Craig and the Passen leadership team discuss their innovative digital measurement platform that is poised to revolutionize the fashion industry. Passen’s digital solution is designed to help consumers find clothing that fits both online and in-store, addressing a long-standing challenge in the retail world. Their commitment to improving shopper satisfaction, boosting online sales, and reducing the environmental impact of fashion consumption sets Passen apart as a trailblazer in this field.
The platform has undergone a remarkable transformation, evolving from the initial concept of a virtual change room in malls to a more accessible and convenient handheld mobile device. This shift allows users to scan their bodies from the comfort of their homes, providing accurate measurements that can be directly compared to specific garments. The company’s three-phase approach includes capturing measurements, comparing them to the chosen clothing items, and offering a seamless and user-friendly customer experience. With plans to integrate their technology into Shopify and collaborate with iconic retailers, Passen aims to decrease the number of returns and ultimately contribute to reducing waste and carbon footprints in the industry.
As a Canadian company, Passen takes pride in its Canadian heritage and its ability to collaborate with well-known retailers, like Harry Rosen. The calibration process with retailers is in full swing, and Passen plans to implement its technology on various Shopify sites in the near future. Their vision extends beyond simple growth; they aim to transform the fashion industry, reduce the stress and waste associated with clothing returns, and offer a personalized shopping experience that caters to individual preferences. With an experienced team and unwavering commitment, Passen is ready to make its mark and redefine the way consumers shop for clothing.
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Featured during this interview:
- Carmin Garofalo, Chief Executive Officer of Passen Inc.
- John Campbell, Managing Director at Passen Inc.
- Tracy Lewis, Vice President of People Culture and Business at Passen
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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/