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Knix Reopens CF Rideau Centre Store in Ottawa

Knix at CF Rideau Centre in Ottawa. Photo supplied

Canadian intimate apparel brand Knix has officially re-opened its Ottawa store at CF Rideau Centre. The store, located at 50 Rideau Street in downtown Ottawa, re-opened to the public last week, introducing customers to a refreshed design and an updated shopping experience.

The CF Rideau Centre store reflects the design model recently implemented at Knix’s flagship store on Queen Street West in Toronto. This updated prototype combines an elevated store aesthetic with a new self-service retail model that changes how customers engage with Knix’s product offerings.

Self-Service Model Introduced

A major feature of the new Ottawa store is the adoption of a self-service shopping format. In this system, customers are able to browse merchandise on the sales floor, select items, and proceed to the fitting rooms independently. Store staff remain available for assistance but are not required to retrieve sizes or manage fitting room access.

The self-service model is designed to offer customers greater control over their shopping experience, allowing them to interact with products at their own pace. The model emphasizes convenience and autonomy, aligning with Knix’s broader brand positioning around empowerment and comfort.

Knix at CF Rideau Centre in Ottawa. Photo supplied

Operational Changes Supporting the Model

The self-service approach also offers operational benefits. By enabling customers to select items directly, the store can serve more shoppers at one time, potentially improving sales floor efficiency and reducing wait times. The format simplifies inventory management and restocking processes, while optimizing staffing needs during operating hours.

The store layout features dedicated areas for core product categories, including specific display bars for bras, underwear, and activewear, as well as a designated section for the Kt by Knix line, which is focused on period underwear for teens.

Elevated Design Reflects Brand Maturation

The new store design introduces a more refined visual aesthetic compared to earlier store models. The updated interior features a warmer and more polished appearance, replacing some of the utilitarian design elements used in Knix’s earlier retail locations.

The Ottawa store also reflects Knix’s continued focus on inclusivity. Mannequins are displayed in a variety of body shapes and skin tones, consistent with the brand’s emphasis on body positivity and customer representation.

Knix at CF Rideau Centre in Ottawa. Photo supplied

Part of Broader Retail Expansion

The CF Rideau Centre re-opening is part of Knix’s ongoing retail expansion. The company operates additional Canadian locations in the Greater Toronto Area, Vancouver, Calgary, Edmonton and Winnipeg.

The Queen Street West location in Toronto, which reopened last month with this updated format, has served as a test site for the brand’s revised store concept. Knix has indicated that this store serves as a prototype for future locations, informing decisions about store design and customer experience across the brand’s network.

Knix Brand Overview

Knix was founded in 2013 by Joanna Griffiths. The company originally focused on creating leakproof underwear, a category that helped establish Knix as a major player in the intimate apparel market.

Since its founding, Knix has expanded its product line to include wireless bras, swimwear, maternity wear, shapewear, sleepwear, loungewear, and activewear. Knix also introduced Kt by Knix, a sub-brand developed specifically for teens and tweens.

The company is known for marketing that features women of different ages, sizes, and backgrounds, supporting Knix’s ongoing focus on body positivity and representation.

Knix at CF Rideau Centre in Ottawa. Photo supplied

Business Growth and Ownership

Knix began as a wholesale business, including partnerships with Hudson’s Bay. In 2016, the company shifted to a direct-to-consumer model, allowing greater control over its brand narrative and customer engagement.

In 2022, Knix entered into a majority acquisition agreement with Essity, a global health and hygiene company headquartered in Sweden. Essity acquired an 80% stake in Knix for US$320 million. Joanna Griffiths retained a minority ownership position following the transaction.

Knix has been recognized for its rapid growth. In 2020, Strategy magazine named Knix “Brand of the Year.” The company has also received industry recognition for innovation and leadership in women’s empowerment and sustainability.

Knix at CF Rideau Centre in Ottawa. Photo supplied

CF Rideau Centre: A Key Location

CF Rideau Centre is a significant retail property in Knix’s national store network. The centre sits in the heart of Ottawa’s downtown core, close to Parliament Hill, the Rideau Canal, and the ByWard Market.

CF Rideau Centre is owned and operated by Cadillac Fairview. Following a major renovation and expansion completed in 2016, the centre offers approximately 180 stores and services, including retailers such as Simons, Harry Rosen, Anthropologie, Kate Spade New York, Tiffany & Co., and Zara.

The expansion added 550,000 square feet of retail space and incorporated design updates such as a four-level atrium, a central skylight, new quartz flooring, glass guardrails, and integration with Ottawa’s Light Rail Transit (LRT) system. The centre draws nearly 20 million visitors annually, making it the largest shopping mall in the National Capital Region as well as the busiest.

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Florin Trattoria opens in the Financial District bringing a taste of Florence to Toronto (Photos)

Rooted in the warmth and conviviality of Italian dining culture, Florin is a new restaurant experience in Toronto that offers exceptional quality in drinks, wine, food, and ambiance.

“Inspired by a family vacation to Florence that celebrated the city’s rich history and vibrant culinary scene, Florin is the latest concept from Turner Hospitality Group—the family-run team behind Mother Tongue, Liquid Courage, Twist, and Magnones. Paying homage to the best trattorias in Florence, Florin brings a refined yet approachable dining experience to Toronto’s Financial District,” said the company in a news release.

Photo: Florin
Photo: Florin

“Named after the Florentine coin, the Florin, Turner Hospitality Group thoughtfully blends history and modernity at this contemporary trattoria. Inspired by Florence, the name pays tribute to the city’s heritage and the building’s 1920s roots in Toronto’s Financial District.

