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Rousseau Chocolatier launches digital twin for online shopping

By
Craig Patterson
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Screen shot of the Rousseau Chocolatier digital twin, including an image of Nathalie Morin in her store. Image: Screen shot

The David Sobey Retailing Centre at Saint Mary’s University has partnered with Halifax’s Rousseau Chocolatier to launch a groundbreaking digital twin of the chocolatier’s boutique and café. The innovative initiative transforms the online shopping experience, enabling customers to virtually explore Rousseau Chocolatier’s beautifully designed space while browsing and purchasing artisanal chocolates. The collaboration highlights how digital innovation can enhance customer engagement and expand the reach of small businesses.

Enhancing the Online Experience with a Digital Twin

Known for its handcrafted chocolates and elegant boutique in Halifax, Rousseau Chocolatier saw an opportunity to elevate its online presence. The digital twin, developed with advanced scanning technology, provides an immersive and detailed virtual replica of the boutique, allowing customers to navigate through the space and view products as if they were there in person. 

Nathalie Morin, Co-Founder of Rousseau Chocolatier

“Our customers have embraced a fresh, immersive online experience thanks to the introduction of the digital twin,” said Nathalie Morin, Co-Founder of Rousseau Chocolatier. “This technology mirrors the elegance and personal touch of our physical store, allowing shoppers to explore products in detail and easily create custom orders.”

The idea originated from Morin’s experience with the retail innovation program at Saint Mary’s University, where she encountered a demonstration of digital twin technology. “When I saw that, I was like, that is so cool, I love that idea, and I just looked at it and said, let’s do it,” she recalled. The process of creating the digital twin involved using a Matterport camera to scan the boutique, with the entire process completed in about 20 minutes.

Blending Tradition with Innovation

The virtual replica offers a unique way to showcase the shop’s sophisticated interior, designed by a Montreal-based interior designer with over 25 years of experience. “People, when they come in, are often surprised to see this level of shop design in Halifax,” Morin noted. “It’s a bright, 18th-century-inspired space with lots of windows facing a park. Being able to recreate that atmosphere online lets people relive their visit or experience it for the first time from anywhere.”

The digital twin also serves as a key element in the chocolatier’s growth strategy, particularly as their reach has expanded across Canada and into the U.S. “We’ve grown exponentially over the last four years, including partnerships with luxury hotels like the Ritz Carlton in Toronto and the Rosewood Hotel Georgia in Vancouver,” said Morin. “The digital twin gives our nationwide customers a chance to connect with our brand even if they can’t visit in person.”

Screen shot of the Rousseau Chocolatier digital twin, showcasing a product in the store. Image: Screen shot

Creating New Opportunities for Customer Engagement

The collaboration has opened up new possibilities for Rousseau Chocolatier to engage customers in creative ways. Future plans for the digital twin include virtual tours of their production kitchen, customizable chocolate boxes, and highlighting locally sourced ingredients. “We take pride in using the best local and Canadian ingredients,” Morin explained. “Showcasing our ingredients through the digital twin would be another way to connect with our customers and tell our story.”

Dr. Ramesh Venkat, Director of the David Sobey Retailing Centre at St. Mary’s University in Halifax

Dr. Ramesh Venkat, Director of the David Sobey Retailing Centre, emphasized that digital twins have broad applications for the retail industry. “Digital twins offer many possibilities for retailers looking to innovate. Embedding a digital twin on a website can provide customers with a more engaging and immersive online shopping experience—one that can even be explored through a virtual reality headset,” he said. “Beyond enhancing customer engagement, retailers can use digital twins for employee training, optimizing operations, and managing store layouts and space planning.”

A Seamless Blend of Physical and Digital Experiences

The creation of the digital twin using a Matterport camera underscores the accessibility and efficiency of this technology. Venkat pointed out that digital twins can enhance operational efficiency and improve accessibility for customers who may face challenges visiting physical stores. “For elderly or mobility-impaired customers, this technology offers a way to explore a store’s ambiance and products from the comfort of home,” he said.

Morin shared positive early feedback from customers, noting that many enjoy the immersive experience of exploring the boutique virtually. “The concept of being able to shop at Rousseau’s without setting foot in Rousseau’s is fun for our customers,” she said. “It’s still early days, but we’re excited to see where it can lead.”

Screen shot of the Rousseau Chocolatier digital twin, showcasing a product in the store. Image: Screen shot

Expanding the Possibilities of Retail Technology

Dr. Venkat highlighted the versatility of digital twin technology, which can extend beyond e-commerce into employee training, space planning, and store layout optimization. “For a larger retailer, this technology could revolutionize how they train employees and design spaces without disrupting store operations,” he explained. Venkat also noted that digital twins have proven successful in attracting tourist traffic and supporting customers with specific needs.

Rousseau Chocolatier is already exploring ways to maximize the potential of their digital twin. “We’re happy to be pioneers in this space, and we’re eager to see how far we can go,” said Morin. “It allows us to bring an experience-based element to shopping, which is what customers are seeking more and more.”

Outside Rousseau Chocolatier at 5151 South St in Halifax. Image: Apple Maps screen shot

The Road Ahead for Digital Innovation in Retail

Looking forward, the David Sobey Retailing Centre plans to continue driving retail innovation, including launching a frictionless store and exploring computer vision-based self-checkout systems. Venkat underscored the Centre’s commitment to bridging the gap between academic research and industry practices, ensuring Canadian retailers remain competitive in a rapidly evolving market.

