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Rolex Store to Replace Hotel Lounge

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A 2,500 square foot licensed Rolex store will replace the Xi Shi Lounge at Vancouver’s Shangri-La Hotel. Rolex will feature an Alberni-Street frontage, and is the latest major store announcement for Vancouver’s burgeoning ‘Luxury Zone’.

Xi Shi Lounge opened within the Shangri-La Hotel in 2008, at the base of Vancouver’s tallest building. The lounge closed over the weekend. During the day, the venue served afternoon tea on Blue Willow china, and featured classical piano music on weekends. In the evenings, the space featured live music, snacks and cocktails, and was sometimes rented out to third parties to host events.

Last week, a local event planner who regularly hosted events in the space posted on Facebook that the lounge was closing, revealing that Rolex would take the space. Other sources confirm that the condominium corporation was the original source for revealing that Rolex would replace Xi Shi Lounge. 

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Rolex will join several other luxury retailers that have recently opened nearby. In December of 2015, Brunello Cucinelli, Versace and Strellson opened across the street at the base of the 745 Thurlow Street office tower. Italian brand Moncler also opened in December across from Brunello Cucinelli on Thurlow Street, and a three-level Prada flagship is under construction at the southeast corner of Alberni Street and Thurlow Street. Pricey luxury brand Stefano Ricci will open next to the Trump Tower on nearby West Georgia Street and according to franchisee Manuel Bernaschek, Ricci will open in the summer. 

Luxury brands that have recently opened in the area include North America’s largest Christian Dior store (12,000 square feet) as well as Jaeger-LeCoultre and Lao Feng Xiang. Established luxury brands in the area include Louis Vuitton, Hermes, Tiffany & Co., Gucci, St. John, Omega, Wolford, Burberry, Montblanc, and others.

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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1 COMMENT

  1. Well that was rather crass of that "local event planner" to immediately post about a closing party before the actual announcement went out. Perhaps a knee-jerk reaction to losing a space for parties no one here in Vancouver has ever heard of? Xi Shi was never going to compete with Market by Jean-Georges anyway. Although they did some nice Chinese New Year’s tea sittings last year I think. Anyhow, Rolex will help add more to the luxury zone. Time to clear house!

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