“Helmed by Chef de Cuisine Brian Kang (DaNico, Don Alfonso), and Executive Chef de Cuisine Francis Bermejo (Mother Tongue, Bar Buca), the menu features Bistecca alla Fiorentina, a thick-cut T-bone steak, Gnudi – a Tuscan ‘nude ravioli’ stuffed with ricotta and spinach, specially crafted in-house pasta, and luxurious items like the L’Astice; Nova Scotia lobster, cannellini bean stew, maitake mushroom, escarole involtini and topped with trout roe and lobster jus. Florin distinguishes itself from its Italian neighbours in the city by transforming traditional iconic dishes into local creations that draw in food lovers looking for a sense of discovery and distinction.”

With design elements reflecting Florence’s artistic charm, including wine displayed in windows, this space adds a unique nod to the iconic cobblestone streets and Tuscan cellars. The space seamlessly merges old-world tradition with refined, contemporary flair, feeling revamped yet familiar, said the restaurant.

“Florin brings dining back to its roots: a place to gather, reconnect with old friends, make new ones, and build relationships over great food and drink. Filling the gap in Toronto’s dining landscape, Florin brings a European-inspired culinary experience to the Financial District, where exceptional food, wine, and service are delivered with sophistication.  It’s world-class hospitality in a refined, friendly setting sets a new standard in Toronto for Italian-style dining. Florin blends authentic culinary traditions with a lively, modern Toronto spirit- creating a space where dining feels exceptional, warm and inviting,” it said.

Reservations can be made here.
https://www.instagram.com/florin.to/

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Consumer spending on the rise: RBC

Photo: Arina Krasnikova
Photo: Arina Krasnikova

Canadian consumer spending held up in May—building on April’s momentum—despite cooling economic growth, according to RBC’s cardholder transactions.

“Our tracking shows a 0.7% increase in total retail sales in May, and spending was firmer up 1.1% excluding auto sales. Auto purchases have cooled in recent months following a surge in March, but underlying consumer demand appears to be resilient across most categories,” said the RBC report by Economist Abbey Xu.

Abbey Xu
Abbey Xu

“Statistics Canada’s advance estimate for April’s retail sales (pre-tax excluding the impact from the removal of the consumer carbon tax) showed a 0.5% month-over-month increase, consistent with the underlying strength we’ve seen in our own spending data.”

RBC said it added a new lens this month with core retail sales, which strips out more volatile components like auto and gasoline spending. This measure climbed by 1.2% in May by its count, reflecting solid momentum in broader household purchases.

“Gasoline spending, while volatile in recent months, rose slightly by 0.3% in May following a sharp decline in April that coincided with the removal of the consumer carbon tax. Interestingly, excluding gasoline spending revealed slightly stronger retail sales growth overall—suggesting robust activity in other categories,” said RBC.

“Motor vehicle sales, which surged in March amid concerns about U.S. auto tariffs, have since moderated. Our cardholder data does not capture a large portion of auto sales, but our in-house seasonally adjusted estimates based on industry reports point to a 2.6% decline in April car sales followed by another 2.8% drop in May. Still, two consecutive declines weren’t enough to fully offset the strength seen in March, pointing to a gradual normalization in auto purchases rather than a sharp reversal.”

The report said overall spending remained solid in May, but key categories showed signs of cooling compared to April.

“Discretionary services continued to lead with spending rising 1.2% from April. Essentials followed closely up 1.1%, while discretionary goods posted a more modest gain of 0.5%. Despite the slower momentum, all three categories remained in positive territory, pointing to continued underlying strength in household demand,” explained RBC.

“Within discretionary goods, clothing led the gains rising  in May. The increase likely reflects promotional sales and shifting consumer demand heading into the summer season. In contrast, building materials saw the sharpest pullback falling 1.5%, aligning with broader signs of slowing housing-related activity.”

Meanwhile, travel spending posted its first monthly increase of the year, rising 4.7% in May after several months of cumulative declines, noted the report.

“The rebound likely reflects more Canadians opting to travel domestically with international travel—particularly to the U.S.—still subdued. As we’ve noted, when Canadians stay closer to home, it tends to support local tourism and hospitality industries.”

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Magnum Unveils ASMR Studio at Montreal Grand Prix

Magnum ice cream. Image: Magnum

Premium ice cream brand Magnum is bringing a unique multisensory experience to downtown Montreal as part of this year’s Crescent Street Grand Prix Festival, which coincides with Formula 1 race weekend in the city. From June 12 to 15, the brand will be offering a moment of indulgence through its Magnum ASMR Studio, an interactive activation designed to highlight the iconic “crack” of its Belgian chocolate-coated ice cream bars.

The activation forms part of a broader marketing strategy by parent company Unilever, which is using experiential campaigns to connect with consumers in high-traffic urban events across Canada.

A Multisensory Activation Featuring Magnum’s Signature ‘Crack’

Set against the backdrop of one of Montreal’s busiest and most festive weekends, the Magnum ASMR Studio invites visitors to slow down and engage with the brand in an unconventional way. Participants are guided through a short content creation experience in which they can record the distinct sounds of unwrapping and biting into a Magnum bar—particularly the well-known snap of the chocolate shell.

Each guest receives a short branded video of their session, which they are encouraged to share on social media, creating a blend of personal experience and digital amplification.

“In a weekend known for speed, sound and adrenaline, we’re giving people a moment to slow down, indulge, and really savour the small luxury of a Magnum,” said Benjamin Finn, Marketing Lead for Ice Cream at Unilever. 

“Our ASMR activation taps into a trend people can’t get enough of, offering that satisfying chocolate crack and sensory delight our fans love.”

Crescent Street Grand Prix Festival in Montreal. Photo: Montreal Grand Prix

Highlighting the Magnum Mini Double Caramel

The featured product for the activation is the Magnum Mini Double Caramel—a compact bar designed to deliver the same premium indulgence in a smaller format. Each bar combines vanilla ice cream with a layer of rich caramel sauce, encased in 100% Belgian chocolate. The mini format aligns with the fast-paced environment of the Grand Prix weekend while providing a moment of luxury and comfort amid the crowds.