For Rousseau Chocolatier, the digital twin initiative is just one step in a journey of thoughtful growth and innovation. As Morin expressed, “Adopting advanced technology isn’t just a priority—it’s essential for growth and success. We’re excited to see where this journey takes us.”

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Pet Planet sets sights on significant expansion (Photos)

By
Mario Toneguzzi
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Photo: Pet Planet
Photo: Pet Planet

Pet Planet has been operating in Calgary since 1996, growing to 43 locations in Western Canada and with plans to significantly expand the brand.

In May, the mom and daughter team that owned Pet Planet sold the company to Resilient Management Corp. After 27 years, Laura Leah English and Joan Bauer made the decision to pass the company along to the Resilient team.

Jeevan Minhas
Jeevan Minhas

New CEO Jeevan Minhas said he did a lot of research before Resilient, a company he is President and CEO of, purchased the Calgary-based Pet Planet with stores in Saskatchewan, Alberta and British Columbia.

“Pet Planet has a unique opportunity where they’re the only premium wellness in that space. Most of the brands they present products that you can find in Walmarts and Superstores and some other big box stores, even Canadian Tire,” he said.

“But at Pet Planet most of the products that we carry are natural products, so they’re not as common, and we tried to find them in the best way possible in Canada. So what I found was 50 per cent of our food that was sold was Canadian, which was very big compared to everybody else. So that was a big differentiator. 

“The other is there’s a certificate of trust which Pet Planet has been following from the start where they go through this due diligence and go through every single product that’s in the pet food. I did not find the others do the same. So the quality of products remains very, very good. At the same time, we do miss out on a lot of products because a lot of the manufacturers do not want to share their information. But at the same time, I think Pet Planet, we stick to the guns and we only carry products that will follow the national grocer certificate.”

Pet Planet is a family business.

“I think the pet industry overall, when I did research, I was always looking at the business and wanted to expand our business, the pet industry did very well during the COVID,” he said.

“My original company is called Resilient Management. And the reason we call it that is because we wanted to find resilient businesses that survived the downturn of the economy anytime. So in 2008-2009 the pet industry did very well. And then again, in COVID, it actually accelerated and did better. So that was one of the biggest pieces of us looking into the pet industry. 

“And also, at the same time, I think there was a niche market that’s available today that never existed before COVID, which is the population of pets is increasing as we speak, and it continues to increase in Canada at an amazing pace. So we thought it was best to get involved in pet businesses. And then we started looking at getting involved in pet businesses, very easy. We can be a franchisee or buy something small. But then I found, I have had pets myself and had a few pets actually over the time, that it was really difficult to find the information and find actual real food for pets. So that’s how I got involved in a Pet Planet store and started shopping there. And then I thought, you know what? This is a good business. I might try and look into it. And one thing led to another.”

Minhas said the company would like to increase the store count by 20, 30 stores initially and 100 stores eventually.

“At the same time, we have to look at e-commerce because there’s a lot of shopping that happens online, and e-commerce is part of why we want to get involved in that business. So that’s going to be the next major step for us. We do already have a warehouse. We do have shipping. We have all of that. We just have to increase the online presence, and we’ll be working on that over the next year.”

Photo: Pet Planet
Photo: Pet Planet

Minhas said growth will be concentrated in Western Canada and once it has at least 75 stores then it can look towards the East. Most likely Ontario would be the first slated for expansion.

“I think the biggest part of our Pet Planet strategy and pet business is the quality and the service and the premium wellness brand. Overall, that space is not tapped. People today want better for their pets than ever before, and they continue to work to look for items that are natural, and there’s very few franchises or various systems that are doing that. There’s a few individual stores that do it well, but no franchise system. So I think that’s really our passion and we’re looking forward to gaining momentum on the franchisee side.

“We’re looking for candidates that are passionate about pets but also passionate about business because you have to be able to run the business, and you have to like it. If you don’t like it, it’s not fun, right? So I think that’s important. Expanding our training and expanding our support for the franchisees. I think that’s a very, very, very important factor. We are providing a lot of training today to the franchisee. We have hired three new staff and their full-time job will be training staff and training franchisees on pet and pet related food and consumers on food related natural grocery.”

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Photo: Pet Planet
Photo: Pet Planet
Photo: Pet Planet
Photo: Pet Planet
Photo: Pet Planet
Photo: Pet Planet
Photo: Pet Planet
Photo: Pet Planet

UrbanToronto relaunches UTPro, expanding data & mapping tools

By
Craig Patterson
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Toronto skyline. Image via UrbanToronto

UrbanToronto has launched an enhanced version of its UTPro platform, providing expanded real-time data coverage for real estate development across the Greater Toronto and Hamilton Area (GTHA). 

Edward Skira, co-founder and owner of Urban Toronto, shared insights into the platform’s new features. That includes how UTPro streamlines access to critical development data for industry professionals, city planners, and anyone interested in Toronto’s evolving urban landscape.

A Complete Platform Upgrade: More Data, More Insights

UTPro, which initially launched in 2021, has been significantly upgraded to track 5,500 active projects and nearly 5,000 industry-related companies, including developers and architects. Covering a geographic area from Bowmanville to Niagara Falls and Kitchener to Barrie, the platform aggregates development data in one place. 

