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Inside Van Cleef & Arpels’ Newest Canadian Boutique [Photos]

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Photo:    Helen SiwakPhoto:    Helen Siwak

Photo: Helen Siwak

Paris-based luxury jewellery brand Van Cleef & Arpels has opened its largest Canadian location in Vancouver. The 1,435 square foot boutique is located inside downtown Vancouver’s flagship Maison Birks at 698 West Hastings Street, and boasts its own dedicated door-front on the heritage building’s facade. The new Van Cleef & Arpels is almost five times the size of the brand’s previous 300 square foot Vancouver Maison Birks shop-in-store, which opened in September of 2006. 

Retail Insider Vancouver correspondent Helen Siwak spent time with Store Director Stevan Suvajdzic touring the new Van Cleef & Arpels store, which features black lacquered wood furniture, and custom gold leaf wall coverings with hand-painted florals. Lighting features include a tiered, crystal chandelier, and crystal wall sconces. A private ‘library’ offers clients a private space to view Van Cleef & Arpels’ products, which include its Alhambra collection, Cadenas timepieces, and signatures such as Between the Finger rings and Poetic Complications timepieces. Ms. Siwak described the experience as contrasting between the private, in-store solitude and the busy outdoors. 


Photo: BirksPhoto: Birks

Photo: Birks


New Granville Street boutique entrance at right. Photo:    Helen SiwakNew Granville Street boutique entrance at right. Photo:    Helen Siwak

New Granville Street boutique entrance at right. Photo: Helen Siwak


Photo:    Helen SiwakPhoto:    Helen Siwak

Photo: Helen Siwak


Photo:    Helen SiwakPhoto:    Helen Siwak

Photo: Helen Siwak


Photo:    Helen SiwakPhoto:    Helen Siwak

Photo: Helen Siwak


Photo: BirksPhoto: Birks

Photo: Birks

The boutique features the full range of Van Cleef & Arpels jewellery, including pieces from the brand’s premium range with some priced into the six-figures. The store also features the brand’s beautiful range of watches that are prized for their design and craftsmanship.

“We have enjoyed a successful partnership with Birks for many years,” said Alain Bernard, President and CEO of Van Cleef & Arpels. “We are excited to increase our presence with this beautiful new space and look forward to sharing the Maison’s rich heritage and poetic vision of the world with our friends in Vancouver.”

Van Cleef & Arpels’ only other Canadian location is at Maison Birks in Toronto’s Manulife Centre. That Birks store also saw Van Cleef & Arpels open in the fall of 2006, though a replacement shop-in-store reflecting the brand’s updated image opened in March of 2013.  

Founded in 1906 by Alfred Van Cleef and his brothers-in-law Charles and Julien Arpels on the Place Vendome in Paris, Van Cleef & Arpels is considered to be one of the world’s most prestigious jewellery brands. The company has store locations worldwide and in the United States, it operates freestanding locations as well as concessions within selected Neiman Marcus stores.

Canadian Retail News From Around The Web: January 21, 2016


Photo: 'Granville Street', via TwitterPhoto: 'Granville Street', via Twitter

Photo: ‘Granville Street’, via Twitter



Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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