Sampling at the Magnum booth will begin at 11:00 a.m. ET daily, continuing through to June 15 or while supplies last. In addition to the immersive experience, visitors will also be entered for a chance to win a $1,000 gift card for a shopping spree.

Positioning Magnum Within a Lifestyle Context

The activation is part of Magnum’s ongoing brand strategy to associate its products with moments of personal indulgence. While the brand is best known for its global advertising campaigns featuring luxury and decadence, recent years have seen it pivot toward more immersive, experiential marketing—especially during seasonal or cultural events.

The Montreal installation reflects that approach, aligning the brand with one of Canada’s most internationally recognized events and allowing direct consumer engagement in a playful, sharable format.

As temperatures rise across the country, the event also signals the start of the summer season for frozen treats. With its premium ingredients and wide variety of flavours, Magnum continues to position itself as a luxury product that fits naturally into everyday routines.

Magnum’s Global and Canadian Growth

Launched in 1989 as one of the first handheld ice cream bars designed for adult consumers, Magnum has grown into one of the world’s leading ice cream brands, with annual global sales exceeding 1 billion units. The brand entered the Canadian market in 2011 and has steadily expanded its presence through national grocery distribution and seasonal campaigns.

Since its Canadian debut, Magnum has targeted urban consumers seeking elevated frozen dessert options, leveraging both traditional advertising and more recently, event-based brand experiences such as the ASMR Studio.

Unilever’s Broader Brand Strategy

Magnum is part of the Unilever portfolio, which includes a wide range of well-known global brands across the categories of Beauty & Wellbeing, Personal Care, Home Care, Foods, and Ice Cream. Unilever operates in over 190 countries, with 128,000 employees worldwide and €60.8 billion in sales in 2024.

In North America, the company’s ice cream portfolio includes Magnum, Ben & Jerry’s, and Breyers, all of which have seen continued demand amid increased interest in premium dessert offerings.

Unilever’s decision to activate during the Montreal Grand Prix is indicative of its focus on strategic brand placements that target lifestyle-driven consumers in key metropolitan markets.

Event Details and Public Participation

The Magnum ASMR Studio will be open to the public from June 12 to 15, with operations starting at 11 a.m. ET daily. Located at the heart of the Crescent Street Grand Prix Festival, the activation is free to attend and open to guests on a first-come, first-served basis.

Participants can walk away with a complimentary Magnum ice cream bar, their own personalized video content, and the chance to enter a draw for a $1,000 shopping spree.

For more information, visitors are encouraged to follow @Magnum.Canada on Instagram or visit the official product website at: unilevericecream.ca/collections/magnum.

About Magnum®

Founded in 1989, Magnum® was the first handheld ice cream brand aimed at adult consumers. Now one of the world’s top ice cream brands, Magnum sells over one billion bars annually. In Canada, where the brand launched in 2011, Magnum continues to focus on delivering indulgent, high-quality ice cream products made with premium ingredients.

About Unilever

Unilever is a global leader in the supply of Beauty & Wellbeing, Personal Care, Home Care, Foods, and Ice Cream products. Its brands are used daily by over 3.4 billion people worldwide. The company reported €60.8 billion in sales in 2024. In Canada, Unilever’s top brands include Dove, Degree, Vaseline, Hellmann’s, Ben & Jerry’s, and Magnum. More information is available at www.unilever.ca.

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How Car Dealerships and Auto Retailers Are Reinventing the Buying Experience in Canada

Are most Canadians still heading straight to the dealership to shop? Not anymore. Indeed, 84% of new and used vehicle intenders in 2023 turned to online sources during their car-buying journey, up from 78% in 2022. This is a sharp increase, and it speaks volumes about how digital tools continue to be the primary platform for most automotive purchases taking place across the country. 

Car buyers today want the purchasing process to be fast, easy, and online, including the ability to buy car insurance online. The result is that dealers are being pushed to incorporate digital tools and services to provide a better customer experience.

This blog highlights how Canadian car dealerships modernize the buying experience through digital innovation.

Shifting Buyer Expectations in a Digital World

Online research has become a key part of the car-buying process. Buyers now compare prices, review vehicle specifications, explore insurance options, and understand financing—all before setting foot in a dealership. This preparation gives them greater confidence and reduces the pressure of in-person negotiations.

To keep pace, many dealerships are blending digital and in-person experiences:

  • Car dealerships are offering virtual consultations and 360-degree vehicle views.
  • Financing and paperwork are often completed without visiting the dealership.

This hybrid approach supports the buyer’s need for efficiency, without compromising on personalization. It supports informed decisions and allows buyers to move through the process at their own pace, especially when selecting insurance that fits their needs and budget.

Integrating Car Insurance into the Digital Experience

As online buying gains traction, so does the demand for seamless insurance solutions. Drivers no longer want to shop separately for coverage. With one click, they expect to buy car insurance online, instantly comparing rates and customizing policies from the comfort of their homes.

Dealerships Are Becoming Tech Hubs, Not Just Sales Floors

Car dealerships in Canada are transforming from traditional showrooms into technology-rich centers. Buyers now encounter touchscreen interfaces, vehicle customization kiosks, and immersive AR/VR tools.

Interactive Digital Showrooms

These in-store enhancements are designed to empower the buyer. For example:

  • Touchscreen vehicle builders let users change colours, wheels, and features.
  • Digital spec sheets offer instant comparisons between trims and models.
  • Kiosks allow buyers to calculate loan payments and trade-in values independently.

This self-service model improves transparency and gives control back to the buyer.

Virtual & Augmented Reality: Test Driving Without Driving

Leading retailers like Hyundai and Audi have invested in VR experiences in Canada. These allow buyers to “sit” in a virtual car, simulate driving conditions, and explore safety features. Augmented reality (AR) apps even project virtual vehicles in a driveway using your phone camera.