UrbanToronto’s Edward Skira

“We learned a lot from the first version. This new iteration fully integrates UTPro into the UrbanToronto platform, enhancing its capabilities and making it far more seamless for users,” said Skira.

The revamped platform introduces a range of improvements, including access to 144 data points per project—up from 90 in the previous version. This allows users to create highly detailed and customizable reports, offering insights across residential, industrial, retail, office, and transit sectors.

New Mapping Features Streamline User Experience

A key upgrade to UTPro is its redesigned map interface, which clusters projects using dynamic, colour-coded circles that change in intensity based on density. This new design allows users to quickly identify development hotspots. “Previously, markers were scattered all over the map, making dense areas like Downtown Toronto difficult to navigate. Now, users can get a clear, organized view of what’s happening at a glance,” Skira explained.

Screen shot of UTPro. Image: UrbanToronto

A new Dashboard page offers a high-level overview of regional development activity, including the number and types of projects underway. “We’ve added a snapshot view so users can quickly understand regional growth trends. It’s available to all visitors, but UTPro All Access subscribers can access even deeper data and specialized dashboards,” Skira added.

UTPro coverage area. Image: UrbanToronto

Historical Data and Standardized Project Information

UTPro’s ability to retain historical project documents—even after they are removed from municipal websites—sets it apart as a valuable long-term reference tool. “Municipal sites often remove approved applications, but we maintain a historical record. This lets users go back and see what was originally proposed or approved for a given project,” Skira said.

Another key feature is the standardization of data across different municipalities. “Every city has its own way of managing project data, with different fields and terms. We’ve standardized everything, making it easy to compare projects across Oakville, Mississauga, and Toronto, for example,” Skira noted. This ensures that users can seamlessly evaluate projects from different regions without the hassle of dealing with inconsistent data formats.

Video of UrbanToronto’s UTPro map

Practical Use Cases and Community Contributions

UTPro serves a diverse range of users, including developers, suppliers, brokers, and businesses evaluating future population growth. “For a retail client looking at expanding in North Oakville, knowing that 10,000 new residents are moving in over the next few years can be game-changing,” Skira said. This functionality also extends to transit authorities, school boards, and government agencies planning infrastructure based on future population density.

UrbanToronto’s vibrant community of 43,000 forum members also contributes real-time insights, often capturing new developments before they are publicized. “Our community is a crucial part of what we do. They keep us informed about emerging projects that may not even appear on official channels,” said Skira. “It’s this blend of community input and industry data that makes UTPro so valuable.”

Screen shot of UTPro. Image: UrbanToronto

Flexible Subscription Tiers for Every User

The new UTPro platform offers four tiers of access to suit various needs. The entry-level public map provides basic tools, while more advanced tiers allow for greater customization. “Users can purchase instant reports for a one-off fee or subscribe to Pro Lite for enhanced map tools and up to five discounted reports per month. UTPro All Access gives the most robust access, with unlimited data, customizable reports, and comprehensive insights into individual companies’ portfolios,” Skira explained.

Screen shot of UTPro. Image: UrbanToronto

UrbanToronto’s enhancements reflect its commitment to offering data-driven insights tailored to industry professionals and everyday urban enthusiasts alike. “We’re empowering people to connect more deeply with Toronto’s development scene,” said Skira. “Whether it’s a retailer planning a new location or a city planner mapping out future transit lines, we provide the data they need to make informed decisions.”

The UTPro platform, now live, is set to be a great resource for those looking to navigate the GTHA’s dynamic real estate market. As Skira put it, “There’s a lot going on, and we’re thrilled to help people make sense of it.”

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Consumer prices on the rise in October: Statistics Canada

By
Mario Toneguzzi
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Photo- Gustavo Fring
Photo- Gustavo Fring

The Consumer Price Index (CPI) rose 2.0% on a year-over-year basis in October, up from a 1.6% increase in September, as gasoline prices fell to a lesser extent in October (-4.0%) compared with September (-10.7%). The all-items CPI excluding gasoline rose 2.2% in October, the same growth rate as in August and September, reported Statistics Canada on Tuesday.

Prices for goods rose 0.1% on a year-over-year basis in October, following a 1.0% decline in September. In contrast, prices for services decelerated in October, rising 3.6%, the smallest yearly increase since January 2022. Over the past three years, prices for goods rose 10.2%, while prices for services increased 14.2%, it said.

On a monthly basis, the CPI rose 0.4% in October following a 0.4% decline in September. On a seasonally adjusted monthly basis, the CPI increased 0.3%, added StatsCan.

“Year over year, gasoline prices fell to a lesser extent in October (-4.0%) compared with September (-10.7%). The smaller decline is partly attributed to a base-year effect, as prices fell 6.4% month over month in October 2023, stemming from lower refining margins and weaker global oil consumption,” said the report. “On a monthly basis, prices for gasoline were up 0.7% in October, following a 7.1% decline in September.”

“Prices for food purchased from stores rose at a faster pace year over year in October (+2.7%) compared with September (+2.4%). This was the third consecutive month price growth for groceries outpaced headline inflation. Notable contributors to the acceleration were higher prices for other fresh vegetables (+7.3%) and preserved fruit and fruit preparations (+7.6%). The acceleration was moderated by downward pressure from fresh or frozen beef in October (+7.0% compared with +9.2% in September), among other food items.”

Year over year, prices for the Canadian consumer rose at a faster pace in October compared with September in all provinces.

