Reset Team Founder Bob Arora on Growth and Expansion [Video Interview]

Date:

Share post:

Craig and Bob Arora, President of The Reset Team Corp., discuss how the company evolved from a traditional merchandising operation into a national partner specializing in fixture installations, store resets, and large-scale retail execution. After noticing a major industry gap — work that had to be completed before merchandising could even begin — Arora launched The Reset Team in 2009 to handle specialized tasks like fixture moves, layout changes, and signage installation. The business quickly grew into a coast-to-coast execution partner supporting major retailers including Home Depot, Walmart, Pet Valu, and PetSmart.

Arora outlines how The Reset Team now leads complex remodels, relocations, and nationwide rollouts with precision and speed. Their specialized crews manage every step from pre-merchandising setup to final execution, supported by real-time reporting and consistent communication. He highlights why national retailers increasingly avoid patchwork regional contractors: inconsistency, uneven quality, and unnecessary management headaches. A recent high-stakes smartphone display rollout, completed across 100+ stores with zero deviation, illustrates how precision execution protects brand standards.

Training, specialization, and technology form the backbone of The Reset Team’s consistency. Arora explains how distributed teams are unified through detailed handbooks, video training, field mentorship, and digital tools like photo verification and automated scheduling. He also discusses broader retail trends, noting that merchandising has shifted from basic shelf-stocking to a dynamic strategy driven by brand experience, flexible fixtures, and rapid campaign alignment. Looking ahead, Arora expects The Reset Team to keep expanding as retailers embrace faster rollouts, evolving store formats, and more experiential environments—and he aims for the company to remain the first choice when execution needs to be done right, and at scale.

Featured during this interview:

Youtube video

The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

If you prefer to listen to the audio version, it is available below:

The Interview Series audio podcasts by Retail Insider Canada are available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Also check out our The Weekly audio podcast where Craig and Lee discuss popular content published on Retail Insider which is part of the The Retail Insider Podcast Network.

Subscribe, Rate, and Review our Retail Insider Podcast!

Follow Craig:

Follow Retail Insider:

Listen & Subscribe:

Share your thoughts!

Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

RELATED ARTICLES

Load more

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Nespresso opens new experiential kiosk in Montreal’s Royalmount

The concept is inspired by Nespresso’s collaboration with Dua Lipa and its “By the Pool” campaign, bringing a colourful, summer-inspired and immersive experience to the shopping centre.

Criterion Establishes Permanent Toronto Retail Presence After Strong TIFF Demand

The Criterion Collection establishes a permanent Canadian retail presence at Cinema Cellar in downtown Toronto following strong demand from its TIFF activations.

Holiday shopping starts earlier as retailers face growing mobile, AI customer-experience risks: Quantum Metric

As retailers roll-out new app campaigns, AI-driven features and discovery tools, they’re also introducing more opportunities for friction across the digital shopping journey.

LEGO Expands Canadian Store Network with Three GTA Locations

The LEGO Group is increasing its Canadian store network by 25% this fall, adding three Greater Toronto Area locations in what the company describes as its largest Canadian retail expansion in more than five years.

Constant Contact launches real estate marketing platform in Canada

The platform is now built for the entire Canadian real estate ecosystem — associations, MLSs, brokerages, franchises, teams, and agents — with connected, relationship-driven marketing

Walmart Canada Builds Supercentre Pipeline as Retailer Targets Malls and Growing Communities

Walmart Canada is expanding its Supercentre pipeline through 2028, targeting former department store spaces, growing communities and grocery expansion as part of its $6.5-billion investment.

Circle K, Couche-Tard launch app-based rewards campaign tied to customer visits

The Road to Rewards promotion runs from Sept. 15 to Nov. 9, and is the company's first app-integrated, visit-based campaign, according to Circle K Canada.

IKEA Canada marks 50th anniversary with new campaign focused on products’ role in everyday life

When IKEA opened its first Canadian store in 1976, home life looked very different than it does today.

The high cost of doing business in the restaurant industry: EconoLease

EconoLease’s 2026 Hospitality Operator Report found that restaurants’ most critical equipment breaks down the most, and many operators say they can’t afford to upgrade or replace it.

How Premium Brands Defend Pricing as Products Become Easier to Copy

Why can some brands still charge premium prices when cheaper alternatives are everywhere? Justin Walford examines Canada Goose, Aritzia and Arc’teryx.

Nearly two-thirds of working Albertans feel less financially secure than a year ago: Money Mentors

62 per cent of working Albertans feel less financially secure than they did a year ago, compared with 49 per cent nationally. Only 14 per cent said they are more financially secure.

Khloé Kardashian fragrance portfolio expands into Sephora in U.S. and Canada

The products will be sold in 1,300 Sephora U.S. and Sephora Kohl's locations, while Sephora will be the exclusive retailer for the fragrances in Canada.

Daily Synopsis: September 14, 2026

Italian brands launch in Canada, Maple Leaf Foods brings back Yves Veggie Cuisine, Article opens Toronto store, food inflation runs higher in Canada vs. US, Empire opening stores, and other news.

Maple Leaf Foods Revives Yves Veggie Cuisine After Brand Was Discontinued

Maple Leaf Foods is bringing Yves Veggie Cuisine back to Canadian grocery stores after acquiring the plant-based brand following its 2025 discontinuation.

PC Health launches new “Built in Canada for Canadians” AI-powered health chat

New research commissioned by PC Health found that 88 per cent of Canadians searched online for health information in the past year, yet nearly half (46 per cent) remain unsure whether the information they find is accurate, one-third (33 per cent) encounter conflicting advice, and more than one-quarter (26 per cent) say there is simply too much information to sort through.

Retailers report stronger-than-expected returns from modern POS systems: Aptos

Retailers that have upgraded their systems reported improvements in store conversion rates, average transaction values and operational performance.

Intimissimi and Calzedonia Launch Canadian Expansion with First Stores at CF Sherway Gardens

Intimissimi and Calzedonia will open their first Canadian stores at CF Sherway Gardens, as a broader expansion gets underway.

Consumer prices rise 3% y/y in August: Statistics Canada

Although prices for groceries decelerated this month, prices have increased 29.0% since August 2021.

Liminal Assembly Expands LoiterFEST as Forgotten Spaces Become Social Destinations

Toronto-based Liminal Assembly expands LoiterFEST across multiple cities, turning forgotten malls and transitional spaces into destinations for community, nostalgia and exploration.

North West Company Sees Northern Retail Spending Rise as First Nations Settlement Payments Accelerate

The North West Company is seeing stronger consumer spending in Northern Canada as First Nations settlement payments reach more communities, while fuel and freight costs remain elevated.