This kind of tech benefits:

  • Remote buyers in rural areas.
  • Shoppers are comparing multiple models.
  • Buyers are concerned about fuel economy and performance.

By removing barriers to exploration, retailers increase buyer confidence and satisfaction.

Streamlined Purchase Process: Fast, Paperless, Personalized

The traditional process of buying a car involved multiple in-person visits, hours of paperwork, and unpredictable financing. Today’s auto retailers are reducing friction at every stage.

Digital Financing and Instant Approvals

Car buyers in Canada are now completing financing applications from their phones. Dealers partner with fintech platforms like Clutch and Canada Drives to offer:

  • Pre-approvals within minutes.
  • Personalized rates based on soft credit checks.
  • Financing from banks and credit unions across Canada.

This reduces buyer anxiety and speeds up the transaction.

Paperless Documentation and e-Signing

With secure e-signature platforms (like DocuSign and PandaDoc), customers now sign purchase agreements and insurance papers digitally. This shift offers:

  • Faster turnaround.
  • Lower admin costs for dealerships.
  • Secure, legally compliant transactions.

No more waiting in cubicles for paperwork to be printed, signed, and copied.

Automated Inventory Matching

Thanks to machine learning, inventory tools can now recommend vehicles based on user preferences. These algorithms consider:

  • Search behaviour.
  • Trade-in data.
  • Previous purchases and regional trends.

Buyers spend less time searching and more time selecting.

Meeting New Consumer Demands: Affordability, Sustainability, Convenience

Today’s buyers—especially younger ones—want more than flashy cars. They value affordability, energy efficiency, and hassle-free experiences.

Rise of EVs and Sustainability-Driven Buying

Sustainability is no longer a niche concern. Electric vehicle (EV) adoption in Canada is rising quickly. According to Transport Canada, EVs made up over 10% of all new car sales in 2023—a historic high.

To respond, auto retailers are:

  • Increasing EV inventory and charging station partnerships.
  • Offering EV incentives and rebate calculators.

Tesla, Ford, and Hyundai are leading EV innovation in Canada. Traditional dealers are also getting on board with models like the Chevrolet Bolt EUV and Nissan Leaf.

Personalized Customer Service is Making a Comeback—Digitally

While automation is key, human service isn’t disappearing—it’s evolving. Dealerships now use CRM systems, chatbots, and AI to maintain customer relationships long after the sale.

AI-Driven Sales Support

Chatbots powered by AI are available 24/7 to:

  • Answer questions about inventory or features.
  • Book test drives and service appointments.
  • Provide financing and insurance estimates.

They ensure customers never feel “on hold,” no matter the time or location.

CRM and Follow-Up Systems

Advanced CRMs allow dealerships to track customer behaviour, preferences, and service history in detail. This data enables timely, personalized communication that goes beyond generic marketing. Instead of broad promotions, customers receive messages that reflect their needs and timing, such as:

  • Oil change or service reminders with exclusive coupons
  • Lease-end notifications with upgrade or renewal options
  • Announcements tailored to models they’ve shown interest in

This targeted approach builds stronger relationships. Customers feel recognized and valued, not just like another sale. It turns routine interactions into ongoing engagement, encouraging loyalty and repeat business.

Final Thoughts

Canadian car dealerships are redefining the auto retail experience with innovation, transparency, and convenience at the core. From digital showrooms to virtual test drives, and from e-signatures to the ability to buy car insurance online, every aspect of the journey is being modernized.

Buyers now expect fast, personalized, and seamless transactions—on their terms. Retailers who understand and act on these expectations will win loyalty and drive long-term growth. As digital tools become the standard, the future of car buying in Canada looks smart, sustainable, and significantly more customer-centric.

Ready to experience a simpler, smarter car purchase? Start your journey today. Contact us now!

Dollarama Surpasses Q1 FY2026 Forecasts, Eyes Mexico

Dollarama Store Exterior, photo: Dollarama

Montreal-based Dollarama Inc. has posted strong results for the first quarter of its 2026 fiscal year, exceeding analyst expectations on key performance metrics including revenue, EBITDA, and earnings per share. The company’s Latin American subsidiary Dollarcity also continues to show notable momentum, helping reinforce Dollarama’s premium market valuation.

The latest report from Stifel, released June 11, 2025, outlines Dollarama’s operational strength while noting that shares are currently trading at all-time high valuations. While Stifel has raised its target price for Dollarama from $162.50 to $190.00, it maintains a ‘Hold’ rating, citing limited room for multiple expansion.

Strong Financial Start to Fiscal 2026

Dollarama reported Q1 FY2026 revenue of $1.52 billion, marking an 8.2% increase year-over-year and surpassing both Stifel’s estimate of $1.493 billion and the consensus of $1.5 billion. The company’s gross margin expanded 100 basis points year-over-year to 44.2%, driven largely by lower logistics costs. Same-store sales growth came in stronger than anticipated at 4.9%, led by demand in consumables and a robust Easter seasonal product category.

“Q1FY26 EPS beat consensus expectations by 14%,” stated the Stifel report. Adjusted earnings per share (EPS) for the quarter reached $0.95, a 23% year-over-year increase, well above Stifel’s estimate of $0.81 and the consensus of $0.83.

EBITDA for the quarter was reported at $486 million, reflecting a 16% increase over Q1 FY2025, and also exceeding the $454 million consensus estimate.

Notable Same-Store Sales and Transaction Growth

Same-store sales growth of 4.9% was driven by a 3.7% year-over-year increase in transaction volume and a 1.2% increase in average transaction value—the first year-over-year gain in transaction size in six quarters. Despite a relatively soft February and March, likely due to reduced consumer confidence amid trade war uncertainties, sales rebounded in April.

The report stated: “The same-store-sales increase stemmed from a 3.7% Y/Y increase in transaction volume and a 1.2% Y/Y increase in average transaction value, marking the first Y/Y gain in transaction size in six quarters.”

