New Guide Shares Secrets to Successful Landlord Retail Leasing

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Canadian Retail Industry expert Peter Morris has launched Masterguide to Leasing for Retail Landlords e-manual. It provides proven best practices in four areas of the lease negotiation process, educating commercial real estate professionals about the latest trends in leases and little-known techniques to enhance revenues while reducing enterprise risk.
Concepts in the 261-page book come from actual hands-on, practical experience leasing retail properties. It is based on the experience of the author, Peter Morris, who has personally leased over 5 million square feet of retail space throughout North America and administered to thousands of tenant leases crafted by dozens of North America’s leading landlords and tenants during his almost 35 years in commercial real estate. Mr. Morris is a certified and recognized retail property expert holding multiple senior accreditations in the leasing, management and marketing of retail properties. He has worked with institutional owners such as Cadillac Fairview and Brookfield Properties, and as COO for Partners REIT as well as in a third party capacity with Colliers International. As one client aptly said: “I know what I know, but Peter knows what the global industry knows.”

“There is a hole in the industry for this type of specialized knowledge and advanced training,” said Mr. Morris, who has taught advanced leasing courses via Colliers University, to commercial Realtors at the Canadian Real Estate Association Commercial Conference and even through a government of Kuwait program. Mr. Morris said he receives very positive feedback from both readers of his book and his workshop attendees. “It is gratifying to hear from those who have been in the industry for many years that they found the information fresh and valuable,” he said.
Each of the 15 easy-to-read chapters builds on the previous one to provide a complete understanding of a leasing process specifically benefiting retail property landlords. Those who should consider reading it include retail investors, owners, asset managers, leasing agents, property managers, commercial real estate lawyers, lease administrators, paralegals, accountants, and anyone else interested in improving the value to retail properties. Those new to the industry will gain the equivalent of decades of knowledge, while industry veterans will gain fresh, new insights.

The Masterguide to Leasing for Retail Landlords e-manual is available for $99 (+GST) from www.vantageknowledge.comRetail Insider readers get a 35% discount with code: ri2015

Here’s what the industry says about the Masterguide to Leasing for Retail Landlords e-book:
Anyone who wants to create value and reduce risk through deal making in today’s rapidly evolving retail market will want to read this book and keep it handy as an on-going reference. Peter leverages his cross-functional experience,drawing from real events and provides practical, value-add techniques and insight to the science of retail leasing.” – George Chambers, CCIM, CPM,RPA Woodland Chambers Group
As a former senior real estate executive for a brand name retailer, I can say that retailers don’t want landlords to learn these negotiating strategies.” – Mark Taylor B.Comm, CPM Vice President, Real Estate (Retired)
A very good and very readable book.  More importantly, it fills a real void in the literature. And coming from someone with Mr. Morris’ credentials and experience, it has a lot of credibility.” – John S. Andrew, Ph.D. Director,Queen’s Real Estate Roundtable, Continuing Adjunct Assistant Professor, School of Urban & Regional Planning & School of Business, Queen’s University 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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