Van Cleef and Arpels Opening Toronto Boutique

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Birks at Toronto Manulife Centre, Bloor Street. Image: 80bloorstreetwest.com

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*UPDATE: Van Cleef & Arpels at Birks is now open: March 3rd, 2013* 

Van Cleef & Arpels will open a branded-boutique inside Toronto’s Manulife Centre Birks Jewellers at 55 Bloor Street West. Construction will start soon.  Birks has carried Van Cleef & Arpels in Toronto since 2005 and has finally decided to open a properly-branded Toronto boutique.

The Toronto Van Cleef & Arpels will be a small ‘jewel box’ of a store and will include Van Cleef’s newly-initiated darker-look interior (see image below of the Galeries Lafayette shop-in-store). The shop will include both jewellery and time pieces.

The Toronto Van Cleef & Arpels will be located on the ground-floor within the current two-level, 15,620 square foot Birks store. Birks is located in space B2 (ground-floor, as well as below) of this Manulife Centre floorplan below:

Image: Manulife Centre website

Birks has had a small Van Cleef & Arpels-dedicated shop in its 20,221 square foot Vancouver store since 2005. Birks also opened a branded Roberto Coin inside of Vancouver’s Four Seasons Hotel in October of 2011 and may open a free-standing Van Cleef & Arpels in Downtown Vancouver mid-2013. We’ll announce the proposed location shortly.

Van Cleef & Arpels Shop-in-Store. Image: Galeries Lafayette Paris

Watch our website, as Birks Jewellers will be opening other small branded luxury jewelry/watch shops in Canada. We’ll be doing our homework and posting on Retail Insider’s website, Twitter and Facebook page.

Birks website: http://www.birksandmayors.com
Manulife Centre website: www.manulifecentre.com

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