Dollarcity’s Accelerated Performance and Mexican Expansion

Dollarama’s 60.1% owned Latin American subsidiary, Dollarcity, delivered exceptional performance. Earnings from Dollarcity rose 52% year-over-year, significantly higher than Stifel’s forecast of 14%. Revenue increased by 13%, with 97 new stores added year-over-year. Dollarcity also benefited from expanded margins thanks to lower inbound shipping and logistics costs.

“Dollarcity’s earnings increased 52% Y/Y, the strongest growth rate of the last three quarters,” the report noted.

The company is preparing for Dollarcity’s expansion into Mexico, marking its first foray into a new Latin American market in several years. While expectations are high based on past performance in Colombia, El Salvador, Guatemala, and Peru, Stifel analysts caution that the Mexican market presents a more competitive retail environment. The rollout is expected to be gradual, with only a few stores opening in the first year. 

Dollarcity is projected to post operating losses in Mexico for the first two to three years of operation.“The potential, in our view, is clear—but realizing it will require strong execution,” stated the analysts.

Dollarama at The Tenor in Toronto (Image: Dustin Fuhs)

Updated Forecasts and Target Price

Reflecting the strong Q1 results, Stifel has revised its full-year FY2026 and FY2027 estimates upward. The FY2026 EPS estimate is now $4.67, up from a previous estimate of $4.47, and FY2027 EPS is projected at $5.24, up from $5.08. Revenue forecasts were also adjusted slightly higher for both fiscal years.

In response to the results, Stifel raised its target price for Dollarama shares by $27.50 to $190.00. The new target price is based on a blended valuation model, including:

  1. A 36x multiple applied to FY2027 EPS,
  2. A 23x multiple applied to FY2027 EBITDA,
  3. A discounted cash flow (DCF) calculation.

The report noted: “We derive our target price using the average of: (1) a 23x multiple applied to our FY27 EBITDA estimates (vs. 20x previously), (2) a 36x multiple applied to FY27 EPS estimates (vs. 32x previously), and (3) a DCF calculation.”

Valuation Tension: Premium but Priced for Perfection

Despite Dollarama’s financial momentum, Stifel maintains a Hold rating on the stock due to its current valuation premium. As of June 11, 2025, Dollarama’s shares were trading at approximately 37 times forward earnings, which is about 12 turns higher than the company’s 10-year average.

“While Dollarama’s financial performance in recent years justifies a premium valuation, we do not see further multiple expansion potential from current levels,” analysts wrote. They noted a potential for valuation multiple contraction, especially if investors rotate into more cyclical consumer names.

Long-Term Risks and Defensive Strength

Several risks could affect Dollarama’s outlook, according to the Stifel analysis:

  • Increased penetration of online retail, where Dollarama has minimal presence.
  • Continued geopolitical instability, including the Russia-Ukraine conflict.
  • Currency fluctuations, particularly the USD/CAD exchange rate, could impact cost of sales.
  • Sustained inflation and high interest rates, which could reduce consumer purchasing power.

Offsetting these risks, analysts point to Dollarama’s defensive business model, loyal customer base, and growing international footprint. The company’s status as a value-focused retailer may prove especially resilient during periods of economic uncertainty.

“Valuation multiple could remain high,” the report noted, citing Dollarama’s larger scale, defensive characteristics, and international investments.

Store Growth and National Footprint

Dollarama continues to expand its physical retail network in Canada. The company opened 22 net new stores in Q1 FY2026, with plans to open 76 stores total by year-end. The report projects the company will reach 1,692 stores in Canada by the end of FY2026, and 1,757 stores by the end of FY2027.

Dollarama currently holds an estimated >80% market share in the Canadian value retail space and has 98% brand awareness, according to the report. Its merchandise includes general goods, consumables, seasonal items, and household products, with about 25–30% of inventory refreshed annually to maximize profitability.

Dollarcity: A Growing International Powerhouse

Dollarcity now operates 532 stores across Colombia, El Salvador, Guatemala, and Peru, generating US$1 billion in annual revenue as of December 31, 2023. With Dollarama holding a 60.1% stake, Dollarcity is emerging as a key value driver in the parent company’s growth trajectory.

The report underscores that Dollarcity’s success has “partly explains Dollarama’s premium valuation multiple and, in our view, this quarter’s strong showing reinforces this theme.”

Conclusion: Strong Outlook, Tempered by Valuation

Dollarama’s performance in Q1 FY2026 confirms its status as one of Canada’s strongest retail performers. With domestic same-store sales growth, international expansion via Dollarcity, and strong earnings growth, the business remains on a solid upward trajectory.

However, investors are advised to proceed with caution, as much of the good news appears already priced in. With a forward P/E multiple well above historical norms and limited room for upside based on valuation, Stifel’s Hold rating reflects a belief that the stock is currently “priced for perfection.”

As Dollarama continues to scale across Canada and Latin America, particularly with Dollarcity’s entry into Mexico, attention will shift toward execution and sustained consumer demand in a potentially volatile global economy.

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Milli x Whitney Linen Bring High-Touch Retail Experience to Hamilton with Exclusive Pop-Up

Photo: Whitney Linen Facebook
Photo: Whitney Linen Facebook

From June 12–14, iconic Canadian fashion destination Milli will host an exclusive Whitney Linen pop-up at its Hamilton flagship location (310 Main Street West). This special collaboration underscores a shared commitment to elevated, personalized service and the evolving expectations of today’s luxury retail customer.

Known for her timeless linen collections inspired by summers in the South of France, Whitney Westwood, founder of Whitney Linen, will be onsite throughout the event—offering clients direct insight into the collection and an intimate, designer-led shopping experience.

Whitney Westwood
Whitney Westwood

At a time when retail is increasingly driven by speed and volume, Milli and Whitney Linen are doubling down on the importance of human connection and high-touch retail. Clients will be welcomed by Milli’s expert stylists for one-on-one consultations, while exploring Whitney Linen’s sustainable, beautifully crafted pieces for women, men, and the home.