Karen Judge
Karen Judge

Karen Judge, Director and Senior Economist, CIBC Capital Markets, said the pace of inflation for the Canadian consumer accelerated in October, but this follows a string of reports that showed more muted price pressures.

“The 0.4% m/m non-seasonally adjusted increase left annual inflation at the 2.0% target, with both of those figures being a tick above the consensus expectation. Higher property taxes were the main contributor to the monthly NSA change, which are updated in the index once a year with the release of the October data. Although the Bank of Canada’s key core metrics, CPI trim and median both accelerated by two ticks to 2.6% and 2.5% y/y, respectively (vs. 2.4% expected for both), some other key exclusionary measures still show very tame prices, with CPIX at 1.7% and CPI ex. shelter at 0.9% y/y. Given that this report follows a string of better news on inflation, and the fact that the GDP and employment data remain to be seen ahead of the December BoC decision, we still see a 50bp cut as possible at the next BoC meeting,” she said.

James Orlando
James Orlando

James Orlando, Director and Senior Economist at TD Economics, said the data reinforced the message that the Bank of Canda’s (BoC) goal of stabilizing inflation won’t be a smooth path.

“While the increase in headline inflation was expected, the move higher in core inflation was discouraging. Even worse, on a three-month basis, core inflation moved from just above the BoC’s target, at 2.1%, to 2.8%. That was a big move and points to core inflation remaining above the BoC’s target in the coming months. High inflation for shelter, food, and health care were behind this, and aren’t looking likely to go away any time soon,” he said.


“The BoC is likely to view today’s data release as a minor setback. Inflation had become a background worry, and while it isn’t raising any red flags yet, today’s data is a reminder that getting price growth to settle at 2% will take time. The BoC will also be getting a reading on Q3 GDP growth next week. That release will do a lot to help guide the central bank in deciding whether it will cut by 25 or 50 bps in December. We think that a 25 bp cut remains the most likely outcome, especially given the resilience that the economy has demonstrated over the last few months.”

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Embracing AI and personalization in the restaurant industry

By
Mario Toneguzzi
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Photo- Adrienn
Photo- Adrienn

As the restaurant industry faces evolving consumer demands, economic challenges, and rapid technological shifts, companies like Square are stepping in to provide solutions that combine efficiency with personalized experiences. A leading technology provider for small and medium-sized businesses, Square identifies personalization and generative AI as pivotal trends driving growth in Canada’s restaurant sector.

Ming-Tai Huh
Ming-Tai Huh

Ming-Tai Huh, a James Beard-nominated restaurateur and Head of Square’s global Food and Beverage division, highlights the robust growth of Canada’s food and beverage industry, reporting a 20% year-over-year increase over the past five years. “The pandemic reshaped consumer habits, pushing businesses toward digitalization,” said Huh. “At the same time, people are eager to return to dining rooms for the social and experiential aspects of eating out. It’s a balance of embracing the old and integrating the new.”

Personalization: A Key to Winning Gen Z

Huh, who is also Partner with the Cambridge Street Hospitality Group in the Boston area, pointed to the rising importance of personalization, particularly among younger consumers like Gen Z.

“They want options tailored to their tastes,” he said. “A study from the University of California showed brands like Chipotle and Cava resonate with this demographic because they offer customization. Whether it’s dietary preferences or specific allergens, operators need to adapt to meet these expectations.”

For many restaurateurs, that shift toward personalization goes hand-in-hand with implementing advanced technology.

AI and Automation: Revolutionizing Operations

The integration of AI tools is another game-changer for the hospitality industry. From streamlining backend processes to enhancing customer experiences, AI is enabling restaurants to operate more efficiently.

“AI and automation are inevitable,” Huh emphasized. “Tasks like managing paperwork, legal documents, and inventory can now be handled with AI, freeing up operators to focus on high-value activities. For example, instead of reading a nine-page PDF, you can use tools like ChatGPT to summarize it in seconds.”

Square’s recently launched kiosk technology is a prime example of how automation is transforming restaurant operations. “Three out of four consumers prefer ordering online or at a kiosk rather than interacting directly with staff,” said Huh. “With Square’s Kiosk, businesses can reallocate staff from order-taking to tasks that enhance the guest experience, like hospitality or food preparation.

“With the evolution of technology in the hospitality industry, Canadians have come to expect
efficiency and convenience when ordering, and Square Kiosk delivers on that. Amid staffing challenges, growing costs and shrinking margins, Square Kiosk also gives operators the ability to staff up other areas of their businesses while busting lines and cutting down on wait time for customers.”

The Square Kiosk integrates seamlessly with an operator’s existing hardware, requiring minimal setup. “It’s as simple as downloading an app onto an iPad,” Huh added. “The barriers to adopting this technology have been significantly reduced, making it accessible even for small businesses.”

Photo: Square
Photo: Square

Challenges and Opportunities

While technology adoption offers opportunities for efficiency, restaurants still face ongoing challenges, including rising labor and food costs. However, Huh remains optimistic about the industry’s resilience and ability to innovate.

“Operators are cautiously optimistic,” he noted. “Many are exploring new revenue streams like catering, meal kits, and cooking classes. The desire to adapt and grow is evident, but success will hinge on embracing tools that make their operations more efficient and customer-centric.”

As the industry heads into 2025, technology’s role will only deepen. For restaurateurs, tools like AI, automation, and digital ordering platforms aren’t just optional—they’re essential to thriving in an increasingly competitive market.

