients for that particular dish are offered in the exact amount required for either one or two people—think of the store as a 3D cookbook. Visitors can choose between 14 different dishes, divided over seven presentation tables. Recipes are tasty and healthy and developed by professional chefs with an emphasis on easy, fresh, and homemade meals.

For demonstrating outstanding innovation, Bilder & de Clercq was the winner of the 2014 Ebeltoft Retail Innovations Award.  

Innovation Trend #7: Technology Intervention

Technology itself is not an innovation; it is what the technology enables customers to do that provides a glimpse of true innovation. Retailers are integrating the use of technology to provide consumers with more choice, more access, and more information than ever before. 

Sample Case: Sport Chek–West Edmonton Mall Flagship Store (CANADA)

The rise of e-commerce is causing retailers to push the boundaries of in-store experiences and provide next-level customer service. As a result, Sport Chek opened its first flagship store that offers a tremendous, digitally immersive retail experience. With more than 180 stores nationwide, Sport Chek is Canada’s #1 sporting goods retailer.

Want to see more exciting examples of retail innovation around the world? DOWNLOAD your copy of Retail Innovations 10 today.  

About J.C. Williams Group

J.C. Williams Group is a well-known, full-service retail and marketing consulting firm. It offers clients practical, creative, and in-depth knowledge of retailing and marketing, including up-to-date know-how and techniques to make retail operations better and more profitable. www.jcwg.com

About Ebeltoft Group

Ebeltoft Group is a global alliance of 23 consulting companies with a common high level of expertise and focus on retail. Since 1990, Ebeltoft Group has helped retailers, as well as suppliers to the retail sector, remain competitive by blending global retail expertise with each member’s local insight. www.ebeltoftgroup.com

About Retail Innovations 10th Edition

Retail lnnovations 10 is Ebeltoft Group’s latest compilation of leading-edge retail innovation, highlighting individual ideas and the key themes that emerge from studying the whole.  This year’s edition includes 7 global innovation trends and 60 of the best innovation cases from 21 countries.