This event represents more than a fashion showcase—it’s a reimagining of the retail experience: intentional, relationship-driven, and rooted in timeless style.

Bringing Slow Fashion and Mediterranean Elegance to Canada

“Whitney Linen is a local Canadian brand focused entirely on 100% linen,” said Whitney Westwood. “We make all our linen products here locally, just north of Toronto.”

The brand’s story began with personal inspiration from abroad. “The influence behind using linen also comes from the fact that I grew up spending a lot of time in the south of France. The Mediterranean vibe is all about linen—its beauty, breathability, and flexibility.”

Initially conceived as a small capsule focused on home and lifestyle, the brand evolved significantly in recent years. “In the last six to seven years, we’ve really honed in on building a fuller fashion brand—for men, women, and home,” said Westwood.

Retail Reach with a Boutique Touch

Whitney Linen has grown its presence through a mix of direct-to-consumer and selective retail partnerships. “We have our online store—of course, we’re online these days, as everyone is,” said Westwood. “We also work with a few local retailers. One is TNT, a well-known boutique in Toronto. Another is Carriage Trade, which is also in Toronto.”

As a boutique brand, Whitney Linen thrives in more curated retail settings. “We also do a lot of trunk shows and pop-ups—in Muskoka, outside of Toronto, even in Miami.”

Lauren MacColl Silva
Lauren MacColl Silva

Lauren MacColl Silva, Vice President of Whitney Linen, added: “Our focus now is really expanding our wholesale presence. The opportunity to do this trunk show at Milli in Hamilton was an incredible way to sample a new market and gain exposure to a broader customer base. As Whitney mentioned, we’re in two TNT stores, and we have our direct-to-consumer e-commerce site.”

Private Studio, Personalized Service

In addition to retail and pop-up activations, the brand operates a private studio in downtown Toronto, near Avenue Road and Davenport. “We welcome clients by private appointment,” Westwood explained. “It’s a very one-on-one experience—customers can come in, try things on, and we help them find what works best for their needs, whether it’s for travel or everyday wear.”

That personalized approach is at the core of Whitney Linen’s values. “We’ve really tried to focus on offering a more personalized fashion experience,” said Westwood. “Especially in today’s fashion landscape, people are trying to move away from fast fashion. There’s a growing awareness around conscious consumption and slow fashion. We value that direct interaction with our clients, and I think consumers are really looking for that now.”

A Strategic Pop-Up with a Prestigious Retailer

The Milli collaboration signals a powerful brand alignment. “Milli is a very prestigious retailer that has been around for years. We’re truly honoured to be working with them,” said Westwood. “Their high level of customer service is very much in line with our own values.”

She continued, “They offer an incredible selection of international and local designers—very curated, very unique. Their clientele is loyal and appreciates high-quality, prestigious brands. That aligns perfectly with what we offer at Whitney Linen.”

“Being included alongside those kinds of brands is not only flattering but also a big opportunity for a local Canadian brand like ours. Milli’s focus on personal service and building lasting client relationships reflects how we approach our business too.”

Event Details:
Milli Hamilton – 310 Main Street West
📅 June 12–14
🕙 10AM–6PM daily

Experience the future of fashion retail—where timeless design meets high-touch, human connection.

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Whitney Linen in collaboration with Shop Cares Closet

Stock T.C. to Open in Former Pusateri’s Space in Yorkville

Former Pusateri's at 57 Yorkville Avenue in Toronto, soon to be home to Stock T.C.. Image: Craig Patterson

Stock T.C., the upscale Toronto food concept that blends an artisanal grocer with fine dining, is set to open a new location in the heart of Yorkville. The gourmet destination will take over the former Pusateri’s site at the southwest corner of Bay Street and Yorkville Avenue—a prominent retail corner that was vacated in March of 2024.

Retail Insider confirmed several weeks ago that landlord Minto had finalized a deal for the nearly 11,000 square foot space. JLL’s Brandon Gorman represented both the landlord and tenant in the lease deal.

Prime Yorkville Corner Gets a New Chapter

The prominent corner retail space, situated at 57 Yorkville Avenue, operated as a Pusateri’s Fine Foods store for more than two decades. At the time of its debut in 2003, the Yorkville store stood out for its attention to detail and service-oriented design. From valet parking on Bay Street to a chef preparing meals in-store, the location catered to the area’s high-income demographic.

When Pusateri’s opted not to renew its lease in 2024 as part of a larger restructuring effort—consolidating its footprint following a creditor protection filing—it left behind a uniquely upscale space. The retailer focused operations on its Avenue Road and Lawrence Avenue location, departing a neighbourhood that continues to transform with new condominium and hotel developments and growing foot traffic.

Stock T.C.’s expansion into this site signals a new era for the corner, maintaining a gourmet presence in one of Canada’s most affluent retail districts.

Former Pusateri’s at 57 Yorkville Avenue in Toronto, soon to be home to Stock T.C.. Image: Craig Patterson

Stock T.C.: Expanding a Culinary Destination

Stock T.C. launched in 2020 as a collaboration between two Toronto food powerhouses: Terroni, the city’s celebrated Italian restaurant brand, and Cumbrae’s, a high-end butcher with a reputation for ethically-sourced meats and sustainable farming. Their first venture took shape in Midtown Toronto at 2388 Yonge Street, near Eglinton Avenue, inside the historic Postal Station K building.

The flagship Yonge and Eglinton location spans over 20,000 square feet across multiple levels and offers an immersive food experience. Ground-floor patrons can shop from a curated grocery section featuring fresh pasta, cheeses, pantry staples, meats, baked goods, and more. Upstairs, a 200-seat bistro and lounge complement a third-floor event space and rooftop patio.