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Canadians choose Scene+ as one of their favourite loyalty programs

By
Mario Toneguzzi
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Photo: Scene+ website

Scene+, one of Canada’s leading loyalty programs, has earned three top spots in Canada’s largest loyalty program popular vote contest – the Canada’s Choice Awards by RWRDS Canada. Canadians voted Scene+ as their favourite Credit Card Rewards Program and the Scotiabank Scene+ Visa Card as their favourite in the No Annual Fee Travel Rewards Credit Card.

Scene+ rose in the ranks in the all-encompassing Shopping Loyalty Program category, earning the second spot this year, said a news release.

Candice Troupe
Candice Troupe

“We’re delighted to see the results of this year’s vote,” said Candice Troupe, Senior Vice President, Marketing and Partnerships at Scene+. “Earning top spots in these three important categories is very gratifying, but what’s more rewarding is the growth in our score. Members are seeing we’re much more than a basic rewards program – we make life better and more enjoyable for them with each purchase, point or reward earned.”

The release said Canadians voted the Scotiabank Scene+ Visa Card as number one in the Top No Annual Fee Travel Rewards Credit Card, with 27 per cent of the total votes, up from 18 per cent in 2023. They voted Scene+ as the Top Credit Card Reward Program, also with 27 per cent of total votes, versus 13 per cent in 2023, and Scene+ as the second most favourite in the Top Shopping Loyalty Program category, with 27.5 per cent of the votes, up from 13 per cent in 2023.

Patrick Sojka
Patrick Sojka


“Canadians are looking for loyalty programs that can turn everyday purchases into regular savings and extraordinary rewards, making their lives a little more enjoyable and helping to lower total expenses,” said Patrick Sojka, Founder of Rewards Canada. “The big trend in 2024 has been education. Programs like Scene+ have invested in member education and it’s paying off. At the end of the day, the big winners are Canadians. They can now more easily make the right decision based on their lifestyle and interests.”

More than 35,000 Canadians participated in the RWRDS Canada vote, which took place
October 1 to 14.

Earlier this year, Scene+ surpassed the 15-million-member mark.

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Goodfood acquires controlling interest in Genuine Tea (Video)

By
Mario Toneguzzi
-
Photo- Genuine Tea website
Photo- Genuine Tea website

Goodfood Market Corp., a leading Canadian online meal solutions company, has acquired an 81% interest in Genuine Tea Inc., a leading Canadian craft tea company.

A news release said the founding shareholders of Genuine Tea will continue to lead the business and hold the remaining shares of the company, with Goodfood having a right to acquire their shares in the future. The acquisition, financed mainly with Goodfood’s cash reserves, includes future performance-based payment features to the Genuine Tea shareholders.

Goodfood is celebrating its 10th anniversary and has developed expertise and infrastructure in the direct-to-consumer food and beverage space that will serve as a strong platform for Genuine Tea to accelerate its growth and scale its reach, said the release.

“We have grown Genuine Tea from a farmers’ market venture to a multi-million-dollar national brand and we could not be happier to join the Goodfood family to propel Genuine Tea to the next level,” said Sarah Wilcox, cofounder and CEO of Genuine Tea. Genuine Tea had over $3.5 million of net sales in its most recent fiscal year and the acquisition will be accretive to Goodfood’s Adj. EBITDA margin.

Jonathan Ferrari
Jonathan Ferrari

This acquisition marks the beginning of Goodfood’s next chapter, focusing on building a portfolio of innovative direct-to-consumer food and beverage brands. Having helped pioneer meal-kits for millions of Canadians, Goodfood now leverages its direct-to-consumer infrastructure, technology, and culinary expertise to empower select founders with a unique offering to expand and scale their businesses. As part of this acquisition, Genuine Tea’s premium tea varieties will also be available through Goodfood’s meal kit subscriptions, bringing added convenience and quality to Canadian consumers, said the release.

“Over the past decade, as we have scaled Goodfood, we observed a clear gap in the market for quality, niche direct-to-consumer food and beverage brands,” said Jonathan Ferrari, cofounder, and CEO of Goodfood. “Canadian consumers want these brands but the infrastructure to scale and meet demand did not exist. Bringing Genuine Tea on board is the first step in building an exciting portfolio of brands that resonate with Canadians’ tastes and preferences. We look forward to helping the next generation of entrepreneurs elevate their businesses and achieve new levels of success,” added Mr. Ferrari.


Goodfood’s administrative offices are based in Montreal with production facilities located in Quebec and Alberta.

Founded in 2015, Genuine Tea is a leading omni-channel tea brand based in Toronto, Canada. After spending five years in Taiwan and learning from tea farmers across Asia, founders Sarah Wilcox and David O’Connor identified a gap in the quality, freshness and ethical trade of teas available in Canada.

“A proud leader in the Third Wave Tea movement, Genuine Tea sources fresh, high-quality teas and botanicals while recognizing and fairly compensating tea makers for their craftsmanship. Driven by a passion for tea and wellness, Genuine Tea is pushing the boundaries in the tea industry with its innovative better-for-you products that resonate with the modern consumer,” it said.

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Jimmy John’s Opens in Canada with Plans for 200 Locations

By
Craig Patterson
-
Jimmy John's at 197 Queen Street in Toronto (Etobicoke) on November 18, 2024. Photo: Craig Patterson

Jimmy John’s, a popular American sandwich chain known for its freshly baked bread and fast service, has made its Canadian debut with a new location at 197 Queen Street in Etobicoke, near CF Sherway Gardens in Toronto.

