*UPDATE: Van Cleef & Arpels at Birks is now open: March 3rd, 2013*
Van Cleef & Arpels will open a branded-boutique inside Toronto’s Manulife Centre Birks Jewellers at 55 Bloor Street West. Construction will start soon. Birks has carried Van Cleef & Arpels in Toronto since 2005 and has finally decided to open a properly-branded Toronto boutique.
The Toronto Van Cleef & Arpels will be a small ‘jewel box’ of a store and will include Van Cleef’s newly-initiated darker-look interior (see image below of the Galeries Lafayette shop-in-store). The shop will include both jewellery and time pieces.
The Toronto Van Cleef & Arpels will be located on the ground-floor within the current two-level, 15,620 square foot Birks store. Birks is located in space B2 (ground-floor, as well as below) of this Manulife Centre floorplan below:
Birks has had a small Van Cleef & Arpels-dedicated shop in its 20,221 square foot Vancouver store since 2005. Birks also opened a branded Roberto Coin inside of Vancouver’s Four Seasons Hotel in October of 2011 and may open a free-standing Van Cleef & Arpels in Downtown Vancouver mid-2013. We’ll announce the proposed location shortly.
Watch our website, as Birks Jewellers will be opening other small branded luxury jewelry/watch shops in Canada. We’ll be doing our homework and posting on Retail Insider’s website, Twitter and Facebook page.