The concept behind Stock T.C. is guided by the philosophy of Materia Prima—a commitment to using the finest raw ingredients as the foundation of every culinary experience. This ethos is drawn from Cumbrae’s legacy in sustainable agriculture and Terroni’s devotion to authentic Italian cuisine.

With this expansion into Yorkville, Stock T.C. is poised to bring its unique blend of grocery, hospitality, and design to a new audience in a high-visibility setting.

Stock T.C. in Midtown Toronto at 2388 Yonge Street, near Eglinton Avenue, inside the historic Postal Station K building. Photo: Stock T.C.

A Return to Full-Service Food Retail in Yorkville

While Yorkville boasts numerous fine dining establishments and boutique cafes, the departure of Pusateri’s left a gap in the neighbourhood’s upscale food retail offering. The arrival of Stock T.C. is expected to reintroduce a destination where residents and visitors alike can access both prepared foods and premium grocery products.

The Yorkville location’s interior is expected to reflect the same architectural ambition seen at Postal Station K. At the original site, award-winning firm Giannone Petricone Associates led the transformation of the former post office, retaining its Art Deco charm while introducing contemporary elements like postage-stamp inspired flooring and custom lighting.

Although details of the Yorkville buildout have not yet been publicly shared, the former Pusateri’s space already offers a dramatic backdrop, having featured marble-clad walls and an architectural design mixing ultramodern elements with Baroque and Art Deco themes. This visually striking legacy will likely be adapted by Stock T.C. to suit its signature blend of retail and dining.

Inside the former Pusateri’s at 57 Yorkville Avenue in Toronto, soon to be home to Stock T.C. Image taken June 11, 2025 by Craig Patterson

Strategic Move Amid Changing Retail Landscape

The decision to expand into Yorkville aligns with Stock T.C.’s positioning as a lifestyle-driven food concept aimed at both residents and visitors. The area is seeing significant residential intensification, with numerous high-end condominium towers recently completed or under development. Luxury hotels and international fashion brands continue to bolster the area’s profile, and the neighbourhood remains a magnet for both tourists and locals.

The shift from a traditional grocer like Pusateri’s to a multi-format concept like Stock T.C. also reflects broader trends in retail real estate. With consumers increasingly drawn to experiential formats that combine shopping, dining, and social engagement, concepts like Stock T.C. are redefining what premium food retail can look like.

Bay Street doors at the former Pusateri’s Yorkville, soon to be home to Stock T.C.. Image: Craig Patterson

Legacy of the Former Pusateri’s Yorkville Store

The Yorkville Pusateri’s had a storied run from 2003 to 2024. When it opened, it set a new standard for luxury grocery in Canada. The store featured an in-house chef, a sushi station, and a juice bar built around an orange tree. A reported 120 employees staffed the store in its early years—a substantial number given the store’s compact size.

It was designed to feel like a high-end European food hall with rich materials including polished marble, glass, and steel. The location quickly became a community hub for local residents and was particularly known for its small cafe area where patrons would sit, relax, and converse.

While the closing of the store marked the end of an era, it also paved the way for a new food destination to carry forward the legacy of gourmet retail in the neighbourhood.

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Celebrating World Franchise Day (Video)

Photo: Ketut Subiyanto
Photo: Ketut Subiyanto

The Canadian Franchise Association (CFA) is celebrating today the inaugural World Franchise Day.

Established by the World Franchise Council, this global initiative aims to shine a spotlight on the dynamic world of franchising and its important impact on local communities and national economies, said the CFA.

Franchising empowers local entrepreneurs to thrive while benefiting from the support of an established system. Working tirelessly to drive economic growth and create job opportunities in their communities, franchisees embody the true spirit of entrepreneurship, using innovation, dedication, and hard work to succeed. What sets franchising apart is its unique model, allowing entrepreneurs to be in business for themselves, but not by themselves, with access to mentorship, training, and operational support that sets them up for success, said the CFA.

Sherry McNeil
Sherry McNeil

“Franchising is more than just a business model; it plays a vital role as a local job creator, economic contributor, and active participant in community initiatives,” said Sherry McNeil, CEO and President of the CFA.

“World Franchise Day gives us the opportunity to celebrate the power of the franchise industry, the entrepreneurial spirit of franchisees, and the incredible impact of franchising on both local and national economies.”

Among those celebrating World Franchise Day is Ontario Premier Doug Ford, who recorded a special message promoting the initiative.

For more on how the franchise community is celebrating this special day, visit https://www.cfa.ca/world-franchise-day

According to the CFA, which represents 700 corporate members and over 40,000 franchisees:

The Growing Franchise Community
The Canadian franchise industry represents the 12th largest sector of the Canadian economy, with over 67,000 franchise establishments.

Economic Impact of Franchising
The Canadian franchising sector contributes over $128.4 billion annually to the national GDP. In 2025, Canadian franchises are expected to contribute nearly $17.4 billion in federal taxes and $14.7 billion in provincial taxes.

Job Creation
One in 20 Canadians are employed, directly or indirectly, in a franchise system. Canadian franchises are estimated to create nearly 1.75 million jobs for Canadians in 2025, paying over $67 billion in wages.

Community Impact
Franchisees are deeply rooted in their local communities, and their contributions go far beyond economic metrics. Nearly all small retailers (97%) report contributing to their communities or provinces in some way, with 74% donating to local charities and causes, 56% sponsoring local events and teams, and 55% providing job opportunities for youth*.

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Roger Dubuis Opens Boutique at Maison Birks Vancouver

Roger Dubuis at Maison Birks in downtown Vancouver. Image supplied

Swiss luxury watchmaker Roger Dubuis has officially expanded its Canadian footprint with the opening of a new boutique inside Maison Birks in downtown Vancouver. This marks the brand’s second standalone boutique in Canada as it continues its international expansion and celebrates its 30th anniversary year in 2025.