Jimmy John’s has plans for rapid growth under Canadian master franchisor Foodtastic, which aims to open 200 locations across Canada within the next decade. Peter Mammas, President and CEO of Foodtastic, shared insights on their strategy to win over Canadian customers and adapt the brand for local tastes.

Peter Mammas

Foodtastic’s Role in Canadian Expansion

Foodtastic, a well-established franchisor in the Canadian restaurant industry, brings experience and a proven track record to this new venture. “We have decades of experience growing brands in Canada, and Jimmy John’s is a great fit for our portfolio,” said Mammas. “We’re excited to adapt the brand to meet Canadian consumer expectations and provide high-quality food and service.”

Jimmy John’s entry comes amid a competitive quick-service restaurant (QSR) landscape that includes well-known sandwich chains like Subway and Quiznos, as well as Canadian staple Tim Hortons. Mammas is confident that Jimmy John’s will stand out. “Our premium ingredients, freshly baked bread, and quick service set us apart from the competition,” he said. “We believe that Canadians will see the value of fresh and fast sandwiches done right.”

Speed remains a hallmark of the Jimmy John’s experience. “Our reputation for fast service is something we take seriously,” Mammas noted. “We’ve invested heavily in optimizing our sandwich line to ensure customers get their orders quickly, without sacrificing quality.”

Peter Mammas speaks at the opening of Jimmy John’s in Toronto on November 18, 2024. Photo: Craig Patterson

Introducing Toasted Sandwiches for Canada

Jimmy John’s Canadian locations will offer toasted sandwiches—a feature unavailable in the U.S. “Our market research revealed that Canadians have a strong preference for toasted sandwiches,” Mammas explained. “We’re excited to offer something unique here while maintaining our commitment to fresh, in-house baked bread.”

This innovation makes Canada one of the first countries where Jimmy John’s serves toasted sandwiches. “It’s all about listening to the market,” Mammas said. “We’re confident this will resonate strongly with Canadian consumers.”

Menu board at Jimmy John’s in Toronto on November 18, 2024. Photo: Craig Patterson

Strategic Expansion with a Clustering Approach

Foodtastic’s expansion plan starts with a focus on Ontario, with Toronto as the launchpad. The company’s clustering strategy aims to create a concentrated market presence, building brand awareness and streamlining logistics. “Our approach is strategic,” Mammas emphasized. “We’re clustering several locations within key markets to ensure consistent supply chains and strong brand recognition.”

Six more locations are already in the pipeline for the next eight months, reflecting strong interest from landlords and franchisees. “The interest has been phenomenal,” Mammas shared. “We’re confident that our 10-year plan to open 200 stores will be accelerated.”

Inside Jimmy John’s in Toronto on November 18, 2024. Photo: Craig Patterson

Diverse Real Estate Strategy

Jimmy John’s Canadian locations will adopt various formats, including standalone restaurants, food court spots, and non-traditional sites. “Flexibility is at the core of our strategy,” Mammas said. “We’re prepared to meet customers in high-traffic areas, malls, and unique spaces. This allows us to cater to different markets and customer needs.”

Mammas highlighted that this adaptable approach will ensure broad access to Jimmy John’s signature offerings. “We’re not limiting ourselves to one type of location. Our goal is to make the brand accessible wherever our customers are.”

Corporate Stores First, Then Franchising

To ensure quality and operational excellence, Foodtastic will start by opening corporate-run locations before franchising. “We have a deal with Inspire Brands to oversee franchising in Canada,” Mammas explained. “By starting with corporate stores, we can fine-tune operations and minimize challenges for future franchisees.”

The strategy reflects Foodtastic’s commitment to long-term success. “Our goal is to perfect our operations,” Mammas added. “Once we’re confident, we’ll bring franchisees on board and provide the support they need to thrive.”

Front entrance to Jimmy John’s in Toronto on November 18, 2024. Photo: Craig Patterson

Innovation and Local Adaptation

Mammas hinted at future menu innovations tailored to Canadian tastes. “We’re always listening to our customers,” he said. “If there’s demand for unique products or limited-time offers, we’re open to exploring them. Innovation is key to keeping our offerings fresh and exciting.”

Building a Strong Brand Presence

Jimmy John’s Canadian debut in Etobicoke is just the beginning. “We’re committed to building a brand Canadians will love,” Mammas said. “This is about providing fresh, high-quality sandwiches with unmatched speed and convenience.”

“We believe Canadians will embrace Jimmy John’s just as passionately as our U.S. customers,” Mammas concluded. “It’s a new chapter, and we’re excited to bring our unique offerings to communities nationwide.”

Founded in 1983 by Jimmy John Liautaud in Champaign, Illinois, Jimmy John’s began as a small sandwich shop, pivoting from its original hot dog stand concept due to cost constraints. Over the past four decades, the brand has grown to over 2,700 locations, with the majority operating as franchises. Known for its freshly baked bread, premium ingredients, and “freaky fast” service, Jimmy John’s has become a household name across the United States. Acquired by Inspire Brands in 2019, Jimmy John’s continues to evolve and expand its offerings, including limited-time menu items and new sandwich innovations, while maintaining its commitment to quality and speed.