Situated on the ground floor of Maison Birks’ flagship location at 698 West Hastings Street, the new Roger Dubuis boutique brings the brand’s bold and expressive watchmaking into one of Vancouver’s most prominent luxury destinations. The boutique, occupying 500 square feet, provides customers with an immersive environment that blends contemporary design with the house’s unmistakable horological identity.

“Maison Birks Downtown Vancouver is an esteemed watchmaking institution. We’re so delighted to take our place within this famous store and present our own unique sense of expressive luxury. With Vancouver being such a creative and modern city itself, this feels like a perfect next step in the Roger Dubuis journey,” said Laurent Toinet, Roger Dubuis Brand President for the Americas.

The boutique’s arrival reflects Vancouver’s growing importance as a global luxury destination, further strengthening Maison Birks’ position as a key retail hub for high-end jewellery and timepieces.

Architectural Design Reflecting ‘Refined Brutalism’

The interior design of the new boutique reflects Roger Dubuis’ philosophy of combining tradition with innovation. The space employs contrasting natural and industrial materials that mirror the brand’s avant-garde approach to watchmaking. Concrete elements sit alongside polished marble, while aluminum details contrast with varnished wood, all carefully curated to produce what the brand calls a “harmonious balance” and a sense of “refined brutalism.”

Dominating the boutique’s design is Roger Dubuis’ signature astral motif, which has been incorporated into the main wall and extends up toward the ceiling. Meanwhile, vibrant red accents—a hallmark of the brand—are featured prominently in the boutique’s street-facing windows, counters, and dedicated entertainment corner.

Roger Dubuis at Maison Birks in downtown Vancouver. Image supplied

An Intimate and Engaging Customer Experience

Visitors can enter the boutique directly from West Hastings Street or through Maison Birks’ main entrance. Once inside, they are welcomed into Roger Dubuis’ expressive world of haute horlogerie.

Guests can explore a comprehensive selection of Roger Dubuis timepieces, including the house’s famed Excalibur collection, which features a range of highly complicated skeletonized designs, double tourbillons, and motorsport-inspired models born from partnerships with Lamborghini and Pirelli. The boutique also features more casual presentation counters for informal browsing, a comfortable lounge space for private consultations, and an entertainment corner styled in Roger Dubuis’ signature red to host special experiences in partnership with renowned beverage houses.

The boutique aims to deliver an immersive experience, blending luxury retail with the interactive, discovery-oriented approach that Roger Dubuis has become known for among collectors and enthusiasts worldwide.

Roger Dubuis: Three Decades of Avant-Garde Swiss Watchmaking

Founded in Geneva in 1995 by master watchmaker Roger Dubuis and designer Carlos Dias, Roger Dubuis has positioned itself as one of the most daring and innovative names in modern haute horlogerie. The brand has become synonymous with technical mastery, avant-garde design, and limited production, appealing to collectors who seek exclusivity and cutting-edge craftsmanship.

Roger Dubuis’ highly complex calibres—produced almost entirely in-house—are frequently certified with the prestigious Poinçon de Genève (Geneva Hallmark), attesting to their exceptional quality and finishing. Many of the brand’s signature models feature multi-tourbillon movements, extreme skeletonization, and daring designs that push the boundaries of conventional Swiss watchmaking.

Collaborations with Lamborghini and Pirelli have further differentiated Roger Dubuis within the ultra-luxury segment, integrating automotive-inspired materials and design elements into many of its models.

Since 2008, Roger Dubuis has been part of Richemont Group, one of the world’s leading luxury conglomerates. Richemont fully acquired the brand by 2016, helping fuel its global expansion and ability to invest heavily in innovation and in-house manufacturing capabilities.

Image: Roger Dubuis

Canadian Expansion: From Toronto to Vancouver

The new Vancouver location follows the opening of Roger Dubuis’ first Canadian boutique in Toronto last year. That boutique opened at the base of the Park Hyatt Hotel at 180 Bloor Street West, where Roger Dubuis is part of a cluster of Richemont-owned high-end luxury watch brands operated by Toronto-based L’ORO Jewellers. 

The decision to expand into Vancouver reflects the city’s increasingly affluent customer base and growing demand for ultra-luxury timepieces. Vancouver’s position as a global real estate, business, and tourism hub has made it one of the most attractive markets in Canada for luxury brands seeking new opportunities.

Pricing: Positioned in the Ultra-Luxury Segment

Roger Dubuis watches sit firmly in the ultra-luxury tier of the watch market, with prices reflecting their technical complexity, limited production, and status as collectible works of art.

Entry-level Roger Dubuis models typically start around C$28,000 to C$50,000 for simpler timepieces. More intricate skeletonized models and limited editions often range from C$50,000 to C$200,000, while highly complicated models featuring double or quadruple tourbillons command prices between C$200,000 and C$430,000. At the very top of the range, some grand complication pieces approach or exceed C$940,000.

The brand’s limited production runs and unique designs contribute to their appeal among collectors worldwide, with many timepieces produced in extremely small quantities.

Maison Birks store in downtown Vancouver. Photo: C. Hagemoen

Maison Birks Downtown Vancouver: A Historic Luxury Destination

The choice of Maison Birks Downtown Vancouver as the site for Roger Dubuis’ second Canadian boutique is also significant. Maison Birks, located at 698 West Hastings Street, occupies the historic Bank of Commerce building. The store is considered a flagship for Birks and remains a cornerstone of the city’s luxury retail landscape.

Maison Birks offers an extensive selection of fine jewellery, Canadian diamonds, engagement rings, and high-end watches from several prestigious global brands. Known for its elegant design, attentive service, and luxury experience, the store is a draw for both local clients and international visitors seeking world-class jewellery and watch offerings in downtown Vancouver.

Beyond sales, Maison Birks Downtown Vancouver also provides professional watch repair services and personalized consultations, catering to discerning customers seeking quality, craftsmanship, and service excellence.

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