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Navigating AI in the New Landscape of Content Creation

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Retail Insider
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As the internet boom of the late ‘90s and early ‘00s occurred, suddenly, there was a vast expanse of digital territory that needed filling. Not dissimilarly, from the California Gold Rush of 1848, forward-thinking digital pioneers rushed to meet this bountiful new land of opportunities, and the concept of content creation was born. Thousands of websites came into existence over the next several years, each filling page after page of the internet’s databanks with the written word. However, in 2024, several decades later, things have changed substantially regarding content creation and online writing.

Artificial Intelligence (AI) has become an invaluable tool for so many industries, automating mind-numbing or mundane tasks to remove the toil of human workers. However, when it comes to writing, the mundane task that AI automates is the entirety of the job. Tools like Blaze are increasingly used in content creation, from generating articles to assisting with marketing copy.

Moreover, audiences are very much aware of the proliferation of AI-generated content. Entire websites that used to act as venues for authentic expressions of the human mind via writing now serve as conveyor belts for AI-generated work. Because of this work’s overwhelming quantity and often lackluster quality, maintaining authenticity in content is more important than ever for building trust with audiences. That’s why tools such as an AI writing detector are valuable resources in today’s digital marketplace.

Why Original, Authentic Content Matters in a Digital-First World

What is the point of writing? It’s a multi-faceted issue with an answer that is seemingly simple and deceivingly complex. Writing is one of the truest forms of human expression, as the writer takes the thoughts that reside solely within their head and transcribes them into a legible form so that these ideas might be communicated to others. Like other art forms such as painting, music, or filmmaking, writing is something that most people encounter daily. It is often taken for granted, especially in this modern digital age. But writing is a herculean feat that takes tremendous bravery and insight. To share one’s thoughts, which are not present anywhere else in the world other than in that specific writer’s head, is a deeply personal form of expression.

And yet, AI is none of these things, and we as humans are keenly aware of this. AI-generated writing has not been filtered through anyone’s lens of experience or perspective; it has no core values or ideals that it strives to grapple with, nor does it have any actual opinion on the matter upon which it is writing. Rather, AI functions as a digital blender, taking information that is put into it and repackaging it into a new product. Audiences are now more discerning than ever, valuing transparency and originality in their content.

Because of the chasm between AI-generated writing and handmade writing, businesses and creators can set themselves apart by prioritizing the genuine communication that comes with authentic writing and verifying the quality of their content. By emphasizing human touch, creativity, and intentionality, businesses and creators reinforce trust, connect more meaningfully with their audiences, and maintain a competitive advantage.

The Role of Technology in Verifying Authenticity

AI detection tools use plagiarism checkers, grammar tools, and AI writing detector software to help ensure content quality and authenticity. These tools have been engineered to better recognize and identify AI-generated content, helping audiences and content creators better understand exactly what AI-generated writing is, what it looks like, and its limitations.

These tools can identify AI-generated text and help creators verify that their content aligns with brand values and audience expectations. They help differentiate human creativity from automated output, encouraging transparency and trust across content platforms.

How an AI Writing Detector Works

An AI writing detector identifies text generated by machine learning models. These machine learning models are at the core of all AI-generated writing, as the AI generator takes from the information input into its system and repurposes it to a vaguely new effect in the work it generates. This has frequently resulted in extensive plagiarism in the past, as AI is driven by actual identifiable intelligence but is instead algorithmically driven, in much the same way your social media feed is. By identifying the kinds of grammar, word, and structural choices commonly made by these models, AI writing-detecting tools can parse AI-generated writing in effective ways. 

These tools are extremely useful in contexts like journalism, education, and content marketing, where originality and credibility are essential to the validity of the piece as a whole.

Best Practices for Authentic Content in the Age of AI

Some of the best practical tips for maintaining authentic content include balancing AI-assisted creation with human review and regularly auditing content quality. In this way, AI-generated content is ultimately filtered through a distinctly human lens, helping to eliminate any elements of plagiarism and giving the piece an actual sense of authorial ownership.

Using tools like an AI writing detector, even when you’re not using AI-generated writing, can be incredibly helpful in ensuring that the final product is accurate and genuine.

Embracing Tools to Support Content Integrity

As industries implement AI and struggle with the inherent growing pains that come with such innovation, using verification tools is becoming an industry best practice. Businesses leverage these tools to better protect their reputations, meet audience expectations, and ensure content authenticity. Adopting these tools now will help prepare brands and creators for future content standards and verification advancements as AI integration grows.

While these tools have room for improvement, they can be a beneficial tool to companies. It is important to realize detectors are not fully accurate, so they should be used with that in mind.

The Path to Quality Content in a High-Tech World

Using content verification tools to navigate the changing digital content landscape has never been more important. As AI implementation continues to spread throughout the digital landscape, tools such as AI detectors provide a meaningful way to combat and identify the symptoms of overwhelming AI generation.

Urban Barn expands across Canada with new Halifax store

By
Craig Patterson
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Urban Barn at Park Royal in West Vancouver. Image: Urban Barn

Vancouver-based furniture and home décor retailer Urban Barn will be opening its 55th store in spring 2025. Located in Halifax, the expansion will officially make Urban Barn a cross-Canada brand. The retailer also recently relocated its store at Park Royal in West Vancouver. 

The new Park Royal location is in ‘Park Royal South’ at 723 Main Street at Taylor Way. The store offers a refreshed and elevated shopping experience, according to the company. With over 4,000 square feet of retail space, the new store features expansive windows, warm hardwood-like flooring, new lighting, and custom cabinetry, all designed to create an inviting atmosphere.

Ainslie Fincham, Director of Marketing at Urban Barn

“We are thrilled to share our new design concept with the North Shore and Lower Mainland. Come visit our new location and get ready to be inspired by timeless collections of furniture and décor that are designed for real life,” said Ainslie Fincham, Director of Marketing at Urban Barn.

The relocation reinforces Urban Barn’s longstanding presence in Park Royal, having served customers there for over a decade. According to Fincham, the move reflects the retailer’s commitment to brand elevation, with a store design that captures both modern aesthetics and functional appeal.

Catering to a Diverse Customer Base in West Vancouver

The Park Royal store draws a wide range of customers, including those from West Vancouver, North Vancouver, downtown Vancouver, and the Sea-to-Sky Corridor. The region’s affluent demographic, along with a growing population in areas like Squamish and Whistler, makes it a strategic location for Urban Barn. Fincham noted that the new Park Royal store aims to meet the needs of both primary residents and second-home owners in the area.

“Our customer base spans beyond West Vancouver and the North Shore to include customers from downtown and even up the corridor to Squamish and Whistler,” said Fincham. “There’s strong demand for quality home furnishings, and we’re proud to be a go-to source.”

Dining display at Urban Barn at Park Royal in West Vancouver. Image: Urban Barn

Halifax Expansion: Urban Barn’s Path to National Growth

Urban Barn’s expansion into Halifax, set for spring 2025, will further solidify its status as a national brand. The Halifax store will offer a large-format retail experience, enhancing Urban Barn’s capacity to serve the local market. The new location will also facilitate greater e-commerce capabilities, as the retailer will now have a regional presence to support logistics and delivery for larger furniture pieces.

Fincham highlighted that opening in Halifax is part of a broader strategy to expand in Eastern Canada. “We won’t make a market entry with just one location. We’re exploring additional opportunities in the East and Ontario as we continue to grow.”

Aurora Realty Consultants has handled lease negotiations for Urban Barn for years. The Halifax lease deal was negotiated by Aurora EVP Don Gregor and Aurora’s Director for Atlantic Canada, Peter Constable.

Bedroom at Urban Barn at Park Royal in West Vancouver. Image: Urban Barn

Omni-Channel Excellence: Blending In-Store and Online Experiences

Urban Barn’s approach to retail combines a seamless omnichannel experience, ensuring customers can shop both online and in-store. Fincham emphasized that many customers begin their journey online before visiting a store to experience the products in person. 

“We strive to create an omnichannel experience that supports customers wherever they prefer to shop. People often want to see and sit on furniture before making a purchase, which is where our in-store experience really stands out,” explained Fincham.

Inside Urban Barn at Park Royal in West Vancouver. Image: Urban Barn

New Store Design and Visual Merchandising Innovations

Urban Barn’s new store design, first introduced at its flagship location on South Granville in Vancouver, reflects a warm and inviting aesthetic with elements like hardwood-like flooring, custom cash desks, and branded cabinetry. The Park Royal store is the third to feature these updates, aimed at creating a cohesive and elevated shopping experience.

“Our visual merchandising team works hard to create beautifully curated displays that inspire customers to envision their own homes,” said Fincham. “We want customers to walk in, see something they love, and feel like they can take it all home.”

A History of Market Expansion and Commitment to Local Communities

Urban Barn entered the Quebec market in 2015 and now operates five stores in the province. The retailer’s success in Quebec is supported by a commitment to respecting local culture and providing French-language services. This thoughtful approach to market integration demonstrates Urban Barn’s dedication to community engagement across Canada.

“Our French translation team and community support efforts show that we’re dedicated to immersing ourselves in each market we enter,” said Fincham. “Being part of the local community is essential to us.”

Urban Barn Windsor (Image: Urban Barn)

Building on Pandemic-Driven Success

Like other home furnishings retailers, Urban Barn saw unprecedented demand during the COVID-19 pandemic as consumers focused on upgrading their living spaces. The company’s best years were recorded during this period, with heightened interest in key categories such as sofas and bedroom furniture. Fincham noted that this trend has continued, with strong performance in various product lines.

Background on Urban Barn

Urban Barn, a Canadian furniture and home décor retailer, was founded in 1990 by childhood friends Rick Bohonis and Craig Stewart. They opened their first store at 12th Avenue and Cambie Street in Vancouver, featuring rustic wooden floors and a barn-style door, which inspired the company’s name. 

Throughout the 1990s, Urban Barn expanded across Western Canada, establishing nine stores from British Columbia to Manitoba. In 2001, the company entered Ontario with a store on Queen Street West in Toronto, signaling its intent to reach a broader Canadian market. 

The Stern Group became the majority owner in 2007, providing resources for further growth. And in 2010, retail veteran Linda Letts joined as President, leading to accelerated expansion and a focus on enhancing the customer experience. During this period, the original founders retired. 

Urban Barn entered the Quebec market in 2015, opening two stores and launching its online store to reach a broader audience. A major brand refresh in 2020 introduced an updated logo, redesigned website, and modernized in-store experiences, all aimed at elevating the customer journey. 

As of 2024, Urban Barn operates 54 stores from British Columbia to Quebec, employing more than 650 team members. The retailer says it remains committed to offering thoughtfully designed furniture and home décor that resonate with Canadians’ diverse lifestyles and tastes.

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